Group items tagged

If Google cares this much about ratings, review text, responses, and emerging elements like place topics and attributes, any local brand you’re marketing should see these factors as a priority.

In 2017, when I wrote the original version of this post, contributors to the Local Search Ranking Factors survey placed Google star ratings down at #24 in terms of local rankings influence. In 2020, this metric has jumped up to spot #8 — a leap of 16 spots in just three years.

local SEOs have noticed patterns over the years like searches with the format of “best X in city” (e.g. best burrito in Dallas) appearing to default to local results made up of businesses that have earned a minimum average of four stars.

To improve the topical Authority, a source should cover all the related details to a topic with a certain context, query, and intent template by satisfying the related and possible search intents. To improve the topical authority, the “keyword gap” is not as important as the “information gap”.

To ensure your content is serving a purpose, you should be actively looking to get rid of (or improve) content that isn't performing.

I don't think the meme of negative SEO will ever go away. It's tempting to assume someone else is causing issues, and, yes, sometimes people have a lot of money, time, bad ideas. Time will tell, and I'm pretty confident it'll be fine.

The more deeply you understand your personas and the more detailed your insights, the more comprehensive and accurate your list of seed keywords will be.” All of your target keywords in the research process stem from these personas.

basic persona questions you need to answer include what their industry is, how big their department within their company is and what tools they need to do their jobs.

You can also group keywords by theme (as opposed to persona) and sum up how much search volume you’re targeting for each theme.

To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Nofollowing a link means adding rel="nofollow" or a more specific attribute such as ugc inside the link's anchor tag, as shown here:

Use the HTML <img> or <picture> elements

Keyword clustering is powerful. The graph below shows one article’s journey in Google SERPs. It ranks for 50 clustered keywords and includes questions from PAA. This article quickly achieved a featured snippet, image rankings, 9.37k clicks, 68.9k impressions, 13.6% CTR and an average of six minutes spent on the page. Oh, and this was achieved before a single website back-linked directly to the article.

a more reliable source when it comes to understanding where the Mountain View giant is aiming at its strategy is their Think with Google website