Why SEOs should care about brand - 0 views
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if brand interest goes up organic will probably get credit for more conversions, and we will look good. If it goes down we will look bad. If we’re not paying attention, if we’re not involved in brand activity, these changes will be out of our control and we’ll be blind to the causes.
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There are also some stories filtering through the SEO industry, by way of pub chats, DMs and private groups, of people influencing rankings by driving up specific branded searches. The theory could be summed up with this example;Google already knows lego.com is a good result for the search “Lego toys”Google’s algorithms start to relate the concept “Lego” closely to the concept “toys”Because the concepts are closely related Google starts to believe that lego.com is also a good result for the broader “toys” search.
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We have a couple of ways to track overall brand performance, you can use these to help benchmark efforts over time.Direct traffic to the homepage
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