Blue Nile’s research shows an exact 50-50 split between users who search in fragments (e.g. ‘swollen ankle’) and those who search in more fully formed terms (e.g. ‘causes of swollen ankle during sleep’).
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The PPC Experiment You Never Dare Run - 0 views
Psychology of the Searcher - Blue Nile Research - 0 views
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we found that 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’) as opposed to a ‘statement query’
The Fake Traffic Schemes That Are Rotting the Internet - Bloomberg Business - 0 views
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""but probably about 50 percent of what you're spending online is being stolen from you.""
Google Share of Searches Hits 72 Percent in May 2010 @SEWatch - 0 views
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June 21, 2010 Google Share of Searches Hits 72 Percent in May 2010 Share tweetmeme_source = 'sewatch'; tweetmeme_service = 'bit.ly'; Experian Hitwise today announced that Google accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.23 percent and 2.14 percent, respectively.
Why SMEs are ignoring SEO | Econsultancy - 0 views
Seven in ten SMEs not using SEO - 0 views
http://www.artofseobook.com/blog - 0 views
Paid Search Reports: Google Profits at Bing/Yahoo's Expense #SEWatch - 0 views
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October 12, 2010 Paid Search Reports: Google Profits at Bing/Yahoo's Expense Share tweetmeme_source = 'sewatch'; tweetmeme_service = 'bit.ly'; Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and SearchIgnite. Google's share of paid search spend rose from 75.8 percent in Q2 to 77.9 percent in Q3, according to Efficient. SearchIgnite had Google growing to 80.2 percent of PPC ad spend. Paid clicks were up 9 percent year-over-year (YoY); CPCs were up 14 percent YoY; and impressions were up 6 percent YoY, Efficient reported. Efficient said this demonstrates Google's continued ability to increase consumer and advertiser demand.
Online Ad Revenues Up Vs. 2007, Down Vs. Q2; Search A Relative Bright Spot - 0 views
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Oct 8, 2008 at 8:28am Eastern by Greg Sterling Online Ad Revenues Up Vs. 2007, Down Vs. Q2; Search A Relative Bright Spot Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion during the same period in 2007, according to the IAB. Search took a bigger share (44 percent) of the pie than it did in the first half of 2007 (41 percent). Otherwise the first six months of 2008 look quite similar in most respects to the first half of 2007. The question now is: how will a souring economy impact Q3 and Q4? Here are some IAB graphics reflecting the spending trends: Most ad categories are flat or differ by a percentage point, except for Search and Classifieds (which includes yellow pages/directories). Those two saw gains and losses of three points respectively. The concentration of ad spending among the top online players remained consistent with 2007 in terms of percentage distribution. Among the top spending industry categories, retail and financial services were down slightly in the first half vs. last year: Expect those numbers to decline further in the second half, as weakness in both sectors gets (perhaps much) worse before things improve. Overall, performance based advertising saw gains of 2 percentage points, while CPM pricing saw an equivalent decline in the second quarter vs. a year ago. I would also expect this trend to continue in the second half as advertisers look to the greater “accountability” of performance-based pricing from their online ad buying. This will continue to benefit search in a relative sense, but no one will likely be spared the effects of the recession.
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Oct 8, 2008 at 8:28am Eastern by Greg Sterling Online Ad Revenues Up Vs. 2007, Down Vs. Q2; Search A Relative Bright Spot Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion during the same period in 2007, according to the IAB. Search took a bigger share (44 percent) of the pie than it did in the first half of 2007 (41 percent). Otherwise the first six months of 2008 look quite similar in most respects to the first half of 2007. The question now is: how will a souring economy impact Q3 and Q4? Here are some IAB graphics reflecting the spending trends: Most ad categories are flat or differ by a percentage point, except for Search and Classifieds (which includes yellow pages/directories). Those two saw gains and losses of three points respectively. The concentration of ad spending among the top online players remained consistent with 2007 in terms of percentage distribution. Among the top spending industry categories, retail and financial services were down slightly in the first half vs. last year: Expect those numbers to decline further in the second half, as weakness in both sectors gets (perhaps much) worse before things improve. Overall, performance based advertising saw gains of 2 percentage points, while CPM pricing saw an equivalent decline in the second quarter vs. a year ago. I would also expect this trend to continue in the second half as advertisers look to the greater "accountability" of performance-based pricing from their online ad buying. This will continue to benefit search in a relative sense, but no one will likely be spared the effects of the recession.
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