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jack_fox

Bing Webmaster Tools Drops Geo-Targeting Feature - 0 views

www.seroundtable.com/drops-geo-targeting-30085.html

seo

shared by jack_fox on 10 Sep 20 - No Cached
  • Fabrice Canal from Bing confirmed it is not coming to the new version and told SEOs instead to use meta data in HTML or HTTP header to communicate geo-related information to Bing.
  • what do you do instead? Fabrice linked to these instructions
  • jack_fox on 10 Sep 20
     
    "Fabrice Canal from Bing confirmed it is not coming to the new version and told SEOs instead to use meta data in HTML or HTTP header to communicate geo-related information to Bing."
jack_fox

How to Choose Google My Business Categories (With Cool Tools!) - Moz - 0 views

moz.com/...-google-my-business-categories

local & mobile marketing

shared by jack_fox on 10 Sep 20 - No Cached
  • State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings.
  • take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume.
  • Finally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is.
  • ...5 more annotations...
  • the awesome, free, new extension called GMBspy
  • this extension on enables you to go to Google Maps, search for your market competitors and see their categories
  • PlePer’s GMB Category Helper
  • My advice is to experiment with any relevant category and see where it gets you in terms of visibility.
  • check back periodically to see if new categories have become available that could win you new local SERP visibility
jack_fox

Building a T-Shaped Web Marketing Skill Set | Distilled - 0 views

www.distilled.net/...building-a-t-shaped-skill-set

SEM Industry

shared by jack_fox on 23 Sep 20 - No Cached
  • For agencies, this is not just about recruiting and attracting T-shaped individuals covering a range of related disciplines, but building processes and assets that support collaboration between them. For individuals and in-house folks without a lot of internal support, it's about cultivating a network of specialists you can turn to when a project fits.
  • jack_fox on 23 Sep 20
     
    "The ability to sell clients and stakeholders on the importance of a given problem/opportunity is often more important than ability to deliver the work yourself."
jack_fox

Core Web Vitals - Wix vs. WordPress, Shopify vs. Shopware - What's fastest? - SISTRIX - 0 views

www.sistrix.com/...pify-vs-shopware-whats-fastest

seo site code & design

shared by jack_fox on 16 Sep 20 - No Cached
  • The WordPress extension WooCommerce lags far behind in last place. Just under half of the WooCommerce shops currently meet the Google specifications. An alarming 26% are actually bad. The self-operated hosting solution with low-performance mass providers is clear here.
jack_fox

Managed vs Unmanaged Hosting Plans: Which Is Best for Your Website? - 0 views

www.a2hosting.com/...ged-vs-unmanaged-hosting-plans

site code & design

shared by jack_fox on 18 Oct 20 - No Cached
  • Less flexibility with regard to plugins and software versionsLimited access to account configuration options
  • With shared hosting as mentioned above, you are usually given account level access to the server so that you can manage your website. Root level access is only available to your hosting provider, which means that they take care of all of the server management responsibilities. If you need a higher level of server side customizations, then a VPS or Dedicated server may be for you. 
  • Managed VPS and Dedicated servers include several beneficial options:Fully managed Server (Linux, cPanel, etc)Technical support for server problemsAssistance with server side customizations such as PHP modules, firewall rules, etc.
  • ...1 more annotation...
  • Those who desire a higher level of control over their site might look to an unmanaged VPS or Dedicated server instead. With this type of plan, you get:Full root access to your serverA choice of preinstalled server templates that allow you to build your server however you likeExcellent choice for tech savvy developers who need a custom environmentLower recurring cost, but higher management/administration overhead
jack_fox

The Ultimate WordPress Security Guide - Make Your Site Hackproof @ MyThemeShop - 0 views

mythemeshop.com/...wordpress-security-tips

site code & design

shared by jack_fox on 17 Oct 20 - No Cached
  • Even if you hand over the security role for your site, you should still have a good understanding of WordPress security – so you can be sure you’re really getting the protection you need.
  • recognize risk signs. A risky product is: Rarely updated – it’s hard to code a security fix for a theme you’ve virtually abandoned Has many bad consumer reviews Lacks adequate support Has a bad history of being hacked
  • how do you know if a theme or plugin has been hacked in the past? You can start by checking wpvulndb – a database that tracks thousands of exploits across a wide range of plugins and themes.
    • jack_fox
      jack_fox on 17 Oct 20
       
      Worth adding to plugin selection/research procedures
  • ...10 more annotations...
  • Google is your best choice for finding the vulnerabilities that are not listed in wpvulndb.com. Just type “plugin-name exploit”
  • Insecure plugins and themes are the main WordPress security risks. So it’s extremely important to make careful choices.
  • It’s better to deactivate the plugin than run it. You can either find a replacement or wait until the issue is fixed.
  • If you ever experience a “white screen of death” after updating your plugins, there’s a simple procedure that will fix the situation: Disable all plugins. One by one, activate each plugin you absolutely need Then activate the plugins that are not essential, but have cosmetic value – again, do it one by one Finally, delete the plugins you don’t need
  • Top security pros rely on automated software that scans their networks and sites for weaknesses, notifying them of problems. It gives them the ability to respond quickly. You can do the same with ReScan.
  • Directories should be set to 755
  • all files inside your WordPress installation should have a 644 permission
  • the wp-config.php file should have permissions set to 600
  • You can use .htaccess files to prevent hackers from looking at code they shouldn’t see – including your wp-config file
  • Disabling XML-RPC
jack_fox

7 Ways SEMrush Helped Me Launch A Successful PPC Agency - 0 views

www.semrush.com/...launch-a-successful-ppc-agency

shared by jack_fox on 21 Oct 20 - No Cached
  • The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel.
  • SEMrush helped me find related keyword ideas. I used that along with Google's Keyword Planner to find keyword opportunities. From there, I “reverse engineered” a profitable ad strategy based on their competitor’s mistakes. In turn, this information helped me seal the deal with a new client. It also saved me from wasting the client’s time and money chasing unprofitable keywords.
  • Historical CPC data from competitors' domains help me project ROAS for clients who don't have any search ads history. With this information, I'll review my client's average conversion rate from non-paid traffic sources and then cast it against the average click-through rate of the target ad position as well as each target keyword's estimated monthly search volume and average cost per click.
  • ...1 more annotation...
  • I'll look at their ad copies and what keywords their ads show for on Google and Bing. The estimated monthly ad spend data helps me qualify new prospects.
  • jack_fox on 21 Oct 20
     
    "The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel."
Rob Laporte

P3 - SEO for Google Web Stories: a comprehensive guide - DeepCrawl - 0 views

www.deepcrawl.com/...google-web-stories-seo

usability & CRO site code & design seo

shared by Rob Laporte on 09 Feb 21 - No Cached
  • Rob Laporte on 09 Feb 21
     
    "stories.google"
jack_fox

Cheat Sheet of Cognitive Biases, Heuristics and Fallacies | Hirundin | Hirundin - 1 views

hirund.in/...ve-biases-heuristics-fallacies

shared by jack_fox on 16 Feb 21 - No Cached
  • research has shown that the comfort level of the floor that shoppers are standing on while reviewing products can affect their assessments of product's quality, leading to higher assessments if the floor is comfortable and lower ratings if it is uncomfortable. Because of effects such as this, context effects are currently studied predominantly in marketing.
jack_fox

5 Tips for Staying Safe on Public Wi-Fi Networks - 0 views

www.globalsign.com/...staying-safe-using-public-wifi

shared by jack_fox on 20 Jul 20 - No Cached
  • right after you verify the network, turn off the file sharing option. File sharing is usually pretty easy to turn off from the system preferences or control panel
  • A VPN (Virtual Private Network) is the most secure option to surf on public networks
  • A firewall won’t provide complete protection, but it’s a setting that should always be enabled.
  • ...1 more annotation...
  • Instead of using these insecure networks, it is better to use your smartphone as a hotspot.
  • jack_fox on 20 Jul 20
     
    "right after you verify the network, turn off the file sharing option. File sharing is usually pretty easy to turn off from the system preferences or control panel"
jack_fox

Social Media SEO: 7 Easy Ways to Use Social Media to Improve Your SEO - 0 views

www.semrush.com/...social-media-seo

seo social media

shared by jack_fox on 31 Jul 20 - No Cached
  • jack_fox on 31 Jul 20
     
    "After analyzing 23 million social media shares on selected platforms, they discovered an equivocal link between social shares and SEO. The shares, likes, and comments your posts receive are vital signals which Google and other search engines use to rank"
jack_fox

Tracking Your Data Studio Dashboards in Google Analytics - ClickInsight - 0 views

www.clickinsight.ca/...-report-usage-google-analytics

roi planning SEM & other tools

shared by jack_fox on 05 Aug 20 - No Cached
  • Just as you would use analytics to optimize your webpages, you can do the same for your reports and dashboards. In fact, Data Studio has a built-in capability for tracking report usage in Google Analytics.
jack_fox

Official Google Webmaster Central Blog: Evaluating page experience for a better web - 0 views

webmasters.googleblog.com/...valuating-page-experience.html

seo site code & design

shared by jack_fox on 04 Jun 20 - No Cached
  • The ranking changes described in this post will not happen before next year, and we will provide at least six months notice before they’re rolled out.
  • jack_fox on 04 Jun 20
     
    "The ranking changes described in this post will not happen before next year, and we will provide at least six months notice before they're rolled out."
jack_fox

Bing Webmaster Tools (Step-By-Step Guide for 2020) - 0 views

kinsta.com/...bing-webmaster-tools

seo

shared by jack_fox on 18 May 20 - No Cached
  • this report automatically runs every other week and scans any verified website in your account
  • jack_fox on 18 May 20
     
    "this report automatically runs every other week and scans any verified website in your account"
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