Online publishers may be most interested in the AdSense integration tools coming to Google Analytics. After linking an AdSense and Analytics account, you’ll be able to see AdSense data including:
total revenue, impressions, clicks, and click-through ratio
revenue per day, per hour, etc.
revenue per page (what pages are most profitable)
revenue per referral (what other sites bring you profitable traffic)
Here are a couple screenshots from Google’s videos on the new features (see below for link):
During our call this morning, we asked why AdSense itself doesn’t also offer this data without requiring the need for also using Google Analytics to get it. We’re waiting for a reply from Google’s AdSense team and will let you know what we learn. Update: A Google spokesperson says, “We can’t comment on any future AdSense developments or features.”
Motion Charts is a visualization tool lets you see and interact with analytics data in five dimensions, a capability made possible by Google’s purchase of Gapminder’s Trendalyzer software in March, 2007.
The Google Analytics API, which is currently in private beta, will open up analytics data for developers to export and use however they want. Advanced segmentation allows users to dig deeper into subsets of traffic, such as “visits with conversions,” or create their own segment types. Custom reporting lets users create their own comparisons of metrics.
Google has created a series of videos showing how some of these new tools work.
Crosby says the new features will be rolled out in coming weeks to Google Analytics users, who may see some new features earlier than others. The AdSense integration, he warns, may take longer to roll out than the other new tools.
More discussion at Techmeme.
Oct 8, 2008 at 5:55pm Eastern by Matt McGee Yahoo Launches Web Analytics Yahoo has announced that they'll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo's Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers. The next "big deployment," Kavathekar says, will be for Yahoo's 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009. Yahoo's analytics service is a result of the company's purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo's Dennis Mortensen announced the company's plans to make Yahoo Web Analytics free. In its FAQ about the new analytics service, Yahoo suggests three reasons why its product is better than the competition: 1. Real-time Data: "While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection." 2. Raw Data: "While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form." 3. Ease-of-Use and Flexibility Yahoo offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page. Update: Yahoo's Dennis Mortensen explains more and shares screenshots in a new post on VisualRevenue.
