If you're going down the path of data analysis, your primary reason for learning how to program is to work with data and do more sophisticated things with data, then I think there's no better language than Python.

If you're going down the path of web development, you want to be a better technical SEO, you want to understand how websites are constructed, JavaScript is an incredibly robust programming language that has boomed in usage on websites over the last few years. It's also very capable of doing backend web development with a language like Node.js, which is just a variant of JavaScript. The only issue with learning JavaScript is I would say that you need to learn CSS and HTML first.

website has seen no ill effects by doing it. In fact, I’m seeing a lift in traffic to the site, as well as better search engine rankings overall

If Google knows and understand my business location (the location of my business), then there’s a chance that I would (or my site would) only show up for keywords when users near me searched for a keyword.

Ticketstub.com removed their GMB listing and traffic eventually came back because they no longer was seen as a “local business”.

Certain categories of businesses will have the option to add a link to a menu.  If you’re lucky enough to be in one of these categories, I highly recommend adding this link, as it gives Google an additional set of keywords that your business for which should be considered relevant.

When this business claimed its Google My Business listing, it severely reduced the company’s sales. It turned out that once the business was verified, Google thought that the customers were located in the Chicago area. Google verified the company’s local listing via postcard, and Google began to list the business in the Google Maps listings.

for online businesses with primarily nationwide or international customers that do not buy at physical locations, it makes no sense to claim local listings.

Do you have a brick-and-mortar location(s) that shoppers visit? If so, claim your local business listings. Do you visit your customers at their location? This could be, for example, a service business, such as carpet cleaning. If so, claim your local listings. Do the search queries (keywords) from visitors to your website typically include a city name? If yes, you should claim your local listings.

Only a document's owner and editors can access a document's version history. If you want to check who has access to the version history, open your document's sharing settings. The version history is hidden from anyone who has View or Comment access:

Remember that when you add a new editor to a document, they'll be able to see every comment and change that your document has been through.

Google asserts that crawl budget does not impact sites with less than a few thousand pages.

For multiple suggestions, submit feedback for each item separately.

n the response box that opens, write a short description that includes the following: Clearly state your suggested change. Explain why your suggestion is correct and should replace the existing content. Include a publicly accessible URL that confirms your suggested change.

Some parts of the knowledge panel can't be changed, such as: Subtitle Wikipedia snippet Images other than the main image The "People also search for" section

Sometimes, Google will display a brand KP or a local KP depending on what was searched.

keep in mind that it’s unlikely that you’ll be able to replace your local KPs with brand KPs for all searches.

Content for which the author does not intend to update it in the future.

social shares don’t accumulate on redirected URLs and maintaining massive redirect lists for years becomes burdensome quickly.

The first step in a technical SEO audit, for example, is to uncover pages that can’t be indexed, and why

Technical SEO, therefore, uses tools to measure anything from server downtime or HTTP status served to bots and users, to the size of resources (CSS, JS, images…) transferred when a page is requested or load time metrics such as TTFB, FCP, or TTLB.

Instagram blocks search engines from categorizing images. Your profile itself can be indexed, but the images cannot. This makes Instagram SEO challenging…but not impossible.

If you are sure you want to remove an Autocomplete or Related Search prediction, you can submit a removal request.

According to Google, spammy structured markup penalty exists. On Webmasters Forum there are a lot of people that received a message in Search Console; Manual actions saying that the website’s schema code is spammy and it violates Google’s quality guidelines.

Use structured data for visible content only; Check and fix any warnings with Google’s testing tool; Use different markup for the pages within your website;

John Mueller said that, in most cases, the site’s ranking might not get affected by the loss of structured markup data.

Before beginning the downgrade, evaluate which EE features are being used within the current installation and determine whether they’re necessary. If so, there may be a CE extension available

Magento’s open source Community Edition (CE) is completely free. CE is actually what EE is built on top of, so with the exception of some more powerful features like customer segmentation and automated admin processes, CE and EE are virtually the same.

The biggest problem with downgrading from EE to CE is derived from the differences in password hashing. While there are a few ways to deal with this, the easiest is to create a custom module that contains the code in app/code/core/Enterprise/Pci/Model/Encryption.php and tell Magento to use that for the encryption model

We don’t use any code-level language information such as lang attributes, or the URL. You can help Google determine the language correctly by using a single language for content and navigation on each page, and by avoiding side-by-side translations.

Translating only the boilerplate text of your pages while keeping the bulk of your content in a single language (as often happens on pages featuring user-generated content) can create a bad user experience if the same content appears multiple times in search results with various boilerplate languages.

You can target your website or parts of it to users in a single specific country speaking a specific language. This can improve your page rankings in the target country, but at the expense of results in other locales/languages.

Localized versions of a page are only considered duplicates if the main content of the page remains untranslated.

If you don't select a target country, it means the site is globally applicable. If you have a ccTLD, the option isn't there. 

If you're targeting users in different locations—for example, if you have a site in French that you want users in France, Canada, and Mali to read—don't use this tool to set France as a geographic target.

If your business sells another business brand’s product(s) or service(s), use only the name of the business, excluding the name of the brand being sold, which can't have a listing for this location

If your business location combines two or more brands, do not combine the brand names into a single listing. Instead, pick one brand’s name for the listing. If the brands operate independently, you may use a separate listing for each brand at this location.