September 30, 2009
Feedburner Goes All Permanent on Their URL Redirects
If you've ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner, you've probably noticed that the initial URL to appear in your browser's address bar was related to the feed and not the final URL. That's because Feedburner uses the URL to track the click.
The redirect was a 302, a temporary redirect. But now Feedburner is updating the URLs to be permanent 301 redirects.
Feedburner, which is owned by Google, says that the reason for the change was that some search engines index the feeds, which affects the popularity of a site.
If you use Feedburner, you don't have to do anything special. The update is automatic.
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Inbound links: Official Google Webmaster Central Blog - 0 views
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So how can you engage more users and potentially increase merit-based inbound links?Many webmasters have written about their success in growing their audience. We've compiled several ideas and resources that can improve the web for all users.Create unique and compelling content on your site and the web in generalStart a blog: make videos, do original research, and post interesting stuff on a regular basis. If you're passionate about your site's topic, there are lots of great avenues to engage more users.If you're interested in blogging, see our Help Center for specific tips for bloggers.
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How they factor into ranking. Most importantly - Google appropriately flows PageRank and related signals through 301 redirects!!
Yahoo Improves Content Match Targeting - 0 views
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Oct 13, 2008 at 9:42am Eastern by Barry Schwartz Yahoo Improves Content Match Targeting The Yahoo Search Marketing Blog announced they have improved the targeting and relevancy of their content match product. The improvements will lead to a higher click through rate on ads and higher satisfaction. The specific improvement is that they now not only target the ads based on the content of the page, but also based on the user viewing the page. Yahoo will tailor the ad based on the “users’ geographic and behavioral profiles.”
Nofollow Link Social Media | SEO Training - 0 views
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The Nofollow Link & Social Media Published by Your SEO Mentor under SEO, Social Media Aug 23 2008 There has been a lot of questions about how Social Media is affecting the SEO industry. The question I would like to ask is how can it help the SEO industry and how will affect the SEO for my clients sites and my own. The major issue with Social Media sites and how they play a role in your SEO these days is a majority of them (especially the big boys e.g. Twitter) use the Nofollow link. "Well your asking what does this mean and why do I need to worry about it." First of all don't worry about it, this is not the end of the world but what it means is that going to all these major social media and networking sites and linking back to your website will for the most part have no affect on your search engine results. The NoFollow link (e.g. ) was originally created to block search engines from following links in blog comments, this was due to the very high amount of blog comment spamming. The wonderful Wikipedia definition says, "nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place." With Social Media sites popping up daily and with them being very easy to place user generated content and links spammers began the same old routine and therefore we suffer from their actions. The top social media and networking sites quickly found that they too needed to use the nofollow attribute to help reduce the amount of spam submitted. So for the most part placing a link on Social Media sites will not directly help your search engine optimization efforts. That doesn't mean Social Media can not help in gaining valuable links to
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Current Top 20 Social Bookmarking sites that Dofollow
Modular Homes ~ New Orleans Consultations, Questions, Answers & Solutions - 0 views
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Google search "modular home blog" question and answer by a builder
Modular Homes USA - 0 views
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Google results "the modular home blog"
The Modular Home Blog - 0 views
SEOmoz | Whiteboard Friday - Blogging for Higher Rankings - 0 views
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Check out this video, important starting 2 min in. Re
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The Praized Blog » Blog Archive » How to SEO Local Video Advertising - 0 views
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optimize video for local search
Google: Ask Yourself These 23 Questions if Panda Impacted Your Website #SEWatch - 0 views
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blog post
Google Insights Forecasts the Future - Google Blog - InformationWeek - 0 views
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Google Insights Forecasts the Future Posted by Thomas Claburn, Aug 17, 2009 05:46 PM Google (NSDQ: GOOG) has enhanced Google Insights for Search, its search term data analysis tool, to help users see into the future. Now available in 39 languages, Google Insights for Search includes a new forecasting feature that can extrapolate a search term's future popularity based on its past performance. For search terms with a lot of historical data, Google Insights for Search can project a likely trend. It's not a perfect prediction of what's to come, but it may be useful in certain circumstances. Google has also added an animated map that allows users to see how search query volume changes over time in specific geographic regions. Graphs generated using Google Insights for Search can be presented on any Web page or iGoogle page using an embeddable gadget. This is particularly use for tracking the ebb and flow of online discussion about a particular topic.
YouTube Launches Call-to-Action Overlay - Search Marketing News Blog - Search Engine Wa... - 0 views
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July 1, 2009 YouTube Launches Call-to-Action Overlay YouTube is now allowing advertisers to incorporate a "Call-to-Action overlay" on their videos. With the overlay, advertisers can drive traffic to their sites where they can make purchases, sign up for email newsletters or whichever action an advertiser wishes. The Call-to-Action overlays are available for Promoted Videos only. Promoted Videos, you may remember, are essentially the paid search of YouTube. They were once called Sponsored Videos, similar to paid search listings called Sponsored Listings. In order to set up the overlay: 1. Set up your Promoted Video campaign like you normally would in YouTube 2. Under My Videos, go to the Video Details page 3. Fill out the fields for the Call-to-Action overlay section You're all set. Once the campaign is in full swing, you can check YouTube Insight to see how many people are clicking on the Call-to-Action overlay.
SEOmoz | Blog Launch Check List - 0 views
Internet Marketing and SEO Blog from Rank Magic - 0 views
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Paid (PPC) Search versus SEO August 9, 2007 ::: Increasingly I read and hear about people in the Internet marketing business arguing over whether paid search (pay per click ads) is more valuable than organic SEO, and vice versa. While there are some fascinating and relevant arguments on either side, research shows that marketers are quite satisfied with both. A report from the SEMPO State of the Market Survey from about 18 months ago shows that 83% of respondents were using PPC compared to only 11% using SEO. Other reports show that the value of SEO is rising as user sophistication increases (according to Chris Boggs in the Spring 2007 edition of Search Marketing Standard). Marketing Sherpa's 2005 report showed SEO conversion rates overtook PPC rates at 4.2% versus 3.6%. That's quite the opposite of what had been found the year before. The Direct Marketing Association reported in 2005 on a list of "online marketing strategies that produce the best ROI that PPC and SEO were rated equally according to US retailers, behind only "having a website" and "using email marketing". A more recent study by Marketing Sherpa, though, showed SEO ahead of email marketing, with PPC a close third. One thing seems to be true: if a given web site shows up in both the organic search engine listings and the PPC ads, that seems to super-validate it as a good choice, which increases the likelihood of a searcher clicking on one of those listings.
RSS To HTML - How To Convert RSS Feeds Into Published Web Pages - A Mini-Guide - Robin ... - 0 views
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Covers various services to convert RSS feeds into published web pages on your site. Good for clients who have an offsite blog.
Emergency Tactics For Fixing a Negative Search ResultBrandYourself Blog | BrandYourself... - 0 views
SEOmoz | Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool - 0 views
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After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: * An Index of the World Wide Web - 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape * Linkscape - a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value. * A Fresh Design - that gives SEOmoz a more usable, enjoyable, and consistent browsing experience * New Features for PRO Membership - including more membership options, credits to run advanced Linkscape reports (for all PRO members), and more. Since there's an incredible amount of material, I'll do my best to explain things clearly and concisely, covering each of the big changes. If you're feeling more visual, you can also check out our Linkscape comic, which introduces the web index and tool in a more humorous fashion: Check out the Linkscape Comic SEOmoz's Index of the Web For too long, data that is essential to the practice of search engine optimization has been inaccessible to all but a handful of search engineers. The connections between pages (links) and the relationship between links, URLs, and the web as a whole (link metrics) play a critical role in how search engines analyze the web and judge individual sites and pages. Professional SEOs and site owners of all kinds deserve to know more about how their properties are being referenced in such a system. We believe there are thousands of valuable applications for this data and have already put some effort into retrieving a few fascinating statistics: * Across the web, 58% of all links are to internal pages on the same domain, 42% point to pages off the linking site. * 1.83%
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