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allows anyone logged into a Google account to thumbs-up any review they like

Google doesn’t prevent anyone from hitting the button, including owners of the business being reviewed.

60 percent of the brands had earned at least one like somewhere in their review corpus.

In short, the answer is yes, Google does tend to show longer meta-descriptions at the top of the SERP on desktop

the top half of the SERP (positions 1-5) are generally afforded longer descriptions than the bottom half of the SERP

it seems that Google views and relates to the top part of the SERP differently than it does the bottom. It almost seems, at least from a meta-description point of view, that Google has broken the SERP into two separate quadrants and has determined that two distinct description dynamics are appropriate for each quadrant. We've seen this with the overall data and with queries for both informational and local intent

If you have been negatively impacted by a core update, you (mostly) cannot see recovery from that until another core update. In addition, you will only see recovery if you significantly improve the site over the long-term.

For example, rolling out big changes 2-3 weeks before a core update rolls out will typically not be reflected.

Partner with micro influencers in your community like your dog groomer.

Sell the real lifestyle, not the whitewashed version.

Unsplash/Flickr/Pixabay will help you find high-quality, royalty-free images.

use Mobile Moxie’s awesome SERPerator tool to check mobile results from your desktop.

The key sign of a “gimme” keyword is when the top results show missed opportunities. You can usually tell this just by skimming:  Does the page lack a sensible heading structure? Is it difficult to read or flooded with ads and pop-ups? Does the content seem too thin (or unnecessarily long)? This technique may involve a bit more leg work on the front end, but you will avoid wasting countless hours targeting irrelevant or high-difficulty keywords.

This free entity extraction tool provides semantic topics — people, places, brands, and events — referenced in a document.

Many of the PPC specialists I know will privately have data showing that the minimum threshold Google usually has for paid ads is lower for competitive brand buys.

If you don’t pay Google’s brand tax, don’t pay enough, or (like the Schick razors search above) don’t pay enough in all the right places, the search giant will introduce results that aren’t what searchers wanted, aren’t nearly relevant to rank in the organic results, but are just tolerably irrelevant enough to help them extract billions in extra income.

In 2019 alone, 60% of all CMS applications were found to be out of date at the point of infection, making outdated components and core CMS files the leading causes of today’s website hacks.

you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

we have found that review quantity does make an impact on ranking. But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift.

Consider offering a “Google only” entry-level service as one of your services

Then use the metrics that are available to prove its worth to your clients. Show them significant KPIs improvements as a rationale for upgrading to your higher-end services.

Consider selling reviews as a service beyond just asking for reviews.