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Contents contributed and discussions participated by jack_fox

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jack_fox

How to Optimize Your Google My Business Listing [Updated May 1, 2018] - Moz - 0 views

moz.com/...our-google-my-business-listing

seo localbusinessseo

shared by jack_fox on 07 Sep 18 - No Cached
  • Many business owners don’t realize that anyone can suggest a change (or "edit") to your business listing — and that includes your competitors
  • these aren’t just “suggested” edits — these user-generated changes can actually be made live on your listing without you even being notified. This is just one reason why it’s very important that you log in to your Google My Business dashboard regularly to ensure that no one has made any unwanted changes to your listing.
  • Google is beginning to index emoji-relevant search results.
  • ...3 more annotations...
  • Google has said that upvoting questions can make them more visible. If someone has a particularly important question, go ahead and upvote it.
  • 97% of consumers read online reviews for local businesses in 2017
  • No notifications of new questions show up in your GMB dashboard. To find out if you have new questions that need answering, you need to install Google Maps on your phone, log in, and check for questions/notifications. You can also go on a mobile browser, search for your business, and see if you have new questions that need to be answered.
jack_fox

Google & Optimizing for Local "Near Me" Searches in Search Results - 0 views

www.thesempost.com/g-near-keywords-search-results

seo mobilesearch

shared by jack_fox on 07 Sep 18 - No Cached
  • doing things like adding “pizzeria near me” as a title of your pages on your website probably doesn’t make that much sense because we would try to figure out like what is actually near the user.
  • put your address on your website and to mark that up appropriately with structured data so that we understand where your location is.  The other is to set up a Google My Business local listing
jack_fox

How long should a post be? * Ideal blog post length * Yoast - 0 views

yoast.com/blog-post-length

seo

shared by jack_fox on 07 Sep 18 - No Cached
  • Your blog post should always contain more than 300 words, otherwise, your post will have too few words in order to rank in the search engines.
jack_fox

What's the Ideal Blog Post Length for SEO? - 0 views

www.searchenginejournal.com/...255633

seo

shared by jack_fox on 07 Sep 18 - No Cached
  • Google wants substance, evidence, and facts from authority entities on whatever the topic may be. Turns out, longer content typically has these elements baked into it.
  • Ideally, good content is mapped out before it is even created. It should connect the goals of your website/business and the content you are publishing with the goals of the users looking for it.
jack_fox

Google Mobile First Index 2018: A Simple Guide to Build your Strategy - 0 views

www.crazyegg.com/...mobile-first-index

shared by jack_fox on 05 Sep 18 - No Cached
  • The mobile first index shouldn’t have any impact on the length or quality of your content
jack_fox

160+ Digital Marketing Statistics 2018: Trend, Data, and Fun Facts - 0 views

www.omnicoreagency.com/ital-marketing-statistics-2018

seo smm

shared by jack_fox on 23 Aug 18 - No Cached
  • Only 43% of online stores see significant traffic from their social media pages.
  • Having a video thumbnail in the search results can double your search traffic.
  • Mobile ad blocking is increasing 90% year-over-year.
  • ...13 more annotations...
  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
  • 38% of marketers are publishing content at least once a week
  • 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
  • 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
  • Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
  • Most experts agree to maximize SEO, a blog post should be between 1,000 and 1,500 words.
  • People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
  • 29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
  • Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
  • Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
  • In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words.
  • About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
  • Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.
jack_fox

6 Rules for a Highly Effective Marketing Team | Call to Action: Marketing and Communica... - 0 views

www.insidehighered.com/...les-highly-effective-marketing

ELMS

shared by jack_fox on 16 May 18 - No Cached
  • User Experience Manager
  • every department (academic and non-academic) to an account manager, whose job it will be to understand the client’s marketing and communication needs
jack_fox

Organize your marketing team for fewer silos and more success | Call to Action: Marketi... - 0 views

www.insidehighered.com/...nize-your-marketing-team-fewer

ELMS

shared by jack_fox on 16 May 18 - No Cached
  • Continually assess and refine as organizational needs and staffing evolve.
  • See the before and after organizational charts.
    • jack_fox
      jack_fox on 16 May 18
       
      Notice how much more streamlined the organization is after. Fewer people report to the VP, and the Communications Project Manager facilitates between multiple parties, as in a Matrix Structure
  • See the before and after organizational charts.
jack_fox

untitled.pdf - 0 views

diigo.com/0c5jc1

ELMS

shared by jack_fox on 16 May 18 - No Cached
  • Cohesive internal marketing and a coherent internal image are equally — if not more — important than external promotion.
  • image audit
  • Successful marketing also relies heavily on technology
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  • Ultimately, each offi ce should have a complete view of a student’s progress within your school
jack_fox

Image SEO: Optimizing images for search engines * Yoast - 0 views

yoast.com/image-seo

seo usability & CRO

shared by jack_fox on 07 May 18 - No Cached
  • Adding structured data to your pages can help search engines display your images as rich results. While Google says structured data doesn’t help you rank better, it does help to achieve a more fleshed out listing in Image Search
  • Adding images to your XML sitemaps helps Google index your images, so be sure to do so for better image SEO.
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