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Rob Laporte

Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday - 0 views

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    Another compelling batch of data released over the weekend concerns the contribution of non-PC devices (smartphones and tablets) to Black Friday sales. IBM reported a marked increase in mobile shopping: Mobile traffic increased to 14.3 percent  . . . compared to 5.6 percent in 2010 Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices . . . Android came in third at 4.1 percent. Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices
Rob Laporte

Top 500 U.S. E-Retailers - Catalogers book the highest conversion rate in the Top 500 -... - 0 views

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    In 2012, the average conversion rate for web-only retailers was 3.4%; retail chain, 2.7%; and consumer brand manufacturers, 2.2%.
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