Group items tagged

If your image is of a specific product, include both the full product name and the product ID in the alt tag so that it can be more easily found.

n general: if a keyword could be useful for finding something that is on the image, include it in the alt tag if you can.

Alternatively, one can assume each entity appearing in the carousel would be there regardless of whether they occurred frequently or infrequently on the same page together.

One of the key mechanisms Google uses to determine which entity and relationship are the most important is the freshness (how recent are the co-relations we discussed above), as well as the click-through rate on related queries combined with what users type in after a query.

Authoritative sites, especially those related to a specific subject matter, are given a higher priority in determining the relationships between entities.

If you operate a hotel in New York City, and that hotel name is frequently referenced on pages with the entity “hotel,” the relationship between the brand and the word “hotel” will be strengthened.

Further, if the hotel also exists on pages optimized for “New York City,” that entity relationship will be reinforced whether there is an active link or not. Even if topically unrelated pages use the phrase “New York City” and the name of the hotel, the relevance score goes up.

Continuing with my hotel example, having said “hotel” on a page with competing brands would, by my logic, assist in boosting the strength of the relationship for “hotels.”But if the page is also about dining and activities in New York, the relationship may soften.There is no information I know of to suggest whether entity association is an on-and-off, relative-or-not scenario or whether the more entities referenced, the less any one is valued. This would make sense, and if that is the case, then pages with a focus would logically reinforce a specific entity association more than a general page.

the closer two terms appear on a page, the stronger the relationship association is.

Wikipedia uses nofollow attributes on its outbound links, yet those links pass a powerful signal.

On your website’s own reviews or testimonials page, showcase links to your third-party review profiles, or create a separate page on your website just for that purpose.

Respond to as many reviews as you possibly can. Numerous review platforms permit you, as the business owner, to respond to reviews. Your first duty is to respond well to negative reviews, but dedicate any time you can set aside to respond personally to the positive reviews, as well.

Be sure you are tracking the outcomes of specific review acquisition strategies. You may discover that there are days of the week or even times of the day when you see a better response to email, social media, or other forms of “asks.”

Going professional may be the best solution. Consider a paid review management service like GetFiveStars or Grade.us