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Social Media SEO: What You Need to Know to Grow Your Business - 0 views

  • According to a study conducted by Dan Zarrella of Hubspot, there is a definite, positive correlation between the number of social media shares your content has and the amount of backlinks.
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What Are Data Aggregators and How Do They Help Local SEO? - BrightLocal - 0 views

  • The 22 local search experts sitting on our survey panel also believe that a mix of different citations, from a range of industry and niche sites, is preferential.
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A Comprehensive Guide to Local SEO in 2019 - 1 views

  • For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google+ local, Trip Advisor, and more. Express Update Neustar Localeze My Business Listing Manager Factual
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Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs | SparkToro - 1 views

  • The responses show that nearly 2/3rds of survey takers believe Google has a wide variance of how ranking inputs are weighted depending on the query words used. This makes analysis of the ranking systems vastly more challenging (as a ranking input might be very important for one set of queries, and relatively unimportant for another). Hence, in the ranking input weighting results below, results should be interpreted with knowledge of this potential variance. I.E. SEOs generally believe certain factors outweigh others in importance, but not necessarily in the universality of this ordering.
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New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins - Moz - 0 views

  • Including images in your blog posts related to these hunting keywords with images containing camo gear likely gives you improved likelihood of having one of your images included in top ranking image results.
  • By investigating trends in labels across your keywords, you can gain many interesting insights into the images most likely to rank for your particular niche.
  • Google sometimes ranks YouTube video thumbnails in image search results
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(1) Google Webmasters en Twitter: "Regarding CDNs & search: there's no SEO downside... - 0 views

  • Regarding CDNs & search: there's no SEO downside to using CDNs. Use the same URLs (that's the normal setup) via the CDN, then Search won't need to change indexing. (Googlebot might initially be cautious with crawling, but this ramps up automatically.)
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7 Secrets of Professional SEO Article Writers - 0 views

  • Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.
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(2) Gary "鯨理/경리" Illyes en Twitter: Site being "tainted" after a manual acti... - 0 views

  • Site being "tainted" after a manual action is a SEO myth. You request a RR and if successful, you're off the hook.
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Martin Splitt at - 0 views

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    "Semantic, meaningful structure is good for your users, but many people don't have that, so we don't put too much emphasis on it, so: Don't make it worse for "SEO reasons"."
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Google uses RankBrain for every search, impacts rankings of "lots" of them - Search Eng... - 0 views

  • In short: Google’s clearly become so confident in RankBrain’s mysterious capabilities that it’s now used to help with every query that the search engine handles, more than two trillion per year.
  • Having said that, Google has said that RankBrain also is used as an actual ranking signal, repeating that yesterday at our SMX Advanced show.For the SEO and search marketers worried about what they should do now that RankBrain has ramped up, the answer remains the same: nothing, but focus on great content. Even people at Google don’t quite understand how RankBrain does what it does, we’ve been told. Honest. But it’s ultimately designed to reward great content. So focus on that, which has always been the case with SEO, and you’re on the right track.
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SEO Professionals: How to Get Started with Wikidata - 0 views

  • On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata's strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase's data over to Wikidata
  • Along with structured data, Wikipedia, and a handful of others, Wikidata is a go-to source for building this information
  • Do not use multiple accounts to edit the same Wikidata listing.
  • ...10 more annotations...
  • Create a strong user page
  • Create at least one backup account
  • If you're new, it's a good rule of thumb to add almost no data that you can't back up with a reference or source link
  • description field in the listing. This should be as short and concise: five to ten words is an ideal target.
  • Unfortunately, the community works on predefined lists of properties and entries. This means that if there's no property existing and you want to add one, you'll need to go to the community to discuss its creation.
  • if there's a Wikidata article on something, you can probably assume it'll be usable as a property too; this knowledge can sometimes be used creatively to make a listing work for you.
  • If the company has an image on their Wikipedia page, be sure to include that on the Wikidata listing - logos are prime real estate in the knowledge graph. Format the entry using the property "logo image" and the filename only
  • Step 1: Import As Much As You Can From Wikipedia
  • In cases where I reference an non-Wiki database source, I also add a reference that includes a URL to the original.
  • Apple, my fallback, has an exceptional Wikidata page that I skim through whenever I'm building a company page. In particular, it lists a wealth of†databases. This helps me smooth out my entry quite a bit, and gives me some final ideas.
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    "On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata's strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase's data over to Wikidata"
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