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26) Thank You Page Did you optimize your thank you page? Have you clearly defined expectations and next steps post-conversion? Don’t forget about the back-end. Your Thank You page is your chance to seal the deal and delight your converted visitors. Tell them exactly what to expect, how and when, now that they’ve engaged in your offer. Here’s an example of a Thank You page with everything you can (and should) include from HubSpot:   What happens next? Make it very clear – image source  

Fire up Screaming Frog, fire up DeepCrawl, fire up whatever kind of crawler you want to use, have a look at custom extraction, and see how you can make your business more efficient, find out how you can get some really cool competitive insights

Google also recommends that you should use 302 (temporary) redirects rather than 301 (permanent) redirects when using URL redirection to conduct split tests.

try using the AB test results (which often come faster) to inform content and title tag changes. For example, if you find out certain messaging makes people fill out your form more, try using that in your title tags in hopes of producing a higher CTR.