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Contents contributed and discussions participated by jack_fox

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jack_fox

What do the symbols mean in Google's Map Pack and Local Finder? - Search Engine Land - 0 views

searchengineland.com/p-pack-and-local-finder-314295

local & mobile marketing seo

shared by jack_fox on 02 Sep 19 - No Cached
  • Four symbols regularly appear as snippets within the map pack and local finder. These include Review Mentions, Website Mentions, “Sold Here” Icons, and also more recently Google Post Mentions.
  • Review Mentions appear in the map pack and local finder when a query matches up with a component of a GMB review published by a customer
  • it is useful to encourage your customers to mention the service or product they experienced when publishing a review
  • ...4 more annotations...
  • Website Mentions appear in the map pack and local finder when a query matches up with indexable content on any page that Google associates with that entity (doesn’t necessarily need to be hyperlinked through GMB)
  • ‘Sold Here’ Labels appear in the map pack and local finder when contributions from Google Maps users are added when prompted to answer questions
  • Google Post Mentions can be seen in the map packs and local finder when there is a matchup between a search query with the content within a Google Post
  • The content from a Google Post can be extracted even after seven days has passed and the Post is no longer appearing as active on a listingWhen clicking on the feature from the map pack or local finder, it forces the Post that the content has been extracted from to appear at the top of the listing, in a section title: “Related to your search”
jack_fox

For Yelp, Extortion Has a Starring Role | The Technoskeptic - 0 views

thetechnoskeptic.com/yelp-extortion-starring-role

local & mobile marketing

shared by jack_fox on 01 Sep 19 - No Cached
  • According to many small businesses, they are being extorted; either they use Yelp’s advertising services, or face reputational ruin that will force their businesses to close.
  • We’re not saying businesses aren’t being extorted, but there isn’t currently a law that says someone has a right NOT to be extorted.” That’s hardly a vindication of Yelp’s business practices.
  • Yelp has lately been on a spree to buy back its outstanding stock. The buyback not only boosts the stock price, it makes Yelp’s board less vulnerable to the kind of activist investors that recently ousted infamous CEO Travis Kalanick from Uber’s board. So the prospects of forced changed happening at Yelp anytime soon are dim.
jack_fox

A Visual Guide to Google SERP Features | Rank Ranger - 0 views

www.rankranger.com/google-serp-features-guide

seo

shared by jack_fox on 31 Aug 19 - No Cached
  • The Structured Snippets feature will indicate information such as the date of upcoming events, features included in a service, product specifications, etc. In the case of a listed event, the feature may show along with a link to bring you to the event's webpage on the site
  • Using the arrow buttons on the sides of the carousel, you can move from one tweet to the next. The time of the tweet's posting, as well as a direct link to the specific tweet
  • expect the Carousel (Black) feature to predominantly display images with ancillary text underneath each image against a black background. The carousel is commonly known to appear in relation to movie titles, musical artists, book titles etc. Generally speaking, this form of carousel appears when there are more than four results to display within it.
  • ...10 more annotations...
  • if a site is considered authoritative or widely recognized online. Sites that are considered as such are indicated with a gray down arrow to the right of the result's URL. If you click on the down arrow, a box displaying information about the website and/or the organization that owns the site will appear
  • Google provides a warning system of sorts indicating that a site is mobile-friendly. Appearing to the left of a result's description are the words "Mobile-friendly," should a site in fact be as such.
  • Currently most prominent within news results, publishers who have optimized articles for AMP may have their publications appear within a news carousel with the AMP status indicated via a singular icon.
  • Should Google determine that a query relates to an operation that is best and/or often serviced via an app or series of apps, an App Box may display
  • Within the feature is information related to the displaying app(s) such as price, rating, etc. Tapping on an app redirects a user to the Google Play store
  • Developed as an offshoot of Rich Snippets, the Rich Cards feature is a carousel that displays content in a user-friendly and visually enhanced manner
  • The content category of a series of Rich Cards is indicated via a heading that displays on top of the carousel.
  • the Carousel (White) feature presents results in more than one row
  • Carousel (White) predominately displays written content with images serving as accents. Clicking on an item on this carousel is also the equivalent of performing a new search and will also display results related to the clicked on item (with the carousel remaining at the page's top)
  • Instead of Google deciding which entity your search relates to, it may offer a box, called the Disambiguation Box, that lists the various possible entities you might have been referring to
jack_fox

Is Google Sunsetting the Local Finder in Favor of Google Maps? - 0 views

blumenthals.com/...finder-in-favor-of-google-maps

seo local & mobile marketing

shared by jack_fox on 29 Aug 19 - No Cached
  • Google, in their recent positioning of Maps as both a better local discovery and social play, may be trying to grease the skids of Maps ascendancy by directing more traffic to that subdomain.
jack_fox

Google Says When Linking Images, Make Sure There Is Alt Text On Images - 0 views

www.seroundtable.com/ing-images-alt-text-28028.html

seo

shared by jack_fox on 29 Aug 19 - No Cached
  • when you link using images, make sure those images at least have some alt text on them. He said this would "to kind of give us the anchor text" for that link.
jack_fox

Google featured snippets can now jump to section of content it is sourcing - Search Eng... - 0 views

searchengineland.com/-content-it-is-sourcing-309873

seo usability & CRO local & mobile marketing

shared by jack_fox on 26 Aug 19 - No Cached
  • Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. This only works for some searches on Google mobile, that feature AMP content in the featured snippet block.
  • After you click on it, it anchors you to the section of content and highlights that content as well
  • filter out your AMP mobile pages and try to see if moving elements around on your web page can result in a better conversion metric for these pages.
jack_fox

The SEO title output for the plugin doesn't work as expected - Yoast Knowledge Base - 0 views

kb.yoast.com/...plugin-doesnt-work-as-expected

seo

shared by jack_fox on 24 Aug 19 - No Cached
  • Force a Rewrite Note: This can considerably slow down your site and is the least desirable option of the two. This is not available when your theme already supports dynamic titles
    • jack_fox
      jack_fox on 24 Aug 19
       
      Only meant for issues like duplicate site titles in html title.
    • jack_fox
      jack_fox on 24 Aug 19
       
      Only meant for issues like duplicate site titles in html title,
jack_fox

Why you can't ALWAYS trust keyword search volume for traffic estimations - 0 views

ahrefs.com/...keyword-traffic-estimation

seo

shared by jack_fox on 23 Aug 19 - No Cached
  • search volume in Google Adwords is a “rounded annual average,” which is not accurate by definition. A good example is the keyword “Christmas”—people don’t search for “Christmas” in July, so the “annual average” number applied to the month of July doesn’t make sense
  • Google AdWords combines keywords for search volume. Try “seo” & “search engine optimisation”; they have the same search volume according to AdWords
  • Different keyword research tools update their search volume data (by pulling it from AdWords) with varying frequency. This is why the search volume for the same keywords will often vary;
  • ...2 more annotations...
  • There’s no consistency in regards to the search volume…even between Google’s own tools. Between Google Keyword Planner, GKP “Forecaster” & Google Search Console “Impressions”, all of them show different numbers for the same keywords.
  • traffic prediction based solely on the search volume alone cannot be accurate.
jack_fox

Google Warns About Instagram Embeds & Indexing - 0 views

www.seroundtable.com/ram-embeds-indexing-28036.html

seo social media

shared by jack_fox on 21 Aug 19 - No Cached
  • Instagram on the embeds use a no index robots meta tag
jack_fox

Are Featured Snippets Getting Shorter? The answer Is: Yes and No - 0 views

www.rankranger.com/...featured-snippet-length

seo

shared by jack_fox on 20 Aug 19 - No Cached
  • On average, and regardless of format, Featured Snippets now contain seven more characters than previously
  • list Featured Snippets are a now a full 26 characters longer
  • The average paragraph Featured Snippet now contains 269 characters whereas that number used to stand at 283 characters.
  • ...2 more annotations...
  • The character reduction was carried out not because Google thinks shorter content is more readable content. Rather, Google is reducing the number of characters in paragraph Featured Snippets because it is better at dispensing information that directly aligns to the query. Shorter here means a more targeted and more complete answer.
  • The 2019 version of the Featured Snippet contains ancillary information to better anticipate the user's next quest, knowledge of the universe's size. In this case, and as is 'most curious', Google not only pulled content from the main body of the page but from a side box as well so as to offer a more layered answer with content that one would expect to see in a Direct Answer.   
jack_fox

Google Featured Snippets That Extract Definitions - 0 views

www.seroundtable.com/extract-definitions-28075.html

seo

shared by jack_fox on 20 Aug 19 - No Cached
  • Google extracted the word “misdemeanor” and defined it within the snippet. It’s also interesting to note that Google pulled in the British spelling of the word “misdemeanor” even though it is spelled the American style in the snippet."
jack_fox

How to Get More Local Reviews | Local SEO - Moz - 0 views

moz.com/...getting-local-reviews

seo local & mobile marketing

shared by jack_fox on 20 Aug 19 - No Cached
  • Don’t set up a review kiosk in your place of business to ask for reviews. A single IP address being shared amongst multiple reviews on a given platform can lead to those reviews being flagged and removed.
  • Don’t narrow your focus to a single platform. Diversity in where your business has reviews posted is insurance against reputation loss should something happen to your reviews on any one of the platforms.
  • When a customer is willing to share an email, follow up within a few days to ask them to write a review about their experience. Give them a choice of platforms so that they can pick their favorite.
  • ...4 more annotations...
  • On your website’s own reviews or testimonials page, showcase links to your third-party review profiles, or create a separate page on your website just for that purpose.
  • Respond to as many reviews as you possibly can. Numerous review platforms permit you, as the business owner, to respond to reviews. Your first duty is to respond well to negative reviews, but dedicate any time you can set aside to respond personally to the positive reviews, as well.
  • Be sure you are tracking the outcomes of specific review acquisition strategies. You may discover that there are days of the week or even times of the day when you see a better response to email, social media, or other forms of “asks.”
  • Going professional may be the best solution. Consider a paid review management service like GetFiveStars or Grade.us
jack_fox

Google Knowledge Graph Reconciliation - SEO by the Sea ⚓ - 0 views

www.seobythesea.com/...knowledge-graph-reconciliation

seo SEM Industry

shared by jack_fox on 17 Aug 19 - No Cached
  • This patent tells us that information that may make its way into Google’s knowledge graph isn’t limited to content on the Web, but can also may “originate from another document corpus, such as internal documents not available over the Internet or another private corpus, from a library, from books, from a corpus of scientific data, or from some other large corpus.
jack_fox

What Are Data Aggregators and How Do They Help Local SEO? - BrightLocal - 0 views

www.brightlocal.com/...and-how-do-they-help-local-seo

seo local & mobile marketing

shared by jack_fox on 13 Aug 19 - No Cached
  • The 22 local search experts sitting on our survey panel also believe that a mix of different citations, from a range of industry and niche sites, is preferential.
jack_fox

Local SEO Ranking Factors: What Affects Local Rankings? | BrightLocal - 0 views

www.brightlocal.com/...-ranking-factors-for-local-seo

seo local & mobile marketing

shared by jack_fox on 13 Aug 19 - No Cached
  • It’s important that you check your business’s listings on as many of these high-quality directory sites as you can. Your main goal is to ensure that your company’s name, address and phone number (NAP) is correct and consistent on as many of these citation sites as possible.
jack_fox

A Comprehensive Guide to Local SEO in 2019 - 1 views

blog.hubspot.com/...local-seo

seo local & mobile marketing

shared by jack_fox on 13 Aug 19 - No Cached
  • For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google+ local, Trip Advisor, and more. Express Update Neustar Localeze My Business Listing Manager Factual
jack_fox

Social Media SEO: What You Need to Know to Grow Your Business - 0 views

www.lyfemarketing.com/...social-media-seo

social media seo

shared by jack_fox on 12 Aug 19 - No Cached
  • According to a study conducted by Dan Zarrella of Hubspot, there is a definite, positive correlation between the number of social media shares your content has and the amount of backlinks.
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