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The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.

Luxury shoppers “value quality and seek ways to make everyday items more luxurious,

“Their preference for luxury extends into expecting the same seamless, personalized shopping experience in online service as they would receive in-store.” They’re also thorough, conducting extensive research and using multiple queries to find brands that meet their standards.

Robert F. Kennedy Jr., a Democrat running for the party’s 2024 presidential nomination, also praised for Carlson. Kennedy, who has been a prominent critic of the COVID-19 vaccine rollout, linked Carlson’s departure from Fox News with his criticism of the shots. “Fox fires @TuckerCarlson five days after he crosses the red line by acknowledging that the TV networks pushed a deadly and ineffective vaccine to please their Pharma advertisers,” Kennedy tweeted. “Carlson’s breathtakingly courageous April 19 monologue broke TV’s two biggest rules: Tucker told the truth about how greedy Pharma advertisers controlled TV news content and he lambasted obsequious newscasters for promoting jabs they knew to be lethal and worthless.”