Image SEO: alt tag and title tag optimization * Yoast - 0 views
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If you have images in your design that are purely there for design reasons, you’re doing it wrong, as those images should be in your CSS and not in your HTML. If you really can’t change these images, give them an empty alt attribute, like so:
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Each image should have an alt text,
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title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be too much of an issue.
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Explaining the Other in Google Analytics Search Console Reports - 2 views
Image SEO: alt tag and title tag optimization * Yoast - 0 views
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Each image should have an alt text
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a title attribute is not required. What’s more, most of the time it doesn’t make sense to add it. They are only available to mouse (or other pointing devices) users and the only one case where the title attribute is required for accessibility is on <iframe> and <frame> tags.
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f you have images in your design that are purely there for design reasons, you’re doing it wrong, as those images should be in your CSS and not in your HTML. If you really can’t change these images, give them an empty alt attribute
7 SEO Fails Seen in the Wild (And How You Can Avoid Them) - BruceClay - 0 views
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Whenever I pick up a new domain, I like to let it lie dormant for six months to a year at least before trying to make anything of it. I want the search engines to clearly differentiate my site’s new incarnation from its past life.
Google patent on related entities and what it means for SEO - Search Engine Land - 0 views
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When we searched for presidents, a carousel of presidents in chronological order was presented, and when we click an image, the context is carried with it, something that does not occur when we search a president in isolation.
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an entity is not simply a person, place or thing but also its characteristics.
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There are a few key ways that Google determines the relatedness of entities, but one key mechanism that comes up repeatedly is the co-occurrence of the entities in the same resources.
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What's next for technical SEO? - 0 views
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Google is ramping up their efforts on data as well, including sourcing more data than ever before from users. Google is gathering more data with things like Google My Business Q&A that will likely be used for voice search if it’s not already. Google Webmaster Trend Analyst Gary Illyes stated at Pubcon Vegas in 2017 that there will be more focus on structured data and more applications for the data this year.
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Google has also been saying it will look into speed being a more prominent metric for the mobile-first index. Right now, it’s basically on/off, and you’re only hurt by speed if you’re really too slow — but they may actually weight this heavier or change how they handle the weight based on the speed in the future.
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The tools I’m talking about are Distilled ODN, Updatable from Ayima, RankSense and RankScience. They give you full control of the DOM (Document Object Model) before the website is served. It’s like having a prerender where you can change anything you want about your website. These systems have the potential solve a lot of major issues, but I wonder about their longevity, even though they are fairly new, as the previously mentioned Cloudflare Workers could do these changes as well.
Durable URLs for SEO: How, When & Why to Use Them - 0 views
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Content for which the author does not intend to update it in the future.
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social shares don’t accumulate on redirected URLs and maintaining massive redirect lists for years becomes burdensome quickly.
The SEO title output for the plugin doesn't work as expected - Yoast Knowledge Base - 0 views
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Force a Rewrite Note: This can considerably slow down your site and is the least desirable option of the two. This is not available when your theme already supports dynamic titles
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies | Practical Ecommerce - 0 views
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Google asserts that crawl budget does not impact sites with less than a few thousand pages.
How to Get More Local Reviews | Local SEO - Moz - 0 views
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Don’t set up a review kiosk in your place of business to ask for reviews. A single IP address being shared amongst multiple reviews on a given platform can lead to those reviews being flagged and removed.
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Don’t narrow your focus to a single platform. Diversity in where your business has reviews posted is insurance against reputation loss should something happen to your reviews on any one of the platforms.
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When a customer is willing to share an email, follow up within a few days to ask them to write a review about their experience. Give them a choice of platforms so that they can pick their favorite.
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