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jack_fox

What's the Ideal Blog Post Length for SEO? - 0 views

www.searchenginejournal.com/...255633

seo

shared by jack_fox on 07 Sep 18 - No Cached
  • Google wants substance, evidence, and facts from authority entities on whatever the topic may be. Turns out, longer content typically has these elements baked into it.
  • Ideally, good content is mapped out before it is even created. It should connect the goals of your website/business and the content you are publishing with the goals of the users looking for it.
jack_fox

160+ Digital Marketing Statistics 2018: Trend, Data, and Fun Facts - 0 views

www.omnicoreagency.com/ital-marketing-statistics-2018

seo smm

shared by jack_fox on 23 Aug 18 - No Cached
  • Only 43% of online stores see significant traffic from their social media pages.
  • Having a video thumbnail in the search results can double your search traffic.
  • Mobile ad blocking is increasing 90% year-over-year.
  • ...13 more annotations...
  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
  • 38% of marketers are publishing content at least once a week
  • 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
  • 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
  • Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
  • Most experts agree to maximize SEO, a blog post should be between 1,000 and 1,500 words.
  • People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
  • 29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
  • Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
  • Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
  • In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words.
  • About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
  • Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.
jack_fox

Do 404s Hurt SEO and Rankings? - 0 views

cognitiveseo.com/...do-404-errors-affect-seo

seo site code & design

shared by jack_fox on 30 Mar 19 - No Cached
  • We only redirect them when they get traffic or have backlinks pointing to them. If you change a URL or delete a page and nobody links to it or it gets absolutely no traffic (check with Google Analytics), it’s perfectly fine for it to return a 404.  
Rob Laporte

What killing rel=prev/next means for SEO - Search Engine Land - 0 views

searchengineland.com/prev-next-means-for-seo-314967

seo site code & design

shared by Rob Laporte on 05 Apr 19 - No Cached
  • Rob Laporte on 05 Apr 19
     
    "no longer supporting rel=prev/next markup."
Rob Laporte

SEOs show mixed results following Google March 2019 core update - Search Engine Land - 0 views

searchengineland.com/-march-2019-core-update-314600

seo roi planning

shared by Rob Laporte on 06 Apr 19 - No Cached
  • But more saw lower rankings. But when we asked if you were negatively or positively impacted, most said they saw a negative impact from the March 12th Google core update. About 58 percent said they saw a negative impact, 33 percent said they saw a positive impact and 9 percent said they saw no change:
  • Rob Laporte on 06 Apr 19
     
    "FAQs on this update"
jack_fox

28 Google rich snippets you should know in 2019 [guide + infographic] - Mangools Blog - 0 views

mangools.com/...google-rich-snippets-guide

site code & design seo

shared by jack_fox on 11 Apr 19 - No Cached
  • unless you are an authoritative website such as Wikipedia, your information probably won’t appear in the answer box.
  • having an image from your website in an image pack is not very beneficial.
  • Besides the common video thumbnail and video knowledge panel, videos may also appear in a carousel, both on the mobile and the desktop devices.
  • ...15 more annotations...
  • It is always a good idea to have a video on your website. It increases the user engagement and grabs the attention. If you appear in a SERP with your own video thumbnail, it increases the CTRs, and the user will likely stay longer on your site.
  • If you decide to host (or embed) a video on your own website, you have to include proper structured data markup.
  • In general, it’s easier to appear as a video thumbnail in SERP with youtube video.
  • From the technical point of view, it is important to have a structured data markup for your article and it is recommended by Google to have an AMP version of the website.
  • It is based on internal Google algorithm. Your website has to be authoritative and contain high quality content. It doesn’t matter if you are a big news portal or you have a personal blog. If there is a long, high quality content, Google may include your website.
  • If you want to appear as an in-depth article, you should write long, high quality and unique content marked up with a structured data markup for article (don’t forget to include your company logo within the schema markup).
  • Higher CTRs. It’s kinda catchy as numbers will always attract people attention. An image can make the feature even more prominent.
  • Implementation: Good old friend: structured data
  • In the SERP, they replace the classic URL of a result. It’s a simplified and a common version of URL of the result. Categories and leaf pages are separated with chevrons. On the desktop you can achieve it with the right structured data, in mobile SERP it is automatic for all results.
  • Breadcrumbs (as opposed to a common URL) are easier to read for people, so it leads to a better UX right from the very first interaction with your website in the SERP, which can also lead to a higher CTR.
  • It’s really easy to implement it on every blog or ecommerce site – just another structured data to your website. If you have a WordPress site, you can do that with SEO plugins like Yoast SEO.
  • It mainly appears for the root domain, but it can be shown for a leaf page too (e.g. if you have the blog as a leaf page, blog categories (leaf pages) may appear as sitelinks).
  • Sitelinks contain links to leaf pages of a current website with title and description. It may contain 2 – 10 sitelinks. Appearance on a mobile is a bit different from a desktop. You may also spot small sitelinks as a vertical enhancement of an organic result.
  • High CTRs.
  • You can’t directly control the occurrence of sitelinks. Only Google decides whether to display them or not. However, the best practise is to have a clear website hierarchy in a top menu website with descriptive anchor text. The sitelinks are links from the menu.
Rob Laporte

Best Local SEO Tools & Software - Local SEO Guide - 0 views

www.localseoguide.com/local-seo-tools

SEM & other tools local & mobile marketing

shared by Rob Laporte on 14 Feb 19 - No Cached
  • Rob Laporte on 14 Feb 19
     
    "Qiigo.com"
jack_fox

Will Skipping H2 Tags Affect Your SEO? - 0 views

www.searchenginejournal.com/...254101

seo site code & design

shared by jack_fox on 18 Feb 19 - No Cached
  • Bing (through Duane Forrester) went on record stating that they only look at the H1 and the first H2 in terms of assigning additional weight, and Google has indicated (although not said as clearly) that they use a similar strategy.
jack_fox

How to Use Header Tags: SEO Best Practices - 0 views

www.searchenginejournal.com/...261835

seo site code & design

shared by jack_fox on 18 Feb 19 - No Cached
  • For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less)
Rob Laporte

The Page Speed update: what SEOs need to know - Search Engine Watch Search Engine Watch - 0 views

searchenginewatch.com/...-update-what-seos-need-to-know

seo site code & design

shared by Rob Laporte on 18 Feb 19 - No Cached
  • Rob Laporte on 18 Feb 19
     
    "Aleh Barysevich"
jack_fox

A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type - Search Engi... - 0 views

searchengineland.com/opportunities-site-type-231077

seo

shared by jack_fox on 16 Oct 15 - No Cached
  • Be sure to specify your logo, social profile links and corporate contact information.
Rob Laporte

Google's CTR answer just what you'd expect, and this is why SEOs go bananas - Search En... - 0 views

searchengineland.com/-is-why-seos-go-bananas-313176

seo roi planning

shared by Rob Laporte on 11 Mar 19 - No Cached
  • Rob Laporte on 11 Mar 19
     
    "debate around CTR rekindled"
jack_fox

Targeted SEO: Here's how to grow a page from 200 visits per month to 30,000 - Search En... - 0 views

searchengineland.com/sits-per-month-to-30000-311252

seo

shared by jack_fox on 02 Feb 19 - No Cached
  • Optimizing internal linking. Adding new formats (visual, video, audio, etc.). Deprioritizing promotional language from informational pages. Including more variations and long-tail versions of a key term. Adjusting site structure and moving pages. Link externally to trusted sources (scientific studies, governmental departments, educational institutions, etc.).
  • Keep in mind that competition will dictate how long it takes to see results.
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