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Certain categories of businesses will have the option to add a link to a menu.  If you’re lucky enough to be in one of these categories, I highly recommend adding this link, as it gives Google an additional set of keywords that your business for which should be considered relevant.

website has seen no ill effects by doing it. In fact, I’m seeing a lift in traffic to the site, as well as better search engine rankings overall

If Google knows and understand my business location (the location of my business), then there’s a chance that I would (or my site would) only show up for keywords when users near me searched for a keyword.

Ticketstub.com removed their GMB listing and traffic eventually came back because they no longer was seen as a “local business”.

GMB Listings Convert Very Well Along with a high click through rate, Google My Business listings have a very high conversion rate.  I have seen conversion rates as high as 16.40%, but on average,  somewhere around the 6% range is more common. This shows that Google My Business listings are extremely valuable if you are showing up in the local pack from both a click through but as well as a conversion standpoint.  If you are a company who worries about leads and have a focus on converting site traffic, Google My Business is one of the best avenues for local lead generation.

If you have multiple locations for the same business, Google will often show the one with the highest relevance and filter others.

In some cases, the filter causes listings to be completely removed from the Local Finder results unless you zoom in

if your listing is too similar (based on criteria above) to a listing that outranks you, it will cause your listing to rank much lower because Google is trying to “diversify” the search results. 

adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking.

this optimization has a much more drastic positive impact on organic ranking and traffic for “near me” terms than it does for local ranking and traffic from the 3-pack.

Posting about a single topic looks much better than having a long post that lists all your services.

we have not found that the content used in the Google Post has any impact on ranking, (for example: posting about “dog bites” doesn’t make you rank higher for “dog bite lawyer) so I would suggest focusing your posts on keywords you’re already ranking for that could use a boost in click-through-rate.

Hawkins discovered that, in every single case, the businesses rankings had not been impacted by the loss of reviews

Small ranking changes consistently happen when your re-run ranking reports in competitive industries.

like many of the Google My Business features, we found that the services menu has no impact on ranking.  Wondering which fields do have an impact?  See our articles on categories, the business name, reviews, & the website field.

That’s until Google started serving search results based on the searcher’s location, regardless of the domain’s TLD extension at the end of 2017.

1. Add a ‘&near=cityname’ Parameter to Your Google URL

2. Use the Google Ads Preview Tool