How Google SGE will impact your traffic - and 3 SGE recovery case studies - 0 views
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t’s possible to estimate how much traffic you’ll lose or gain from Google SGE. We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet.
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In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. There is large variance inside our sample, with some websites gaining as much as 219% in traffic while others are losing as much as 95%. See the results of the study.
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t’s possible to optimize pages to appear in SGE snapshot carousels
Google announces the September 2022 Core Update - 0 views
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“Although the Helpful Content Update did not impact most sites, it could be the case with the Google Core Update that is currently rolling out. If you have other quality issues as well as unhelpful content, the combination may be enough to cause a loss of traffic.”
ChatGPT: What Is It & How Can You Use It? - 0 views
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Having tested ChatGPT, I have to agree that the fear of search being replaced with a chatbot is not unfounded
SEO is math - 0 views
v2 Search Console Explorer Studio (Google Data Studio) - Hannah Rampton - 0 views
Search Console Explorer Sheet [Google Sheet] - Hannah Rampton - 0 views
Tools I've Built - HanR - 0 views
Google's Helpful Content Update: Predictions & Hypotheses | Seer Interactive - 0 views
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Understand the questions in People Also Ask boxes. Notice how Google talks about having to search after a search to find answers? How else will you know what searchers ask for next?
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Use trends, PAA clues, and news to drive your questions and ask them what they think.
Cloud Natural Language | Google Cloud - 0 views
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