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Rob Laporte

Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search ... - 0 views

searchengineland.com/n-local-search-rankings-113078

seo local & mobile marketing

shared by Rob Laporte on 28 Feb 12 - No Cached
  • Rob Laporte on 28 Feb 12
     
    announcing 40 search updates
jack_fox

85% of consumers disregard local reviews more than 3 months old - Search Engine Land - 0 views

searchengineland.com/-more-than-3-months-old-309192

seo usability & CRO

shared by jack_fox on 17 Dec 18 - No Cached
  • Users read an average of 10 reviews for a given business but want to see roughly 40 reviews to trust the accuracy of the star rating
  • When evaluating a local business, in this order, users look at star ratings, then review quality, recency and length of reviews
  • Google is now the dominant reviews platform
Rob Laporte

How to appear in local services listings in Google Assistant and Google Home - Search E... - 0 views

searchengineland.com/sistant-and-google-home-315389

local & mobile marketing

shared by Rob Laporte on 16 Apr 19 - No Cached
  • Rob Laporte on 16 Apr 19
     
    "this form"
jack_fox

Tell Google about localized versions of your page - Search Console Help - 0 views

support.google.com/...189077

seo local & mobile marketing

shared by jack_fox on 26 Jan 16 - No Cached
  • Localized versions of a page are only considered duplicates if the main content of the page remains untranslated.
jack_fox

Managing multi-regional and multilingual sites - Search Console Help - 0 views

support.google.com/...182192

seo local & mobile marketing

shared by jack_fox on 11 Jul 19 - No Cached
  • We don’t use any code-level language information such as lang attributes, or the URL. You can help Google determine the language correctly by using a single language for content and navigation on each page, and by avoiding side-by-side translations.
  • Translating only the boilerplate text of your pages while keeping the bulk of your content in a single language (as often happens on pages featuring user-generated content) can create a bad user experience if the same content appears multiple times in search results with various boilerplate languages.
  • You can target your website or parts of it to users in a single specific country speaking a specific language. This can improve your page rankings in the target country, but at the expense of results in other locales/languages.
  • ...1 more annotation...
  • Site level: If your site has a generic top-level domain (for example, .com, .org, or .eu), specify your site's target locale using the International Targeting report. Don’t use this tool if your site targets more than a single country.
jack_fox

How to Create a Knowledge Panel for Your Organization - Go Fish Digital - 0 views

gofishdigital.com/create-google-knowledge-panel

seo local & mobile marketing

shared by jack_fox on 01 Aug 19 - No Cached
  • Sometimes, Google will display a brand KP or a local KP depending on what was searched.
  • keep in mind that it’s unlikely that you’ll be able to replace your local KPs with brand KPs for all searches.
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