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Rob Laporte

The Swiss Luxury-Watch Slump in the United States Is Over - Bloomberg - 0 views

www.bloomberg.com/...p-in-the-united-states-is-over

Bomberg

shared by Rob Laporte on 28 Oct 19 - No Cached
  • The three-year luxury-watch slump in the United States is over.  Swiss luxury-watch sales in the U.S., Switzerland's second largest export market, jumped substantially in the first half of 2018 versus the same period in 2017, according to three indicators, two for wholesale sales, the other for retail sales. The retail data came from the NDP Group, the market research company whose widely respected watch retail tracking service collects point-of-sale data from thousands of stores in the United States. "We're reporting that U.S. sales for watches above $1,000 are up 13.5% in value year-to-date," Reg Brack, NPD's watches and luxury industry analyst, told HODINKEE. Swiss watches dominate the market above $1,000.
  • The Swatch Group boasted that it had "the best first semester sales in the history of the group," CHF 4.27 billion, a 14.7% increase over the same period in 2017. The company reported a 66.5% jump in net income to CHF 468 million.
  • The main drivers of this year's boomlet, according to the FH, were Asian markets, mechanical watches, and relatively affordable steel watches.
  • ...4 more annotations...
  • Mechanical-watch exports grew by double-digit percentages in both volume and value. Unit exports increased 13.6% to 3.8 million pieces. In value, mechanicals rose 11.3% to CHF 8.14 billion. That amounts to 82% of total export sales by value. Exports of electronic watches rose 6.4% in value, but dropped 3.8% in units to 7.85 million, continuing a steady, five-year decline.
  • Watches with export prices in the CHF 500 to CHF 3,000 range showed the strongest growth, up 14.8% in volume and 16.9% in value. Overall, steel watch exports enjoyed a "steep rise," the FH said, up 500,000 units (it didn't give the total number).
  • While global Swiss watch sales this year are strongest in the $1,000 to $5,000 retail range, according to the FH, that's not the case in the U.S. Here watch sales are strongest at the very top of the price pyramid, according to NPD. Watches priced $5,000 and up accounted for nearly half the sales of the entire U.S. watch market in value. 
  • In general, Swiss brands that are less well known have difficulty competing in the U.S. market. That's particularly true in the $1,000 to $3,000 price range, Brack said. That price range is extremely competitive: "A lot of brands are struggling for [consumer] awareness." 
Rob Laporte

Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday - 0 views

searchengineland.com/-1-billion-cyber-monday-102468

Statistics mobile advertising

shared by Rob Laporte on 29 Nov 11 - No Cached
  • Rob Laporte on 29 Nov 11
     
    Another compelling batch of data released over the weekend concerns the contribution of non-PC devices (smartphones and tablets) to Black Friday sales. IBM reported a marked increase in mobile shopping: Mobile traffic increased to 14.3 percent  . . . compared to 5.6 percent in 2010 sales on mobile devices surged to 9.8 percent from 3.2 percent year over year Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices . . . Android came in third at 4.1 percent. Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices
Mark Baven

The Future Of Selling: It's Social - Forbes.com - 0 views

www.forbes.com/...ales-leadership-ogilvyone.html

social media

shared by Mark Baven on 07 Dec 10 - No Cached
  • Mark Baven on 07 Dec 10
     
    What we learned: Social media has had an enormous impact on buying behavior with 49% of sellers seeing social media as important to their success. In fact, among the most successful salespeople, over two-thirds believe social media is integral to their sales success.
Rob Laporte

Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales - Bloomberg - 0 views

www.bloomberg.com/...-ad-deal-to-track-retail-sales

roi planning ppc local & mobile marketing

shared by Rob Laporte on 31 Aug 18 - No Cached
  • It works like this: a person searches for "red lipstick" on Google, clicks on an ad, surfs the web but doesn’t buy anything. Later, she walks into a store and buys red lipstick with her Mastercard. The advertiser who ran the ad is fed a report from Google, listing the sale along with other transactions in a column that reads "Offline Revenue" -- only if the web surfer is logged into a Google account online and made the purchase within 30 days of clicking the ad. The advertisers are given a bulk report with the percentage of shoppers who clicked or viewed an ad then made a relevant purchase.
jack_fox

Bombastic BOMBERG's guerrilla war - 0 views

www.watchpro.com/mbastic-bombergs-guerrilla-war

shared by jack_fox on 19 Jan 21 - No Cached
  • What we have seen in 2020 with our ecommerce is that it is easier for us to build awareness and sales that way. I am a firm believer in brick and mortar retail and I hope there will continue to be jewelers and watch stores, but they are going to have to evolve and bring new experiences
  • jack_fox on 19 Jan 21
     
    "What we have seen in 2020 with our ecommerce is that it is easier for us to build awareness and sales that way. I am a firm believer in brick and mortar retail and I hope there will continue to be jewelers and watch stores, but they are going to have to evolve and bring new experiences"
Rob Laporte

Why Doesn't Social Influence Shopping More? | ClickZ - 0 views

www.clickz.com/...social-influence-shopping-more

roi planning social media Statistics

shared by Rob Laporte on 06 Dec 13 - No Cached
  • According to a recent interview with Jay Henderson, strategy director at IBM Smarter Commerce on Mashable, just one percent of Black Friday sales are attributable to social media. One percent! That said, it would be naïve to think that your social efforts don't have any influence on sales.
Mark Baven

Four Measurements of Social Media's Impact on Sales | Search Marketing Blog from Cincinnati, Ohio - 0 views

www.jaankanellis.com/nts-social-medias-impact-sales

roi planning social media

shared by Mark Baven on 07 Dec 10 - No Cached
  • Mark Baven on 07 Dec 10
     
    1. Improved promotion response rates. 2. The savings from Decreased return rates. 3. The improvements in the average consumer spend and share of wallet. 4. Other costs eliminated.
Rob Laporte

Two Ways To Justify SEO In Uncertain Times - 0 views

searchengineland.com/in-uncertain-times-2-15153.php

seo statistics sem industry

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we
Jennifer Williams

Will it Blend? viral videos boost sales | Blog | Econsultancy - 0 views

econsultancy.com/...blend-viral-videos-boost-sales

social media

shared by Jennifer Williams on 02 Jul 09 - Cached
  • Jennifer Williams on 02 Jul 09
     
    Will it Blend stats
jack_fox

Manufacturer Center vs. Merchant Center feeds - Manufacturer Center Help - 0 views

support.google.com/...7073012

ppc seo

shared by jack_fox on 12 Feb 20 - No Cached
  • It is possible for a manufacturer to participate in both Merchant Center and Manufacturer Center. Information provided via Manufacturer Center will not affect the listed retailers or the sale price of products advertised on Google via Merchant Center. If a manufacturer would like to advertise their products for sale, they can do so via Merchant Center.
  • Product information that is submitted may be displayed on Google.com, the Google Shopping tab, Google Now cards, and Google Express.
Rob Laporte

Is the Watch Industry on the Cusp of a Physical Retail Renaissance? Part 1 | WatchTime - USA's No.1 Watch Magazine - 0 views

www.watchtime.com/...ical-retail-renaissance-part-1

Bomberg

shared by Rob Laporte on 28 Oct 19 - No Cached
  • In other words, e-commerce has undoubtedly become one of the biggest disruptors and challenges for traditional retailers, but giving up physical locations does not seem to be the right answer either. Ironically, even Amazon (estimated to be responsible for about 44 percent of all U.S. e-commerce sales last year, according to a study from One Click Retail) cannot survive online alone.
  • Tourneau CEO Ira Melnitsky’s approach: “We believe the future of traditional retail is still very strong and will be complemented very well by our digital and e-commerce initiatives. One will support the other and vice versa.”
  • A survey that was conducted in 2017 by consulting company Deloitte in six countries among a total of 4,500 consumers revealed that “the vast majority of people surveyed are still likely to buy a watch in-store.” At the same time, the development of online channels turned out to be “the second priority of watch executives after [the] introduction of new products.” Global management consultancy Bain & Company saw online sales in the luxury goods sector jump “by 24 percent in 2017, reaching an overall market share of 9 percent” (with shoes, jewelry, and handbags ranked as the three fastest-growing product categories). At the same time, Bain also estimated that physical stores would still “account for 75 percent of purchases over the next decade.”
  • ...2 more annotations...
  • This sentiment is shared by most of the watch groups
  • But there’s good news, too. While retail in the U.S. may have seen better times, there are still a lot of watch brands that rely on independent partners with physical locations
  • Rob Laporte on 28 Oct 19
     
    "here"
jack_fox

What's the Difference Between B2B and B2C Branding? - 0 views

www.score.org/...e-between-b2b-and-b2c-branding

shared by jack_fox on 25 Sep 20 - No Cached
  • The goal of B2B branding and marketing is to convert prospects into customers; then the salesperson takes over.
  • jack_fox on 25 Sep 20
     
    "The goal of their branding is to build trust over the duration of the sales cycle."
Rob Laporte

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces - 0 views

searchengineland.com/tle-of-the-marketplaces-335937

Statistics SEM Industry local & mobile marketing

shared by Rob Laporte on 17 Jun 20 - No Cached
  • Adobe found that smartphones increased their share of online sales in May to nearly 40% of all e-commerce revenue. Somewhat surprisingly, the company said “new consumers who are shopping online for the first time are doing so from their smartphones.”
  • Why we care. The center of gravity in retail is shifting online. Even though offline sales will continue to dominate, the focus of retailers’ — especially large retailers’ — efforts will increasingly be online, where the growth story is. Consumers are becoming more agnostic about where they buy, provided there’s trust and confidence in the source. And among online marketplaces and sellers, only Amazon beats the leading names in traditional retail. But real-time inventory and local stores will remain a competitive advantage if well managed and well-executed.
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