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you can't hide your disclosure on a separate page or after three screens of scroll. You have to make your disclosure within close proximity to the "triggering claim" - that is, to the statement or endorsement that causes you to have to make a disclosure.

there aren't any exceptions to the FTC disclosure policy.

the FTC generally does not consider "below-the-fold" disclosures sufficient.

If you use WordPress, if you use Yoast plugin, you can actually have your title tags update automatically year-to-year or even month-to-month leveraging that. It's not right for all circumstances, but for certain keyword queries it works pretty well.

Using this implementation, it’s important not to noindex or block paginated URLs using robots.txt

If you’ve already implemented rel=prev and rel=next tags, there is no need to remove them. Bing and other search engines still use the tags, and they are used for web accessibility plus W3C compliance.

Pagination method 1: continue using multi-page pagination with self-referencing canonical tags to each page in the series. Keep rel=prev and rel=next if you’re already using it.

when interacting with (i.e. clicking on) a featured snippet image, presently you are kept within Google’s ecosystem and taken to an expanded version of the image under Google Image Search results

May 2019, Google has now announced an upcoming feature for Image Search on mobile that would provide searchers the option to “swipe up to navigate” to the AMP article associated with the image

Google could begin experimenting or simply announce a decision to bypass the Google Image Search step altogether and take searchers directly to the source page

In the SERPs, Google isn’t providing all of the steps from the How-to, but the SERP feature does take up significant real-estate (with visuals when they are provided).

but on Google Assistant smart displays, you can walk through all of the steps in the How-to without visiting the site in question

you can land both featured snippets and How-to snippets in the same SERP. That’s at least for now… And when you do, you can take over massive SERP coverage. You’ll have the initial featured snippet in position 0 and then a How-to snippet that can rank in the top 10.

Target question-based keywords. Check if there is a featured snippet on the SERP and what type it is (paragraph, list, table etc) using a tool like Ahrefs. Keep your paragraph and sentences fairly short. Answer the query as directly as possible. Structure your content with logical subheadings (H2, H3, H4 etc). Use tables to display any data. Include the question within the answer if possible. Include a summary at the start or end of the content.

Google wants clear signals that are consistent and straightforward. When you start to confuse Google by communicating that one URL is more important than the other, but another signal says the opposite or you use the noindex to hide pages that you think are less important but want to pass that weight to other pages - it can ultimately confuse Google and come back to bite you

We'll generally pick the rel=canonical and use that over the noindex

Google also recommends that you should use 302 (temporary) redirects rather than 301 (permanent) redirects when using URL redirection to conduct split tests.

try using the AB test results (which often come faster) to inform content and title tag changes. For example, if you find out certain messaging makes people fill out your form more, try using that in your title tags in hopes of producing a higher CTR.

Great digital marketers advise their clients to craft singular, resonant messaging that tells a clear, obvious story throughout the funnel. Yet far too few take their own advice.

accept this reality and seek balance through equitable work

Events, networking, referrals, and content are among the most mentioned, but they’re far from alone. I spoke with an agency who gets almost all their clients through comment marketing, mostly on Reddit, Instagram, and YouTube (I was so surprised I asked to see examples).

The most striking aspect of this update is the dramatic reversal in visibility among several of the sites that were the biggest winners of 2020 in the days prior to the update, such as Amazon, Pinterest, CDC, Overstock, CNN, New York Times, and other sites that greatly benefitted due to the coronavirus pandemic, mandatory quarantines, and other breaking news in 2020. Maybe Google decided it was time to give some of the smaller players a chance to compete against the big guys – an unexpected holiday gift, perhaps?

The results showed that experiment websites sharing an IP address with spammy and/or 'low-quality' websites (defined as those we confirmed were using aggressive and suspicious link building strategies in adult, gambling or pharma niches) ranked lower than those hosted on a dedicated IP

In both versions of the experiment, the sites sharing an IP address with low-quality and potentially toxic domains ranked lower than those hosted on a dedicated IP.

Google can deploy “smart bidding” strategies depending on goals of the campaign (target CPA, target ROAS, maximize conversion and maximize conversion value). But third-party tools often work better. This includes tools like those from Marin Software, Kenshoo and Acquisio.

If you aren’t creating video content, now is the time to get started. Not convinced? Here’s food for thought: According to Cisco, video is projected to surpass all other content forms in terms of consumption.

A very worrisome fact about website hacking statistics and hacking websites is that 98% of WordPress vulnerabilities are related to plugins. (See Figure 7 below.) The most popular vulnerability types in WordPress plugins are Cross-site Scripting and SQL Injection. According to CVE Details, XSS attacks are the biggest threat to WordPress sites. The second most popular type of attack is code execution and third are different bypass vulnerabilities. What is even the most worrisome is that in these top 10 WordPress plugins listed you can see 5 commercial plugins, they have around 21 million downloads and one of these plugins is a security plugin. (Source: WP WhiteSecurity) Source: WP WhiteSecurity To top it off, even more, the sad part is that anyone can create a plugin and publish it — WordPress is open source and nobody is performing a code analysis before the new plugin is sent out for the world. Also, there are no serious security standards for these plugins hence, WordPress plugins are unfortunately prone to vulnerabilities.

The likelihood of a link being clicked is a key influencer of PageRank and is referenced by Google's reasonable surfer patent