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Contents contributed and discussions participated by jack_fox

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jack_fox

What Google's Star Rating Rich Snippet Changes Mean for You | Distilled - 0 views

www.distilled.net/...h-snippet-changes-mean-for-you

seo site code & design

shared by jack_fox on 19 Sep 19 - No Cached
  • these could be your own products, in which case this seems equally self-serving, but Google will probably be unable to tell the difference. At the very least, Google seems at the very least to be implying by omission that they won’t enforce this.
jack_fox

- 0 views

twitter.com/...1174037585355821057

seo

shared by jack_fox on 19 Sep 19 - No Cached
  • One of my client's developers accidentally noindexed my clients entire site which has resulted in URLs dropping off.
  • I'd do manual submissions for the most critical URLs (max clicks from search) + use a sitemap with lastmod set (with all indexable URLs included)
jack_fox

- 0 views

twitter.com/...1173925354953728001

site code & design seo

shared by jack_fox on 18 Sep 19 - No Cached
  • If you embed a widget with reviews about your site (LocalBusiness/Organization & sub-types), on your site, we won't show those as "stars" in search. If the reviews are elsewhere, then we would show those there.
  • Lily's Music Blog" can review "XYZ Records", but if "XYZ Records" hosts their reviews on their own site, then we wouldn't show that.
  • It's fine to show them on the page to users, and/or to link to them (sometimes it's useful to give a bit of background about a business), it's just that we wouldn't show as review stars in the search results, when it's for your site & on your site.
jack_fox

Google cracks down on some review rich results - Search Engine Land - 0 views

searchengineland.com/ome-review-rich-results-322143

seo

shared by jack_fox on 17 Sep 19 - No Cached
  • Google is now showing review rich results only for:A clear set of schema types for review snippetsNon “self-serving” reviewsReviews that have the name property within the markup
jack_fox

Google Shortens Title Length In Search By 5 Characters On Average - 0 views

www.seroundtable.com/ns-title-tag-length-28224.html

seo

shared by jack_fox on 17 Sep 19 - No Cached
  • Google title length is purely dynamic and can show at different lengths based on tons of factors. But on average, it seems the average length of the title has dropped by almost five-characters.
jack_fox

An Agency Workflow for Google My Business Dead Ends - Moz - 0 views

moz.com/...r-google-my-business-dead-ends

seo local & mobile marketing

shared by jack_fox on 16 Sep 19 - No Cached
  • Client contracts that are radically honest about the nature of GoogleClient management that sets correct expectations about the nature of GoogleA documented process for seeking clarity when unusual client scenarios ariseAgency openness to experimentation, failure, and on-going learningRegular monitoring for new Google developments and changes
  • be sure you are continuing to keep tabs on any particularly aggravating dead ends in case solutions emerge in future.
  • Google has apparently changed the rules for front facing departments within a company. No longer allowed to share the same physical address.
  • ...1 more annotation...
  • take it directly to Google in private. You have a variety of options for doing so, including: Phone support at (844) 491-9665Chat support Twitter support
jack_fox

How Does the Local Algorithm Work? - Whiteboard Friday - Moz - 0 views

moz.com/...-does-the-local-algorithm-work

local & mobile marketing seo

shared by jack_fox on 15 Sep 19 - No Cached
  • there are a couple of tools that will actually let you see results based on geo coordinates, which is really cool and very accurate. Those tools include the Local Falcon, and there is a Chrome extension which is 100% free, that you can put in your browser, called GS Location Changer.
    • jack_fox
      jack_fox on 15 Sep 19
       
      I will try out the free Chrome extension on our next local SEO Tier 2-3 job
  • these two levels, depending on what industry you are working in, it's really important to know which level you need to be looking at. If you work with lawyers, for example, zip code level is usually good enough.
  • if you work with dentists or restaurants, let's say, you really need to be looking at geo coordinate levels. We have seen lots of cases where we will scan a specific keyword using these two tools, and depending on where in that zip code we are, we see completely different three-packs
  • ...3 more annotations...
  • Generally speaking, if you're on a computer, they know what zip code you're in, and they'll list that at the bottom.
  • we've pretty much almost always seen a positive impact by switching to the homepage, even if that homepage is not relevant at all.
  • a Moz whitepaper that they did recently, where they found that only 8% of local pack listings had their website also appearing in the organic search results below.
jack_fox

Google's Title and Meta Descriptions Length (Updated 2019) « SEOPressor - Wor... - 0 views

seopressor.com/...title-meta-descriptions-length

seo

shared by jack_fox on 10 Sep 19 - No Cached
  • the latest search results is now 600 pixels wide, which is about 100 pixels wider.
  • Google has finally made some changes and increased the titles to 70-71 characters.
  • Google has increased the length of mobile titles from about 55-60 characters to 78 characters.
  • ...1 more annotation...
  • The titles and meta descriptions on mobile search have also increased and is even longer than the desktop
jack_fox

h1 & h2 - what if one is missing? : bigseo - 0 views

www.reddit.com/...h1_h2_what_if_one_is_missing

seo

shared by jack_fox on 10 Sep 19 - No Cached
  • Headings on a page are great for SEO & accessibility, but they're not going to make or break your sites rankings. Be reasonable in what you mark up as a heading, pick things that help to explain what the pages are about.
jack_fox

Google Finally Responds On Paid Links On Apache.org - 0 views

www.seroundtable.com/id-links-apache-org-28184.html

seo

shared by jack_fox on 10 Sep 19 - No Cached
  • Google does take action to prevent links like these from affecting our search results, even without the re-nofollow. Links that are nofollowed do have a benefit outside of search, they are essentially called ads, he said.
jack_fox

- 0 views

twitter.com/...1161345440484380674

seo

shared by jack_fox on 07 Sep 19 - No Cached
  • If you remove something from a disavow fire and upload it again, then it won't be disavowed anymore
jack_fox

How to Get a Customer to Edit Their Negative Review - Moz - 0 views

moz.com/...customer-edit-negative-review

seo local & mobile marketing

shared by jack_fox on 04 Sep 19 - No Cached
  • 70 percent mentioned poor service/rude service rectified by a second experience in which staff demonstrated caring.64 percent mentioned the owner/manager/staff proactively, directly reached out to the customer with a remedy.32 percent mentioned item replaced or job re-done for free.20 percent mentioned customer decided to give a business a second chance on their own and was better-pleased by a second experience.
  • 57 percent of consumer complaints revolve around customer service and employee behavior
  • Proactive outreach is your negative review repair kit
jack_fox

The convergence of data quality to consumer discoverability - Search Engine Land - 0 views

searchengineland.com/onsumer-discoverability-320870

local & mobile marketing seo

shared by jack_fox on 03 Sep 19 - No Cached
  • just 1 in 60 local searches result in a click-through to a website
  • Once listings are optimized, you can focus your efforts on providing and measuring the effectiveness of value-add experiences such as BOPUS (buy online, pick up in-store), integrating local inventory levels with online search, facilitating local bookings or reservations, etc.
  • Review data appears in local search listings for locations with five or more reviews, but can be integrated in local pages, as well. This provides the social proof consumers crave as they’re deciding whether to proceed with your brand, or head back to the SERPs to keep looking
jack_fox

5-Step Plan For Success With Google Q & A - GatherUp - 0 views

gatherup.com/...an-for-success-with-google-q-a

local & mobile marketing seo

shared by jack_fox on 02 Sep 19 - No Cached
  • It only takes ONE vote for a question to be eligible to show on the front page of your brand search or in local search results — and it just takes one vote for an answer to that question to do the same. Thus, the system is vulnerable to gaming and competitors up-voting questions or answers that could negatively impact a business.
jack_fox

Organic+Local+Paid: A Holistic Approach for Fast-Changing Local SERPs - BrightLocal - 0 views

www.brightlocal.com/...-for-fast-changing-local-serps

local & mobile marketing seo roi planning ppc

shared by jack_fox on 02 Sep 19 - No Cached
  • Focusing too much or solely on organic will present long-term growth roadblocks as local organic real estate continues to disappear and become more volatile
  • A typical unified local SERP campaign will include: Optimized GMB listing
  • Online reputation strategy (responding to reviews is just as important as gaining new ones) Google Local Services Ads (if applicable) Geo-focused PPC strategy (see below – use PPC to supplement organic visibility) Retargeting (GDN, YouTube, social channels) Local link building (referral traffic is going to be the new DA) Aggregated reporting Citations and NAP consistency
  • ...3 more annotations...
  • City-level keyword tracking does not tell the whole story and may be resulting in a distorted or limited view of data.
  • Once you have a better understanding of the client’s visibility in local and organic, you can create a strategy to utilize PPC to supplement visibility in zips where the client does not have organic reach
  • If they are not in the map pack or the top five in organic, the client will essentially be invisible in local search.
  • jack_fox on 02 Sep 19
     
    "Pricing"
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