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Another study shows that in 2020 26.5% of US citizens used Adblockers. This number grows by 1% each year starting from 2017. It means that your Google Analytics is losing around 27% of data about your website users.

John Mueller himself seems somewhat surprised by a statement on Twitter by a user claiming to have seen noticeable changes in his domain’s rankings on November 17. In fact, he does not expect to see any effects until a week or two after the roll-out, although he is not ruling it out altogether.

Keyword clustering is powerful. The graph below shows one article’s journey in Google SERPs. It ranks for 50 clustered keywords and includes questions from PAA. This article quickly achieved a featured snippet, image rankings, 9.37k clicks, 68.9k impressions, 13.6% CTR and an average of six minutes spent on the page. Oh, and this was achieved before a single website back-linked directly to the article.

“Although the Helpful Content Update did not impact most sites, it could be the case with the Google Core Update that is currently rolling out. If you have other quality issues as well as unhelpful content, the combination may be enough to cause a loss of traffic.”

It is important to note that this penalty is applied on a page by page basis. Meaning, the page itself will be demoted in Google, but not the entire site.

Small app banners. Generally, best practice to ensure that not more than 1/4th of the mobile screen is taken up.

According to Salesforce.com, it takes, on average, six to eight touches to generate a lead in the B2B space.

The number of touchpoints is even higher for a customer purchase.

understand the customer journey

After cross referencing with the monthly search volume for these questions, she added some of these as H3s within the guide to see how they would perform. They resulted in so much more traffic that she decided they warranted their own individual guides, hence the idea for the hub. This would mean we weren’t putting all of our eggs into one basket, and that we could also internally link all of them together for users wanting to read more. Users that are further down the marketing funnel don’t want to scroll down a huge guide to find the answer to their specific question, and we were certain that this would positively affect bounce rate. We therefore made sure that nine times out of 10, the H1 contained the question that was being answered.

the content hub

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Make sure it’s mobile-friendly

It’s also important to reiterate that Google will be continually improving and refining that signal over time. So things can absolutely change on that front. And remember, the site-wide signal is always running. So there won’t be periodic refreshes like we see with broad core updates or Product Reviews Updates.