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When this business claimed its Google My Business listing, it severely reduced the company’s sales. It turned out that once the business was verified, Google thought that the customers were located in the Chicago area. Google verified the company’s local listing via postcard, and Google began to list the business in the Google Maps listings.

for online businesses with primarily nationwide or international customers that do not buy at physical locations, it makes no sense to claim local listings.

Do you have a brick-and-mortar location(s) that shoppers visit? If so, claim your local business listings. Do you visit your customers at their location? This could be, for example, a service business, such as carpet cleaning. If so, claim your local listings. Do the search queries (keywords) from visitors to your website typically include a city name? If yes, you should claim your local listings.

Posts can be up to 1500 characters, but 150–350 characters is advisable.

Google has let Top Contributors to its forum know that it’s okay for businesses to contribute knowledge to their own Know This Place section

Review snippets This section of the Knowledge Panel features three excerpts from Google-based reviews, selected by an unknown process.

Digital agencies are incredibly hard to sell; to do so, you need to have streamlined your process as much as possible

12-month net profit average and then times that by a multiple. Typically, a multiple will range between 20–50x of the 12-month average net profit for healthy, profitable online businesses. As you get closer to 50x you have to be able to show your business is growing in a BIG way month over month and that your business is truly defensible

EBITDA, which stands for earnings before interest, tax, depreciation, and amortization.

Affiliate sites that did not properly disclose their affiliate links may have been affected.Truly excellent content appears to have been rewarded.Several elements of trust, as outlined in the Quality Raters’ Guidelines (QRG) were possibly reassessed.

A lot of ultra-spammy content may have been deindexed.

we believe that if something is outlined in the QRG, it means that Google is either measuring this algorithmically, or they want to be able to measure it algorithmically.

Google Manufacturer Center can be most valuable for brands that: Have a lot of collateral surrounding their products such as positive third-party reviews. Convert customers mainly via brick and mortar, letting their online retailers pick up the online demand for their products. Have products that are usually part of a bigger basket. Items that are expensive to ship relative to product cost sometimes do better at ecommerce retailers since they can become part of a bigger basket. Are retailer agnostic – don’t care who sells so long as the sale happens.

According to Salesforce.com, it takes, on average, six to eight touches to generate a lead in the B2B space.

The number of touchpoints is even higher for a customer purchase.

understand the customer journey