noteworthy that GPT-4o is ineffective at tech SEO from Screaming Frog exports

"Be the steady, guiding hand: Clients want someone who understands their business and can help them navigate change. Agencies that can say, "We guided you through the digital revolution and we can help guide you through this AI revolution," will find a willing audience."

AI-Based marketers: These AI-based marketers are position-less marketers. They embody adaptability, innovation, analytics and creativity. They readily embrace AI, leverage data-driven insights and welcome change to remain at the forefront of marketing evolution. Rules-based marketers (legacy): Representing traditionalism, these marketers adhere strictly to established rules, past practices and control-focused approaches. They are hesitant to adopt AI, preferring the comfort of familiar methods and routines.