We begin with Wikipedia. For the example of fly fishing, we can see that, at a minimum, the following concepts should be covered on a fishing website:
Fish species, history, origins, development, technological improvements, expansion, methods of fly fishing, casting, spey casting, fly fishing for trout, techniques for fly fishing, fishing in cold water, dry fly trout fishing, nymphing for trout, still water trout fishing, playing trout, releasing trout, saltwater fly fishing, tackle, artificial flies, and knots.
The topics above came from the fly fishing Wikipedia page. While this page provides a great overview of topics, I like to add additional topic ideas that come from semantically related topics.
For the topic “fish,” we can add several additional topics, including etymology, evolution, anatomy and physiology, fish communication, fish diseases, conservation, and importance to humans.
Has anyone linked the anatomy of trout to the effectiveness of certain fishing techniques?
Has a single fishing website covered all fish varieties while linking the types of fishing techniques, rods, and bait to each fish?
By now, you should be able to see how the topic expansion can grow. Keep this in mind when planning a content campaign.
Don’t just rehash. Add value. Be unique. Use the algorithms mentioned in this article as your guide.
Conclusion
This article is part of a series of articles focused on entities. In the next article, I’ll dive deeper into the optimization efforts around entities and some entity-focused tools on the market.
