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Contents contributed and discussions participated by jack_fox

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jack_fox

Does HTML structure matter for SEO? - 0 views

searchengineland.com/ml-structure-matter-seo-437131

seo

shared by jack_fox on 06 Feb 24 - No Cached
  • jack_fox on 06 Feb 24
     
    "When Illyes was talking about HTML structure, he was likely referring to some of the things SEOs like to obsess about: The number of H1 tags on a page. The order of H tags. Whether something is a or a tag. The use of tables versus CSS for styling. How high up in the source code text appears. " "With the introduction of HTML5 and various elements, it's completely normal (and, in some accessibility cases, required) to have multiple H1 tags on a page. This isn't something that will affect your SEO efforts. (Unless you're keyword stuffing and marking up everything as an H1, which may trip some spam flags.)"
jack_fox

How to Optimise Your Title Tags & Meta Descriptions – theEword Blog - 0 views

www.theeword.co.uk/...r-title-tags-meta-descriptions

seo

shared by jack_fox on 20 Nov 23 - No Cached
  • jack_fox on 20 Nov 23
     
    Opinion on repeating title tag in meta description: why it's a waste, etc.
jack_fox

Everything Publishers Need to Know About URLs - 0 views

www.seoforgooglenews.com/...verything-urls-news-publishers

seo

shared by jack_fox on 04 Mar 22 - No Cached
  • if you’re currently getting good traffic from Google News and Top Stories, don’t change any part of your domain name.
  • don’t change section URLs unless you really need to.
  • Including folder names in the URL can help Google identify relevant entities that apply to the section, but there doesn’t need to be a hierarchical relationship.
  • ...12 more annotations...
  • Do article URLs need dates in them?No. If you currently use dates in your article URLs (like theguardian.com does), you don’t need to remove them. It’s fine to have them, but there may be a small downside with regards to evergreen content that you want to rank beyond the news cycle;
  • Should article URLs have a folder structure?This is optional, but it might help. Google likes to see relevant entities that are mentioned in an article reflected in the URL
  • Can the URL be different from the headline?Yep, as long as they convey the same meaning.
  • Can you use special characters in a URL?Short answer; yes, but you shouldn’t.
  • Long answer; special characters are often processed just fine, but sometimes can lead to issues when a character needs to be encoded or is otherwise not easily parsed. It ’s better to keep things simple and stick to basic characters. Use the standard alphabet and limit your non-text characters to hyphens and slashes.
  • Is capitalisation okay?This is one of those grey areas where you’ll want to keep things as simple as possible. For Google, a capital letter is a different character than the lowercase version.
  • What about file extensions like .html?This question can be relevant if you have a website that still uses extensions like .php or .html at the end of a webpage URL.Modern web technology doesn’t require file extensions anymore. Whether your article ends in .html or with a slash (which, technically, makes it a folder), or ends without any notation at all - it really doesn’t matter. All those URL patterns work, and they can all perform just as well in Google.
  • Can you use parameters in article URLs?You can, but you shouldn’t. In its Publisher Center documentation concerning redirects, Google specifically advises against using the ‘?id=’ parameter in your article URLs.
  • Do my article URLs need a unique ID?No. This is a leftover from the early days of Google News, when there was an explicit requirement for article URLs to contain a unique ID number that was at least 3 digits long.
  • How long should my URL be?As long as you want, up to the rather extreme 2048-character limit built into most browsers. There’s little correlation between URL length and article performance in Google’s news ecosystem.
  • For almost any other purpose, changing existing URLs is generally a Bad Idea.
  • Over the years Google has given conflicting information about this, though recently they seem to have standardised on “no link value is lost in a redirect” which I’ll admit I’m a little skeptical of.Regardless, the advice is the same: don’t change URLs for any piece of indexed content unless you have a damn good reason to.This is why site migrations are such a trepidatious enterprise. Changing a site’s tech stack often means changing page URLs, which can cause all sorts of SEO problems especially for news publishers.
jack_fox

How AI powers great search results - 0 views

blog.google/...ai-powers-great-search-results

seo

shared by jack_fox on 10 Feb 22 - No Cached
  • RankBrain continues to be one of the major AI systems powering Search today.
  • BERT understands words in a sequence and how they relate to each other, so it ensures we don’t drop important words from your query — no matter how small they are.
  • MUM is not currently used to help rank and improve the quality of search results like RankBrain, neural matching and BERT systems do.
jack_fox

Secrets of marketing agency success - 0 views

searchengineland.com/arketing-agency-success-379580

SEM Industry

shared by jack_fox on 09 Feb 22 - No Cached
  • Respondents expect hiring and client retention to be more difficult in 2022 than in 2021, but the biggest emergent challenge will be client acquisition. 82% of respondents said this will be more challenging in 2022 than in 2021. 
  • Over the next five years, 98% of respondents believe clients will want to see agencies offer more comprehensive services; 85% said clients will want to see more diverse clientele, and 82% said clients will want to see more specialization. 
  • 86% of respondents said reporting is an essential part of client services, with agencies spending an average of 56 hours per week on reporting. 
  • ...1 more annotation...
  • 89% said less time will be spent on reporting. 
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