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Rob Laporte

What Is Artificial Intelligence And How It Will Impact Marketers - 0 views

foundationinc.co/...ial-intelligence-for-marketers

SEM Industry seo usability & CRO

shared by Rob Laporte on 06 Mar 23 - No Cached
  • AI can create ads at scale and optimize ad creatives in mere moments. It can run A/B tests with hundreds of different words, all while writing actual ad copy and making adjustments based on data. The future for digital advertising is a lot less manual.
  • As an example, I wanted to see what the Google Sheet could do, so I decided to list a few keywords that are relevant to the marketing industry. Let’s say Foundation wanted to create definition content on topics like content marketing, editorial calendar, and digital marketing for a marketing blog. I simply add these keywords to the Google Sheet that Arielle Phoenix developed. And using an API connected to ChatGPT, it delivers the title, meta description, intro, outline and more: This was all developed in the matter of seconds. 
  • Rob Laporte on 06 Mar 23
     
    "AI Google Sheets tool"
Rob Laporte

Nielsen Online Releases April 2008 U.S. Search Rankings [SearchEngineWatch] - 0 views

blog.searchenginewatch.com/...080520-101307

seo statistics

shared by Rob Laporte on 21 May 08 - Cached
  • May 20, 2008 Nielsen Online Releases April 2008 U.S. Search Rankings Nielsen Online has announced its April 2008 search share data for the U.S. Let's dive right into the numbers: Google - 62% market share, up 35.4% year-over-year Yahoo - 17.5% market share, down 3.4% year-over-year MSN/Live Search - 9.7% market share, up 30% year-over-year AOL - 4.3% market share, down 5.1% year-over-year Ask - 2.1 % market share, up 35.8% year-over-year Google saw an estimated 5.1 billion searches, while Yahoo saw 1.4 billion and MSN saw nearly 800 million.
Rob Laporte

Enquisite Search Marketing Shares: Google Sends Most Traffic - 0 views

searchengineland.com/oogle-sends-most-traffic-10100

statistics roi planning seo

shared by Rob Laporte on 18 Aug 09 - Cached
  • Enquisite Search Marketing Shares: Google Sends Most Traffic Dec 19, 2006 at 10:58am ET by Danny Sullivan Enquisite is a search ranking tool that works in part by gathering in your traffic details. That means they take in data from a variety of web sites and so can see general traffic patterns. They’ve just posted search referral data for November and part of December, putting Google far above anyone else in terms of sending search related traffic (about 78 percent). Yahoo follows in the 6-7 percent range, then MSN in the 3-4 percent range. Data is based on 10 million referrals in the period. Number of sites involved isn’t said.
Dale Webb

Engaging Online Video Viewers - eMarketer - 0 views

www.emarketer.com/Article.aspx

video marketing

shared by Dale Webb on 07 Oct 09 - Cached
  • Dale Webb on 07 Oct 09
     
    Marketing to a reluctant audience - Online video viewership has never been higher, and marketers are eager to reach such a large audience. But many viewers dislike or distrust video advertising-even though they freely accept television commercials.
Rob Laporte

Small Business Alert: Claim Your Google Local Business Listing Before Someone Else Does! - 0 views

searchengineland.com/re-someone-else-does-14962.php

local & mobile marketing

shared by Rob Laporte on 21 Oct 08 - Cached
  • Rob Laporte on 21 Oct 08
     
    Oct 7, 2008 at 11:59am Eastern by Mike Blumenthal Small Business Alert: Claim Your Google Local Business Listing Before Someone Else Does! Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving your mail at your PO box once again, you needed to go over to their new business center and fill out some forms to claim your box. Just notifying the Post Office that it was your box was not enough to protect it in the future. Due to normal delays in processing it would be 2 weeks before you started receiving your mail and money again. If you're a small business with a local listing in one of the major search engines, you need to beware: the same scenario described above could happen to your local search result info if you're not careful. The apparent hijacking of a large number of independent florists in Google Maps several weeks back is just such a story. Google, in the role of Post Office, allowed someone to hijack listings in the Florist industry using the community edit feature. For those of you unfamiliar with the incident here is a brief recap. The technique, apparently in widespread use in the locksmith, pay day loan and other industries, exploited weaknesses in Google's Community Edit capability. In this newly reported case in the floral industry, affiliate mapspamers targeted high ranking florists in major markets that had not claimed their business listings in the Local Business Center so as to be able to benefit from an existing businessâ ranking and reviews. The spammers, using these community edit tools, would change the phone number to another local number, change the location of the business slightly and then proceed to add a category, a new URL and ultimately the change name of the business. Apparently the smal
jack_fox

6 Rules for a Highly Effective Marketing Team | Call to Action: Marketing and Communica... - 0 views

www.insidehighered.com/...les-highly-effective-marketing

ELMS

shared by jack_fox on 16 May 18 - No Cached
  • User Experience Manager
  • every department (academic and non-academic) to an account manager, whose job it will be to understand the client’s marketing and communication needs
jack_fox

What We Learned From A "Google Only" Marketing Approach | GatherUp - 0 views

gatherup.com/...google-only-marketing-approach

local & mobile marketing

shared by jack_fox on 27 Oct 20 - No Cached
  • Consider offering a “Google only” entry-level service as one of your services
  • Then use the metrics that are available to prove its worth to your clients. Show them significant KPIs improvements as a rationale for upgrading to your higher-end services.
  • Consider selling reviews as a service beyond just asking for reviews.
  • ...8 more annotations...
  • A “Google only” approach to marketing works, and it works well.
  • ‘Deep-six’ expensive citations
  • we deleted all of the inappropriate business listings that were out there, cleaned up every bad listing we could find.
  • We took the time to build out new listings across several sites. Spot 2 Be received a few more links, but we saw virtually no impact by the end of that quarter in terms of rank of her top 50 terms. That being said we did see some movement lower down that indicated that the new citations had some value.
  • while citations aren’t what they used to be they might, if done judicially, provide some benefit. 
  • Can a Google My Business website rank? A: Yes
  • Would NAP confusion create additional problems? Would it screw the pooch? A: No
  • Could a Google-only marketing strategy provide ongoing lift and benefit?A: Yes and it could do so inexpensively
Rob Laporte

Bing vs Google: 2022 Head to Head Comparison | SerpWatch - 0 views

serpwatch.io/...bing-vs-google

local & mobile marketing Statistics roi planning

shared by Rob Laporte on 15 Jun 22 - No Cached
  • Let’s check out how the search engine market share looks. As of April 2021, Google holds a whopping 92.18% share of the global search engine market. Bing ranks second with a market share of 2.27%.For mobile devices only, Google share is even more significant—94.84%, while Bing’s is only 0.42%. However, Bing seems to be more popular on desktop computers, with a 5.53% market share, while Google’s is 87.28%. With our SEO tool, it’s easier than ever to track your ranking by device.
Rob Laporte

Where Social Media Efforts Are Trending, According to 5,000+ Marketers - 0 views

www.marketingcharts.com/...ording-to-5000-marketers-68105

social media Statistics

shared by Rob Laporte on 09 Jun 16 - No Cached
  • Rob Laporte on 09 Jun 16
     
    "Social Media Marketing Industry Report"
Rob Laporte

Rand Fishkin | SEO Blog - 0 views

www.searchtempoblog.com/...rand-fishkin

link marketing

shared by Rob Laporte on 31 Jan 10 - Cached
  • Why Doesn’t Rand Fishkin say the Words? October 2, 2009 by Roger · 2 CommentsFiled under: SEO General  There’s a very informative video on SEOmoz’s Whiteboard Friday about link volume verses link quality. At about the 5:00 minute mark you can see Rand Fishkin holding himself back trying not to say the B word … “buy links”. He does say barter. Does that mean exchange links for money? I guess it could. The sad truth is that if you are in a very competitive market like travel, car hire, hotels, and you aren’t a top 200 brand, the only way you are going to get on the front page of Google is to BUY LINKS. Cheap hotels Sydney is an example of the sort of search term you would probably need to buy links for. $1000 to $2000 per month for some quality links should do the trick which is still cheap compared to other forms of mass media, and I do see Google as a form of mass media. Yep, buy links. But that’s Blackhat you say and Google doesn’t like it I can hear some people say. It seems it’s OK to buy links if Google gets the cash via their Adwords money machine, but if you get caught selling or buying links, then watch out. Ever wondered why Google uses a very pale yellow background on their Adwords ads? Why not red or blue, or even a muted grey? You know the answer don’t you?  I suspect over 30% of the market don’t even know the difference between Adwords ads and organic links. What number do you believe? And if you believe the white-hat nonsense about not buying links you will still be spending time and/or money on article marketing, press release submissions, forum signatures, link exchanges, and other link-building methods.
jack_fox

Organize your marketing team for fewer silos and more success | Call to Action: Marketi... - 0 views

www.insidehighered.com/...nize-your-marketing-team-fewer

ELMS

shared by jack_fox on 16 May 18 - No Cached
  • Continually assess and refine as organizational needs and staffing evolve.
  • See the before and after organizational charts.
    • jack_fox
      jack_fox on 16 May 18
       
      Notice how much more streamlined the organization is after. Fewer people report to the VP, and the Communications Project Manager facilitates between multiple parties, as in a Matrix Structure
  • See the before and after organizational charts.
jack_fox

Outranking Tough Competitors: My One-Year Study of a Google Local Finder - Moz - 0 views

moz.com/...google-local-finder-study

local & mobile marketing

shared by jack_fox on 25 Jan 21 - No Cached
  • If you find a sluggish market, your client can become a winner with the right strategy.
  • The higher a business appeared in the local finder, the more stable it tended to be throughout the year. The lower a business appeared in the local finder, the more erratic its position was as the year moved along.
  • If either of these brands were your agency’s client, you would need to take Tansy’s wins column and build your strategy from it. Your strategy could include recommendations for: Primary category adjustment based on ranking goalsWebsite development and optimizationLink developmentPhotographyReview acquisition, including both numbers and recency, as well as review languageCustomer service improvements via owner responses and Q&A usage
  • ...5 more annotations...
  • I’m confident that we know some of the factors, but certainly not all of them. I think there are X factors out there still to be discovered.I have little confidence that we know the weight Google assigns to individual factors, and I strongly suspect that Google weights unique factors differently in different industries.
  • No one factor will “do the trick” in any local finder.
  • The foundation of success both offline and online is positive real world relationships. Be sure you make this message central to what you teach all clients.
  • use rankings mostly as internal benchmarks, and be sure you’re tracking how the work you’re doing is leading to upward growth in conversions and revenue.
  • Be sure incoming clients understand the influence of user-to-business proximity, meaning that there are no static #1 rankings.
  • jack_fox on 25 Jan 21
     
    "If you find a sluggish market, your client can become a winner with the right strategy."
jack_fox

What Should Digital Marketing Agencies Focus on in the Year Ahead? | SparkToro - 0 views

sparktoro.com/...ies-focus-on-in-the-year-ahead

SEM Industry

shared by jack_fox on 05 Jan 21 - No Cached
  • Great digital marketers advise their clients to craft singular, resonant messaging that tells a clear, obvious story throughout the funnel. Yet far too few take their own advice.
  • accept this reality and seek balance through equitable work
  • Events, networking, referrals, and content are among the most mentioned, but they’re far from alone. I spoke with an agency who gets almost all their clients through comment marketing, mostly on Reddit, Instagram, and YouTube (I was so surprised I asked to see examples).
jack_fox

Google's new Small Business Advisors program aims to help SMBs grow - 1 views

searchengineland.com/-aims-to-help-smbs-grow-343876

local & mobile marketing SEM Industry

shared by jack_fox on 19 Nov 20 - No Cached
  • the company says this is not an enhanced version of Google support – although many may be tempted to see it that way. Support, Google says, is intended for troubleshooting around discrete problems, such as reinstatement or merger of duplicate listings.
  • The program cannot be used for real-time GMB verification.
  • anywhere from between 60% to 70% of SMBs don’t work with marketing agencies and are trying to manage digital marketing in house.
  • ...2 more annotations...
  • Google says that SMBs can expect discussion of two products per appointment.
  • Google local support has historically been criticized for uneven quality. This program represents a significant potential improvement for SMBs, who are often given inaccurate or self-serving marketing information by third parties seeking to sell them products. Yet the value of the program will ultimately depend on the quality of the advisors themselves and their level of expertise.
jack_fox

Location Data + Reviews: The 1-2 Punch of Local SEO (Updated for 2020) - Moz - 0 views

moz.com/...local-seo-1-2-punch

local & mobile marketing

shared by jack_fox on 12 Nov 20 - No Cached
  • If Google cares this much about ratings, review text, responses, and emerging elements like place topics and attributes, any local brand you’re marketing should see these factors as a priority.
  • In 2017, when I wrote the original version of this post, contributors to the Local Search Ranking Factors survey placed Google star ratings down at #24 in terms of local rankings influence. In 2020, this metric has jumped up to spot #8 — a leap of 16 spots in just three years.
  • local SEOs have noticed patterns over the years like searches with the format of “best X in city” (e.g. best burrito in Dallas) appearing to default to local results made up of businesses that have earned a minimum average of four stars.
  • ...4 more annotations...
  • The central goal of being chosen hinges on recognizing that your reviewer base is a massive, unpaid salesforce that tells your brand story. Survey after survey consistently finds that people trust reviews — in fact, they may trust them more than any claim your brand can make about itself.
  • don’t get too many reviews at once on any given platform but do get enough reviews on an ongoing basis to avoid looking like you’ve gone out of business.
  • There’s no magic number, but the rule of thumb is that you need to earn more reviews than the top competitor you are trying to outrank for each of your search terms. This varies from keyword phrase, to keyword phrase, from city to city, from vertical to vertical. The best approach is steady growth of reviews to surpass whatever number the top competitor has earned.
  • Many reviewers think of their reviews as living documents, and update them to reflect subsequent experiences.Many reviewers are more than happy to give brands a second chance when a problem is resolved.
  • jack_fox on 12 Nov 20
     
    "If Google cares this much about ratings, review text, responses, and emerging elements like place topics and attributes, any local brand you're marketing should see these factors as a priority."
Rob Laporte

Attribution Models for Marketers: The Definitive Guide - AgencyAnalytics - 0 views

agencyanalytics.com/...marketing-attribution-models

roi planning

shared by Rob Laporte on 23 Jan 23 - No Cached
  • Rob Laporte on 23 Jan 23
     
    "Attribution Models for Marketers: The Definitive Guide"
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