The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.
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Four new personas are changing how marketers reach and relate to customers, according t... - 0 views
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Luxury shoppers “value quality and seek ways to make everyday items more luxurious,
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“Their preference for luxury extends into expecting the same seamless, personalized shopping experience in online service as they would receive in-store.” They’re also thorough, conducting extensive research and using multiple queries to find brands that meet their standards.
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Entities and E-A-T: The role of entities in authority and trust - 0 views
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Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That’s why more specialized stores usually rank better than the big e-commerce portals.
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"Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That's why more specialized stores usually rank better than the big e-commerce portals."
Is your brand prepared for voice search? - 0 views
Top 500 U.S. E-Retailers - Catalogers book the highest conversion rate in the Top 500 -... - 0 views
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In 2012, the average conversion rate for web-only retailers was 3.4%; retail chain, 2.7%; and consumer brand manufacturers, 2.2%.
Personal referrals boost brand video views by 70% | IR Web Report - 0 views
Advertisers Lag Consumers in Mobile Adoption, For Now - ClickZ - 0 views
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Only 11 percent of both brands and agencies responding to eMarketer said mobile represented a line item in their 2010 budgets; nineteen percent said they were "experimenting but have no future plans at all;" and 36 percent of brands said it was simply not part of their plans. But with the spread of smart phones and devices that facilitate easier Web searching, advertisers will find themselves faced with more options for reaching consumers on their phones, and are already preparing to take advantage of them. EMarketer projects spending on mobile ads to reach $593 million next year, and $830 million in 2011. By 2013, the report says that number will reach $1.56 billion, 9.9 percent of total spending on display advertising. "Mobile will grow considerably more quickly than online ad spending as a whole, more in line with emerging online formats such as digital video," Elkin said. The report also noted that widespread experimentation today is making marketers -- and consumers -- more comfortable with ads on mobile devices, and will pay off in the coming years. Of course, talking about mobile is talking about many different things: search, display and SMS texting, to name a few. As for where marketers will put this money, eMarketer predicts the steepest rise to come in money spent on search, from 18 percent of the total in 2008 to 37 percent in 2013. Meanwhile, SMS will see a decline in share as messaging options become more sophisticated, from 60 percent in 2008 to 28 percent in 2013. Display is expected to grow its share, from 22 percent last year to 35 percent in 2013.
Limit Anchor Text Links To 55 Characters In Length? | Hobo - 0 views
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Limit Anchor Text Links To 55 Characters In Length? Blurb by Shaun Building LinksAs a seo I wanted to know - how many words or characters does Google count in a link? What's best practice when creating links - internal, or external? What is the optimal length of a HTML link? It appears the answer to the question 'how many words in a text link" is 55 characters, about 8-10 words. Why is this important to know? 1. You get to understand how many words Google will count as part of a link 2. You can see why you should keep titles to a maximum amount of characters 3. You can see why your domain name should be short and why urls should be snappy 4. You can see why you should rewrite your urls (SEF) 5. It's especially useful especially when thinking about linking internally, via body text on a page. I wanted to see how many words Google will count in one 'link' to pass on anchor text power to a another page so I did a test a bit like this one below; 1. pointed some nonsense words in one massive link, 50 words long, at the home page of a 'trusted' site 2. each of the nonsense words were 6 characters long 3. Then I did a search for something generic that the site would rank no1 for, and added the nonsense words to the search, so that the famous "This word only appear in links to the site" (paraphrase) kicked in 4. This I surmised would let me see how many of the nonsense words Google would attribute to the target page from the massive 50 word link I tried to get it to swallow. The answer was….. 1. Google counted 8 words in the anchor text link out of a possible 50. 2. It seemed to ignore everything else after the 8th word 3. 8 words x 6 characters = 48 characters + 7 spaces = a nice round and easy to remember number - 55 Characters. So, a possible best practice in number of words in an anchor text might be to keep a link under 8 words but importantly under 55 characters because everything after it is ignored
Can New Multilingual Markup Create Advantages For Big Brand Optimisation? - 0 views
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auditing your site for duplicate content
What Google Thinks of Your Site - Search Engine Watch (SEW) - 0 views
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Internal Links Listings Sitelinks have been around for years, about five to be exact. Another important SERP feature that has also been around this long are site's internal links in the SERP listings. The occurrence of this isn't always deemed by branded or domain related searches as well as having a first place listing. These horizontally placed links located between the SERP listing description and URL are most often a mirrored replication of the anchor text of the text links you possess on your home page. To perform optimally at getting Google to display these, make sure the text links are placed in the first few paragraphs of copy to help increase your internal page CTR. Also, ensure that the anchor text is identical to the destination pages overall keyword focus. Having placement of internal links in Google SERPs is Google's thumbs up that you have a proper internal linking to keyword strategy.
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Hierarchical Category Links One of the most recent SERP listing features you can use gauge Google's perception of your site are the hierarchical breadcrumb links placed in the URL line of SERP listings. These began to appear half a year ago and, like the internal link placement above, also don't require first place ranking, brand, or domain related searches to appear in SERPs. Receiving the hierarchical category links are achieved by utilizing a network of breadcrumb navigation across the internal pages of your site. To create an optimal process of breadcrumb linking, make sure you've applied your keyword strategy alongside the information architecture of your site content. Your URL structure should include keyword rich and content relevant category/folder naming conventions and ensure that site content falls into the appropriate categories. Furthermore, having a breadcrumb navigation in which the category links closely mimic the folder path of the URL helps to indicate to Google how the content of your site flows and that you have taken steps to properly deliver site content to search engines as well as users. Taking into consideration these Google SERP features will allow you to gain insight as to how Google understands the most important elements of your site from an SEO standpoint.
3 Design Catastrophes To Avoid & 1 Great SEO Solution For Multinational Website Homepages - 0 views
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localising big brands for multinational SEO performance
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