Another interesting statistic from this session is something that Sean Suchter from Yahoo! provided — all other things being equal, a searcher is twice as likely to click a short URL than they are to click a long URL.
Group items tagged
14 free tools that reveal why people abandon your website | Conversion Rate Experts - 0 views
Web design trends 2015-16: the long scroll | Creative Bloq - 0 views
6 SEO Experiments That Will Blow Your Mind - Marketing and Entrepreneurship - Medium - 0 views
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"this page"
Stop Password Masking (Jakob Nielsen's Alertbox) - 0 views
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Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn't even increase security, but it does cost you business due to login failures.
Matt Cutts on PageRank Changes - 0 views
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More on Page Rank sculpting
Conversion Rate, A Most Powerful Lever Indeed - Search Engine Watch (SEW) - 0 views
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additional
PageRank sculpting - 0 views
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first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike
Official Google Blog: New tools for Google Services for Websites - 0 views
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New features in Webmaster services, including page speed tests.
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