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Why SEOs should care about brand - 0 views

searchengineland.com/should-care-about-brand-338475 seo
shared by jack_fox on 03 Aug 20 - No Cached
  • if brand interest goes up organic will probably get credit for more conversions, and we will look good. If it goes down we will look bad. If we’re not paying attention, if we’re not involved in brand activity, these changes will be out of our control and we’ll be blind to the causes.
  • There are also some stories filtering through the SEO industry, by way of pub chats, DMs and private groups, of people influencing rankings by driving up specific branded searches. The theory could be summed up with this example;Google already knows lego.com is a good result for the search “Lego toys”Google’s algorithms start to relate the concept “Lego” closely to the concept “toys”Because the concepts are closely related Google starts to believe that lego.com is also a good result for the broader “toys” search.
  • We have a couple of ways to track overall brand performance, you can use these to help benchmark efforts over time.Direct traffic to the homepage
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  • SERP ownership trackers: are increasingly common. For instance Visably (I have no affiliation but do have a free account, which you could get too) and SERP Sketch (I’ve heard of it but not used it). Rather than just telling you if you’re ranking for a specific keyword, they’ll show you if any of the pages in the top ten results mention your brand. That’s the kind of information you can use to select outreach targets.
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Importance of "Entity-oriented Search" Understanding for SEO: Beyond Strings - Inlinks - 0 views

inlinks.net/...tanding-for-seo-beyond-strings seo
shared by jack_fox on 07 Sep 21 - No Cached
  • To improve the topical Authority, a source should cover all the related details to a topic with a certain context, query, and intent template by satisfying the related and possible search intents. To improve the topical authority, the “keyword gap” is not as important as the “information gap”.
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Make Every feature Binary: A 135B parameter sparse neural network for massively improve... - 0 views

www.microsoft.com/...vely-improved-search-relevance seo
shared by jack_fox on 11 Aug 21 - No Cached
  • Because MEB understands content better, publishers and webmasters get more traffic to their properties, and they can focus on satisfying their customers instead of spending time finding the right keyword that will help them rank higher.
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17 Advanced SEO Techniques for 2021 - 0 views

backlinko.com/advanced-seo seo
shared by jack_fox on 29 Jul 21 - No Cached
  • These entries are all optimized around a single keyword (usually a long tail). And they’re NOT written like normal blog posts. Instead, each entry is more like a Wikipedia article.
  • a recent SEO experiment discovered that “duplicate images” (like stock photos) can hurt your page’s rankings.
  • Content Features are things like: Calculators Comparison charts Feature breakdowns Pros and cons lists Summaries Quote boxes
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  • Google’s own Quality Rater Guidelines state that Supplementary Content is “important”.
  • people are much more likely to edit a brand new post. So the faster you send your email, the more likely you’ll get a link.
  • Google Discover SEO: Content freshness (you get most of your Discover traffic the day a post goes live) Original, high-quality images, charts and graphs Engagement on Twitter (which Google indexes) High level of traffic to a single page Content about popular topics (Discover content suggestions are based largely on that user’s browsing history)
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How to Detect (and Deflect) Negative SEO Attacks - 0 views

ahrefs.com/negative-seo seo
shared by jack_fox on 10 Nov 21 - No Cached
  • John Mueller, Search Advocate at Google, basically calls negative SEO a meme these days
  • Gary Illyes, another Google’s representative, has made similar statements: [I’ve] looked at hundreds of supposed cases of negative SEO, but none have actually been the real reason a website was hurt
  • here’s what we think:Negative SEO can still work, but it’s much less of a problem than it used to be.
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  • The volume approach: Blasting thousands upon thousands of low-quality links at your site.The over-optimized anchor text approach: Pointing lots of links with exact-match anchor text at a ranking page to give it an unnatural anchor text ratio.
  • Links from 0–30 DR domains will always be more prevalent. Some of them are spammy. It’s normal and nothing to worry about.
  • If you see an abnormally high percentage of keyword-rich anchors, it could be a sign of bad link-building practices or, indeed, a sneaky link-based negative SEO attack.
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Google MUM update: What can SEOs expect in the future? - 0 views

searchengineland.com/e-mum-update-seo-future-383551 seo
shared by Rob Laporte on 20 Apr 22 - No Cached
  • Technical tasks such as marking up with structured data will become more and more obsolete since Google needs less and less structured information for understanding via natural language processing.
  • The content and links remain the most important influencing factors. Links are joined by other important factors that underpin authority. Co-occurrences in search queries and content (text, video, audio and images) are important trust and authority signals
  • content marketing along the customer journey
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  • Content must be user-centric and anticipate needs and questions along the customer journey, just like Google does with MUM
  • For SEOs, this means that in the future, when designing the content of audios and videos, they will be able to pay attention to a semantically meaningful design similar to that of text, by using keyword research or TF-IDF analyses
  • Semantic databases like the Knowledge Graph will also benefit from the additional sources of actionable information about entities for data mining
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How Google SGE will impact your traffic - and 3 SGE recovery case studies - 0 views

searchengineland.com/e-recovery-case-studies-431430 roi planning sem tools SEM Industry seo
shared by Rob Laporte on 06 Sep 23 - No Cached
  • t’s possible to estimate how much traffic you’ll lose or gain from Google SGE. We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet.
  • In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. There is large variance inside our sample, with some websites gaining as much as 219% in traffic while others are losing as much as 95%. See the results of the study.
  • t’s possible to optimize pages to appear in SGE snapshot carousels
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Has AI changed SEO for better or worse? - 0 views

searchengineland.com/hanged-seo-better-worse-395240 seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • One of the most significant impacts of AI on SEO is personalized search results.
  • AI algorithms can understand natural language queries and provide accurate results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech.
  • AI-powered predictive analytics can help businesses identify trends and predict future outcomes
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  • One of the most significant issues is the potential loss of control over search rankings and referral traffic.
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10 AI Predictions For 2023 - 0 views

www.forbes.com/...10-ai-predictions-for-2023 SEM Industry
shared by Rob Laporte on 05 Mar 23 - No Cached
  • 5) Search will change more in 2023 than it has since Google went mainstream in the early 2000s.
  • You.com, Character.AI, Metaphor and Perplexity are among the wave of promising young startups looking to take on Google and reinvent consumer search with LLMs and conversational interfaces.
  • Enterprise search—the way that organizations search and retrieve private internal data—is likewise on the cusp of a new golden age. Thanks to large-scale vectorization, LLMs enable true semantic search for the first time: the ability to index and access information based on underlying concepts and context rather than simple keywords. This will make enterprise search vastly more powerful and productive.
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Does HTML structure matter for SEO? - 0 views

searchengineland.com/ml-structure-matter-seo-437131 seo
shared by jack_fox on 06 Feb 24 - No Cached
  • jack_fox on 06 Feb 24
     
    "When Illyes was talking about HTML structure, he was likely referring to some of the things SEOs like to obsess about: The number of H1 tags on a page. The order of H tags. Whether something is a or a tag. The use of tables versus CSS for styling. How high up in the source code text appears. " "With the introduction of HTML5 and various elements, it's completely normal (and, in some accessibility cases, required) to have multiple H1 tags on a page. This isn't something that will affect your SEO efforts. (Unless you're keyword stuffing and marking up everything as an H1, which may trip some spam flags.)"
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