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As some competitors dial back their spend during the turndown, advertisers who stay the course are likely to realize big benefits.

Search ad conversion rates down, cost per lead up in 2023 While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

CPL: $53.52.

91% of industries saw an increase in CPL as well as a decrease in conversion rate, WordStream reported.

Search google dying on Twitter or Reddit and you can see people grousing about it going back to the mid 2010s. Lately, though, the criticisms have grown louder.

a PR response from Google’s Search liaison, Danny Sullivan, refuting one of Brereton’s claims. “You said in the post that quotes don’t give exact matches. They really do. Honest,” Sullivan wrote in a series of tweets.

Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.

AI can create ads at scale and optimize ad creatives in mere moments. It can run A/B tests with hundreds of different words, all while writing actual ad copy and making adjustments based on data. The future for digital advertising is a lot less manual.

As an example, I wanted to see what the Google Sheet could do, so I decided to list a few keywords that are relevant to the marketing industry. Let’s say Foundation wanted to create definition content on topics like content marketing, editorial calendar, and digital marketing for a marketing blog. I simply add these keywords to the Google Sheet that Arielle Phoenix developed. And using an API connected to ChatGPT, it delivers the title, meta description, intro, outline and more: This was all developed in the matter of seconds.