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3 ways to use AI for sitewide entity optimization - 1 views

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    "Income Surfers"
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How to optimize for entities - 0 views

  • Open up textrazor.com/demo and paste the text into the box. 
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Google launches Question Hub for US publishers - 0 views

  • Google says “Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”
  • Create content and submit the URL of that content that answers the question
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Bing vs Google: 2022 Head to Head Comparison | SerpWatch - 0 views

  • Let’s check out how the search engine market share looks. As of April 2021, Google holds a whopping 92.18% share of the global search engine market. Bing ranks second with a market share of 2.27%.For mobile devices only, Google share is even more significant—94.84%, while Bing’s is only 0.42%. However, Bing seems to be more popular on desktop computers, with a 5.53% market share, while Google’s is 87.28%. With our SEO tool, it’s easier than ever to track your ranking by device.
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Use of AI for SEO and content to grow 5x this year - 0 views

  • Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year.
  • Google has warned against using AI-generated content for years – although that guideline has softened in 2023. Now, Google cares less whether a human or AI writes your content, as long as your content is helpful to people and not created to manipulate the search results. 
  • For every $1 put into SEO today, organizations can find compounded benefits over time, resulting in greater ROI, Yu said.
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How to make better SEO reports for the C-suite - 0 views

  • This is perhaps the most crucial element when sending an SEO report to your CMO. Reports that fail to emphasize SEO’s influence on revenue can make the C-suite think the channel is unproductive.
  • Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI.
  • Corporate fluff: Circle back, touch base, agile working, low-hanging fruit, caveats, bandwidth, cascade to the wider business, take things on board, utilize all the tools in the box, results-driven, reinvent the wheel, etc.
  • ...5 more annotations...
  • Focus on creating a documented strategy closely aligned with the overall business strategy.
  • Relationships and training
  • "...[L]ack of 'what to do next'"' actions (with a why)
  • and the losses
  • Why it matters.
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Google launches new Google Trends portal - 0 views

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    "Google Trends"
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