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Our financial client created COVID landing pages for both personal and business accounts. This client saw a 95% increase in organic goal completions from February to March. There was also a 97% increase in organic goal completions YoY. Google posts that focused on coronavirus-related services and products have also performed well.

Figure out the best method for earning reviews. Test email, texting, and in-person requests from your team, physical cards with a bit.ly link, etc. Test each one for a few months, then switch to a different method. Test until you find the method that works best for your customers.  The other thing that really needs to be considered is how to get customers to write about the specific services they used when working with your company. Little prompts or questions that they could answer when you reach out will help customers write better reviews.

Home Services

think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

Google (and Microsoft) can also read your markup if it is in an external file that loads after the page has loaded. For very large sites and for sites that make extensive use of Schema markup, this is a solution that can potentially make managing the structured data much easier

this is the very least you should include) The type of company The company name Official website Address The official logo The preferred description The social accounts The unique identifying URL

Ideally, you should choose the same category you have in Google My Business. However, as My Business and Schema.org do not use the same categorization, that is not always possible. Choose the closest match.

We recommend choosing “topic” when possible. Topics are language agnostic and account for spelling variations (and mistakes!), as well as multiple names for the same thing.

You can compare up to five topics or search terms, and for each one, you can specify the geography.

The New content card shows pages in your site that got their first pageviews in the last 28 days.

If we didn't report your new content, it doesn't mean that it has no GA traffic or that it isn't indexed.

Trending x%: represents a comparison between the last 28 days and the previous performance. This badge is only shown when the trend is significantly greater than the general site trend.

Because MEB understands content better, publishers and webmasters get more traffic to their properties, and they can focus on satisfying their customers instead of spending time finding the right keyword that will help them rank higher.

something that I see really frequently with sites that are negatively impacted by recent core updates is that they have produced so much content for so long–and maybe way back when the content did really well for SEO–but the rules of the game, kind of changed. 

you have great product pages, service pages, brand pages, but there’s this blog that has so much content on it. And in many cases that content was not up to par with what we would expect nowadays with good quality content. So it’s really chipping away at that and just making sure that whatever is being indexed by search engines is truly high-quality content.

if you see that there’s really no organic traffic going to the page, not a lot of page views, not a lot of engagement, maybe it hasn’t ranked for anything in a few years, that makes it a lot easier to recommend what to do with it. And it’s not always just delete it. In many cases, it’s consolidated into this one, redirect it, and update that existing article.

To ensure your content is serving a purpose, you should be actively looking to get rid of (or improve) content that isn't performing.

Google Business Profile will be the new name going forward for Google My Business. Google said the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely.

before that it was named Google My Business, before that, Google Places, and before that it was Google+ Local, before that it was also Google Places and then prior to that I think it was just Google Local

Google lets businesses manage their individual listings directly in the search results or directly in Google Maps, now Google is saying it prefers businesses with single listings manage their businesses in Search or Maps and not in the old Google My Business console.

HTTP errors bring down average response time – 4xx and 5xx errors can bring down the average in crawl stats.Blocking client and server errors can “increase” reported avg. response times – Blocking unimportant 4xx and 5xx errors can reveal the true average for your website in crawl stats report.Page load resource higher crawl rate on lower priority sites – A high percentage (%) of page resource load resource UA requests might indicate that refresh and discovery crawling isn’t a priority for Googlebot on a particular host.Blocking URLs in robots.txt doesn’t shift crawl budget – Googlebot doesn’t reallocate or shift crawling to another area of the website just because you block unimportant resources (unless Googlebot is already hitting your site’s serving limit (which usually happens on large websites)).

My hypothesis: content which follows this simple, intuitive pattern generally outperforms content that doesn’t.

while clickbait makes an unfulfilled-promise, Hook, Line, Sinker does the opposite.

Certain emotions are more correlated with sharing than others, e.g. surprise, fear, hatred, and anger are well-known to incite an engagement response (one of the reasons social media algorithms that prioritize engagement result in so many negative side effects). But, plenty of high-performing pieces leverage other emotions: wonder, joy, satisfaction, gratitude, empowerment, comfort, shame, pride.