The new robots tag, indexifembedded, works in combination with the noindex tag only when the page with noindex is embedded into another page through an iframe or similar HTML tag

My hypothesis: content which follows this simple, intuitive pattern generally outperforms content that doesn’t.

while clickbait makes an unfulfilled-promise, Hook, Line, Sinker does the opposite.

Certain emotions are more correlated with sharing than others, e.g. surprise, fear, hatred, and anger are well-known to incite an engagement response (one of the reasons social media algorithms that prioritize engagement result in so many negative side effects). But, plenty of high-performing pieces leverage other emotions: wonder, joy, satisfaction, gratitude, empowerment, comfort, shame, pride.

New jobs posted on these platforms are eligible to appear in Google for Jobs. (Google notes that this is not an exhaustive list of providers, and is subject to change at any time:)

Google says “Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”

Create content and submit the URL of that content that answers the question

“make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).”

It can show in the knowledge panel, maybe top stories and other areas

In addition to adding the local news carousel, Google also is adding a “Popular on Twitter” carousel for queries on local news topics. While local news organization tweets may be included, the feature will also pull in tweets from a range of sources it deems to have local authority on those topics.

HTTP errors bring down average response time – 4xx and 5xx errors can bring down the average in crawl stats.Blocking client and server errors can “increase” reported avg. response times – Blocking unimportant 4xx and 5xx errors can reveal the true average for your website in crawl stats report.Page load resource higher crawl rate on lower priority sites – A high percentage (%) of page resource load resource UA requests might indicate that refresh and discovery crawling isn’t a priority for Googlebot on a particular host.Blocking URLs in robots.txt doesn’t shift crawl budget – Googlebot doesn’t reallocate or shift crawling to another area of the website just because you block unimportant resources (unless Googlebot is already hitting your site’s serving limit (which usually happens on large websites)).

we still recommend that you provide structured data, and you may also include these pages in your video sitemaps

The more deeply you understand your personas and the more detailed your insights, the more comprehensive and accurate your list of seed keywords will be.” All of your target keywords in the research process stem from these personas.

basic persona questions you need to answer include what their industry is, how big their department within their company is and what tools they need to do their jobs.

You can also group keywords by theme (as opposed to persona) and sum up how much search volume you’re targeting for each theme.

List posts and how-to posts are the two “most evergreen” content formats.

Posts that include “2020” or “2021” in their title tend to be highly evergreen. This shows that content with recent information is more likely to receive shares.

Content types with the highest proportion of evergreen content include “best of” lists, guides, data-driven research and industry reports.