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jack_fox

4 Google My Business Fields That Impact Ranking (and 3 That Don't) - Whiteboard Friday ... - 0 views

moz.com/...ess-fields-that-impact-ranking

local & mobile marketing

shared by jack_fox on 27 Oct 20 - No Cached
  • you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.
  • we have found that review quantity does make an impact on ranking. But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift.
    • jack_fox
      jack_fox on 27 Oct 20
       
      I would argue though that recent reviews are a big CTR factor, especially due to COVID.
  • jack_fox on 27 Oct 20
     
    "you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page."
jack_fox

5 New Google Quality Rater Guidelines Updates & Why They Matter - 0 views

www.searchenginejournal.com/...424034

seo

shared by jack_fox on 26 Oct 21 - No Cached
  • Google is working to expand its notions of YMYL content to include various identities, socioeconomic conditions, and more
  • added a large number of “detailed, trustworthy, positive” reviews can be evidence of a good reputation whereas before, Google only mentioned the number of positive reviews
  • for individual authors and content creators, biographical information articles can be a good source of reputation information
  • ...2 more annotations...
  • Google included the example that user reviews are helpful for an online store, but not as much for a medical information website.
  • user reviews may be more important for sites that deal with customers than with medical (or other YMYL) websites, whose E-A-T may be calculated differently.
Rob Laporte

Does Review Recency Matter for Google Rankings? - 1 views

www.sterlingsky.ca/google-review-recency-ranking

seo local & mobile marketing social media SEM & other tools

shared by Rob Laporte on 22 Nov 22 - No Cached
  • Rob Laporte on 22 Nov 22
     
    "GMB Everywhere review audit"
Verilliance

Wordpress SEO plugins - All in One, Platinum, Yoast compared - 0 views

foliovision.com/...wordpress-seo-plugins-review

blogs seo plugins

shared by Verilliance on 11 Apr 12 - No Cached
  • Verilliance on 11 Apr 12
     
    Good comparison/review of available SEO plugin options for Wordpress.
Rob Laporte

Google Starts To Classify Content Types In Web Search - 0 views

searchengineland.com/-types-in-web-search-15001.php

seo roi planning

shared by Rob Laporte on 21 Oct 08 - Cached
  • Oct 9, 2008 at 3:00pm Eastern by Matt McGee    Google Starts To Classify Content Types In Web Search Like other search engines, Google already distinguishes between various types of content. You can search specifically for images, videos, books, blog posts, and so forth. Google has separate search engines for each. But two recent changes suggest that Google is improving its ability to classify different types of content that’s gathered from ordinary web pages. Search Engine Roundtable points to a discussion on WebmasterWorld about the addition of dates at the beginning of some search results — something Michael Gray spotted in mid-September. From my personal experience, this seems to be happening mostly on content that Google can identify as blog posts and news articles — but not exclusively on those types of content. And speaking of identifying types of content, Google Operating System points out that Google is starting to show special forum-related information in search results when it can identify that the result comes from a message board. Author Alex Chitu suggests this could mean new advanced search options in the future: This new feature shows that Google is able to automatically classify web pages and to extract relevant information. Once Google starts to show data for other kinds of web pages, we can expect to see an option to restrict the search results to a certain category (forums, reviews, blogs, news articles). The screenshot above has examples of both cases, the top showing dates in the snippets, and the bottom showing forum information.
  • Rob Laporte on 21 Oct 08
     
    Oct 9, 2008 at 3:00pm Eastern by Matt McGee Google Starts To Classify Content Types In Web Search Google Snippets Like other search engines, Google already distinguishes between various types of content. You can search specifically for images, videos, books, blog posts, and so forth. Google has separate search engines for each. But two recent changes suggest that Google is improving its ability to classify different types of content that's gathered from ordinary web pages. Search Engine Roundtable points to a discussion on WebmasterWorld about the addition of dates at the beginning of some search results - something Michael Gray spotted in mid-September. From my personal experience, this seems to be happening mostly on content that Google can identify as blog posts and news articles - but not exclusively on those types of content. And speaking of identifying types of content, Google Operating System points out that Google is starting to show special forum-related information in search results when it can identify that the result comes from a message board. Author Alex Chitu suggests this could mean new advanced search options in the future: This new feature shows that Google is able to automatically classify web pages and to extract relevant information. Once Google starts to show data for other kinds of web pages, we can expect to see an option to restrict the search results to a certain category (forums, reviews, blogs, news articles). The screenshot above has examples of both cases, the top showing dates in the snippets, and the bottom showing forum information.
Rob Laporte

65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views

ahrefs.com/...seo-chrome-extensions

sem & other tools

shared by Rob Laporte on 11 Apr 18 - No Cached
  • Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
  • Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
  • Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
  • ...16 more annotations...
  • Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.
  • WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.
  • Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.
  • FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.
  • SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.
  • Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).
  • Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.
  • Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.
  • ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker
  • The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.
  • User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.
  • Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.
  • FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.
  • SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.
  • SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.
  • SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.
  • Rob Laporte on 11 Apr 18
     
    "Find Out How Much Traffic a Website Gets: 3 Ways Compared"
jack_fox

What do the symbols mean in Google's Map Pack and Local Finder? - Search Engine Land - 0 views

searchengineland.com/p-pack-and-local-finder-314295

seo local & mobile marketing

shared by jack_fox on 01 Apr 19 - No Cached
  • it is useful to encourage your customers to mention the service or product they experienced when publishing a review. This will allow the review data to be extracted for important keywords on your listing. It is, however, important to ensure your reviews come across as natural as possible, as not come across as spammy.
  • Effectively optimizing the content on your website for different keyword variations is important for triggering this feature. If Googlebot is unable to access this content, then it’s likely that this feature will not work. Likewise, it’s important to have a really solid internal linking structure so Google knows which pages on your website are associated with that particular Local Panel.
  • The content from a Google Post can be extracted even after seven days has passed and the Post is no longer appearing as active on a listing
  • ...1 more annotation...
  • Currently, using the features mentioned in this article will not directly assist with higher rankings.
jack_fox

Organic+Local+Paid: A Holistic Approach for Fast-Changing Local SERPs - BrightLocal - 0 views

www.brightlocal.com/...-for-fast-changing-local-serps

local & mobile marketing seo roi planning ppc

shared by jack_fox on 02 Sep 19 - No Cached
  • Focusing too much or solely on organic will present long-term growth roadblocks as local organic real estate continues to disappear and become more volatile
  • A typical unified local SERP campaign will include: Optimized GMB listing
  • Online reputation strategy (responding to reviews is just as important as gaining new ones) Google Local Services Ads (if applicable) Geo-focused PPC strategy (see below – use PPC to supplement organic visibility) Retargeting (GDN, YouTube, social channels) Local link building (referral traffic is going to be the new DA) Aggregated reporting Citations and NAP consistency
  • ...3 more annotations...
  • City-level keyword tracking does not tell the whole story and may be resulting in a distorted or limited view of data.
  • Once you have a better understanding of the client’s visibility in local and organic, you can create a strategy to utilize PPC to supplement visibility in zips where the client does not have organic reach
  • If they are not in the map pack or the top five in organic, the client will essentially be invisible in local search.
  • jack_fox on 02 Sep 19
     
    "Pricing"
jack_fox

How to Get a Customer to Edit Their Negative Review - Moz - 0 views

moz.com/...customer-edit-negative-review

seo local & mobile marketing

shared by jack_fox on 04 Sep 19 - No Cached
  • 70 percent mentioned poor service/rude service rectified by a second experience in which staff demonstrated caring.64 percent mentioned the owner/manager/staff proactively, directly reached out to the customer with a remedy.32 percent mentioned item replaced or job re-done for free.20 percent mentioned customer decided to give a business a second chance on their own and was better-pleased by a second experience.
  • 57 percent of consumer complaints revolve around customer service and employee behavior
  • Proactive outreach is your negative review repair kit
jack_fox

Video: Local search expert Joy Hawkins shares an unexpected finding from her Google rev... - 1 views

searchengineland.com/google-reviews-research-321028

local & mobile marketing seo

shared by jack_fox on 28 Dec 19 - No Cached
  • Hawkins discovered that, in every single case, the businesses rankings had not been impacted by the loss of reviews
jack_fox

Phil Rozek en Twitter: "@jeffreymagner @Dannanelli Of embedding the map? (1) it shows y... - 0 views

twitter.com/...1291101961178275842

seo local & mobile marketing

shared by jack_fox on 18 Aug 20 - No Cached
  • jack_fox on 18 Aug 20
     
    "(1) it shows your reviews, (2) people are more confident they're driving to the right place, (3) you don't need to update the map if your address changes"
Rob Laporte

Google September Core Update & Product Reviews Update Both Completed On September 26th - 0 views

www.seroundtable.com/d-on-september-26th-34159.html

roi planning seo

shared by Rob Laporte on 14 Nov 22 - No Cached
  • Both updates were fairly large and had big impacts for many many sites. Which one impacted which, despite what Google said, can be hard to pin point.
Rob Laporte

Does the Number of Google Reviews Impact Ranking? [Case Study] - Sterling Sky Inc - 0 views

www.sterlingsky.ca/mber-of-reviews-impact-ranking

local & mobile marketing

shared by Rob Laporte on 25 Jan 23 - No Cached
  • In this case, we concluded that there is a ranking boost, but the boost does not necessarily continue if you keep getting more reviews.
Rob Laporte

Google's March 2022 Product Reviews Update (PRU) - Findings and observations from the a... - 0 views

www.gsqi.com/...ch-2022-product-reviews-update

seo SAW

shared by Rob Laporte on 12 May 22 - No Cached
  • sites should consider providing links to more than one retailer to purchase products
  • against Amazon’s TOS
  • my recommendation is to link to more than one seller, if possible (to future-proof your site), but it’s not a requirement as of now
  • ...1 more annotation...
  • provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review
Rob Laporte

An SEO guide to understanding E-E-A-T - 0 views

searchengineland.com/oogle-e-e-a-t-guide-seo-394191

usability & CRO seo

shared by Rob Laporte on 15 Mar 23 - No Cached
  • Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. 
  • The Stanford Persuasive Technology Lab compiled 10 guidelines for building web credibility based on three-year research with over 4,500 participants. Make it easy to verify the accuracy of the information on your site. Show that there’s a real organization behind your site. Highlight the expertise in your organization and in the content and services you provide. Show that honest and trustworthy people stand behind your site. Make it easy to contact you. Design your site so it looks professional (or is appropriate for your purpose). Make your site easy to use – and useful. Update your site’s content often (at least show it’s been reviewed recently). Use restraint with any promotional content (e.g., ads, offers). Avoid errors of all types, no matter how small they seem. – Stanford Web Credibility Research If the above doesn’t scream, “Be a human, care about your users and your website experience,” I don’t know what does.
  • Experience is especially important in a digital world moving toward generative AI content
  • ...13 more annotations...
  • It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. 
  • Besides, expertise will build confidence with the human reading your content, so I would still consider adding: The author’s name. A descriptive bio containing: Their relevant qualifications. Links to their social media profiles. A Person schema with relevant properties for certifications or professions.
  • Authority can be demonstrated in three core ways:  Establishing a strong content architecture covering all aspects of a particular topic. Earning backlinks from other authoritative sites. Building a digital profile or personal brand as an expert in a particular topic.
  • Once again, the idea of publishing content that is truly helpful supports Standford’s web credibility guidelines: Make it easy to contact you. Make it easy to verify the accuracy of the information on your site. Design your site so it looks professional (or is appropriate for your purpose). Make your site easy to use – and useful. Update your site’s content often (at least show it’s been reviewed recently). Use restraint with any promotional content (e.g., ads, offers). Avoid errors of all types, no matter how small they seem.
  • Although they carry less weight than they used to, backlinks are still an indicator of an authoritative site.
  • Consider page experience
  • Show your humans with an About us or Team page
  • Link to authoritative sources
  • Build topical clusters
  • Use internal links
  • Include different content types
  • Engage experts
  • Encourage reviews
Rob Laporte

How to Get Bard to Show Your Local Business: Advice from the Source - Moz - 0 views

moz.com/...local-business-on-bard

seo local & mobile marketing

shared by Rob Laporte on 19 Apr 23 - No Cached
  • How much is Bard like Google search in a local use case?Would I be able to get any tips for local business inclusion in Bard?Do local SEOs need to change tactics to adjust for Bard
  • With only 3 of the restaurants appearing on both lists and all the others being different, Bard’s recommendations are only a 50% match for Google’s local finder results. Moreover, the ranking order of the individual entities is a 0% match. Look at La Carreta at the bottom of Bard’s recommendations, but the top of Google’s local rankings, for example.
  • I found Bard’s advice to be extremely interesting and worthy of sharing because it matches, almost point for point, the tips you’ll get from a good local SEO consultant: get listed in Google’s local environment, get positive reviews, invest in community involvement, offer a unique product, provide great customer service, and don’t expect instant results. Encouraged by Bard’s initial tips for performing within its ecosystem, I decided to shake the bottle to see if any Google local ranking secret sauce would come out:
  • ...2 more annotations...
  • A mini competitive audit of Bard vs Google’s favorite tacos
  • As for seeking Bardic inclusion, my first impression is that you’ll still be doing the same tasks: making your GBP as fully-filled out as possible, earning good reviews via good customer service, growing and optimizing your website on the basis of consumer research. You’ll notice that Bard’s recommendations for getting mentioned in its lists of favorites didn’t contain a single surprise or novel notion for how to create visibility for local businesses. In other words, I see nothing game-changing here, but I do see a ton of room for your own research if your business isn’t included and wants to be
Rob Laporte

Google April 2023 Reviews Update : What We See So Far - 0 views

www.seroundtable.com/-reviews-update-see-35231.html

seo

shared by Rob Laporte on 19 Apr 23 - No Cached
  • Google April 2023 Reviews Update - What We're Seeing...
  • not seeing massive widespread impacts like you would see from a core update.
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