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Rob Laporte

Infographic: The 2017 'Martech 5000' Marketing Technology Landscape - 0 views

martechtoday.com/ng-technology-landscape-113956

sem industry sem & other tools

shared by Rob Laporte on 17 Oct 17 - No Cached
  • Rob Laporte on 17 Oct 17
     
    "High-resolution PDF"
Rob Laporte

The State of SEO 2019 - Infographic - Search Engine Watch Search Engine Watch - 1 views

www.searchenginewatch.com/...-state-of-seo-2019-infographic

SEM Industry seo Statistics

shared by Rob Laporte on 27 Oct 19 - No Cached
  • Rob Laporte on 27 Oct 19
     
    "SEO "
Rob Laporte

Infographic: 2013 SEO Ranking Factors, From SearchMetrics - 0 views

searchengineland.com/actors-post-penguin-2-0-164902

seo Statistics

shared by Rob Laporte on 29 Jun 13 - No Cached
  • Rob Laporte on 29 Jun 13
     
    Periodic Table Of SEO Success Factors
jack_fox

28 Google rich snippets you should know in 2019 [guide + infographic] - Mangools Blog - 0 views

mangools.com/...google-rich-snippets-guide

site code & design seo

shared by jack_fox on 11 Apr 19 - No Cached
  • unless you are an authoritative website such as Wikipedia, your information probably won’t appear in the answer box.
  • having an image from your website in an image pack is not very beneficial.
  • Besides the common video thumbnail and video knowledge panel, videos may also appear in a carousel, both on the mobile and the desktop devices.
  • ...15 more annotations...
  • It is always a good idea to have a video on your website. It increases the user engagement and grabs the attention. If you appear in a SERP with your own video thumbnail, it increases the CTRs, and the user will likely stay longer on your site.
  • If you decide to host (or embed) a video on your own website, you have to include proper structured data markup.
  • In general, it’s easier to appear as a video thumbnail in SERP with youtube video.
  • From the technical point of view, it is important to have a structured data markup for your article and it is recommended by Google to have an AMP version of the website.
  • It is based on internal Google algorithm. Your website has to be authoritative and contain high quality content. It doesn’t matter if you are a big news portal or you have a personal blog. If there is a long, high quality content, Google may include your website.
  • If you want to appear as an in-depth article, you should write long, high quality and unique content marked up with a structured data markup for article (don’t forget to include your company logo within the schema markup).
  • Higher CTRs. It’s kinda catchy as numbers will always attract people attention. An image can make the feature even more prominent.
  • Implementation: Good old friend: structured data
  • In the SERP, they replace the classic URL of a result. It’s a simplified and a common version of URL of the result. Categories and leaf pages are separated with chevrons. On the desktop you can achieve it with the right structured data, in mobile SERP it is automatic for all results.
  • Breadcrumbs (as opposed to a common URL) are easier to read for people, so it leads to a better UX right from the very first interaction with your website in the SERP, which can also lead to a higher CTR.
  • It’s really easy to implement it on every blog or ecommerce site – just another structured data to your website. If you have a WordPress site, you can do that with SEO plugins like Yoast SEO.
  • It mainly appears for the root domain, but it can be shown for a leaf page too (e.g. if you have the blog as a leaf page, blog categories (leaf pages) may appear as sitelinks).
  • Sitelinks contain links to leaf pages of a current website with title and description. It may contain 2 – 10 sitelinks. Appearance on a mobile is a bit different from a desktop. You may also spot small sitelinks as a vertical enhancement of an organic result.
  • High CTRs.
  • You can’t directly control the occurrence of sitelinks. Only Google decides whether to display them or not. However, the best practise is to have a clear website hierarchy in a top menu website with descriptive anchor text. The sitelinks are links from the menu.
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