Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year.
Group items tagged
Use of AI for SEO and content to grow 5x this year - 0 views
-
-
Google has warned against using AI-generated content for years – although that guideline has softened in 2023. Now, Google cares less whether a human or AI writes your content, as long as your content is helpful to people and not created to manipulate the search results.
-
For every $1 put into SEO today, organizations can find compounded benefits over time, resulting in greater ROI, Yu said.
AI-Generated Content is the New Floor - SparkToro - 0 views
-
Creating things other humans who use ChatGPT prompts can’t (or won’t) create is the only path forward. In my experience, the three biggest advantages human creators have over AIs (for now) are: Emotion – ChatGPT can’t be vulnerable. It isn’t scared. It feels no empathy, nor can it convey true regret. It isn’t humble or prideful, distraught or loving. When you prompt it to communicate using these emotions (e.g. “Say that again, but more empathetically?”), the results feel inauthentic. Spicy autocomplete almost never elicits the emotional weight that good, human writers can. Novelty – If an idea, a bit of data, a data source, an amalgamation of information, or an event didn’t exist before 2021, ChatGPT isn’t going to produce content about it. Technically, it can create new works, but these will always be derivative. If you ask ChatGPT what to write about to please an audience of X, it can only tell you what they might have cared about in the past. Creative Insight – After reading the output of a LLM AI, you will almost never hear someone exclaim “Oh my god… that’s a great point!” or “Whoa… I’ve never thought of it that way.” Nor will you see the AIs get artistic or inspirationally motive with their replies. “Oooo… I just thought of a great way to visualize that,” or “I bet we could make a really cool video game based on that premise,” aren’t responses the machines can compete with (yet).
2012 SEO Industry Survey | SEOmoz - 0 views
IM Broadcast: "YouTube For Internet Marketers" - 0 views
-
Oct 23, 2008 at 8:41am Eastern by Barry Schwartz IM Broadcast: “YouTube For Internet Marketers” Our friends, Loren Baker, David Snyder & Jordan Kasteler have launched a new video site named IM Broadcast. IM Broadcast, as Loren describes it, is “YouTube for Internet Marketers.” In short, it is a video sharing site focused around the Internet Marketing industry. The focus is not just to upload videos on Internet marketing topics, but to also create a social networking site around those videos. Why not for our industry? We already have dozens and dozens of discussion forums, we have our own Sphinn site and we have WebmasterRadio.FM as our radio site. IM Broadcast will be live streaming portions of the first Scary SEO conference, as a way to kick things off for the site.
SEO industry 'a minefield of dodgy practitioners': Australian official seeks action - S... - 0 views
-
"complaint center"
Which Industries Are Beating Pre-COVID Avg. Traffic? [COVID-19 Data] - 0 views
-
"Non-Essential Home Retail up +6% week-over-week, +8% over last month, +77% against pre-COVID average. "
Educational Requirements for Search Marketers - ClickZ - 0 views
-
Conclusion We've hired people with no, a little, or a lot of industry experience, and none of those experience levels have a positive correlation to long-term success. Instead, a few traits common among people I really trust are intellectual curiosity, excellent communication skills, a broad (and not always college-based) education, and a cautious obsession with the unknown lurking beyond the horizon.
Local Search Tools For the SMB and Professional | Understanding Google Maps & Local Search - 0 views
-
Local Search Tools For the SMB and Professional Category: Local Search - Mike - 6:00 am I have been using two "new" local search tools of late and have been impressed with both of them. The Local Search Toolkit from seOverflow has recently been released from beta and upgraded to work with the many changes that occurred recently in Google Places. The tool provides competitive information for a range of information for the top 7 listings in a given geo search. It will provide both URLs and totals for each of the following: Site Title Tag, Categories, Citations, Reviews , Number of Photos, Number of Videos, whether the listing is Owner Verified and the listings Distance to City Center. It's free and provides a wealth of information. It's useful for determining which reviews sites are most prevalent in which industries and which citations sources are the most prominent. Another tool that I often use is the Whitespark Local Citation Finder. The free version has been around for a while and is also useful in finding citations for either keyword phrases, your own site or those of a competitor. They just released the Local Citation Finder Pro version. The Pro Version is $20/mo and normally I do not write about products that charge a fee but it has a new feature that I am finding incredibly useful (they provided me with a free subscription). Local Citations Pro now offers the ability compare the specific citations between any number of searches and or business listings. So for example you can examine your business listing and the citations for the listing that is tops in your category and against the citations for a series of search pharse. The information is offered up both visually and via a spread sheet file: Pro users also get these other features: Compare Citations Easily determine which citations your competitors have that you're missing. Sort by Value Sort your results by SEOmoz Domain Authority and Majestic SEO ACRank. Get Results in Minutes
Search Engine Statistics 2022: Market Share and Revenue | SerpWatch - 0 views
-
Google has 92.04% of the global market share. Bing accounts for 6.79% of the market share on desktop devices worldwide.
-
Globally, search traffic accounts for 29% of the web traffic.
-
In September 2021, Google’s desktop market share was 86.64%.
- ...7 more annotations...
What Is Artificial Intelligence And How It Will Impact Marketers - 0 views
-
AI can create ads at scale and optimize ad creatives in mere moments. It can run A/B tests with hundreds of different words, all while writing actual ad copy and making adjustments based on data. The future for digital advertising is a lot less manual.
-
As an example, I wanted to see what the Google Sheet could do, so I decided to list a few keywords that are relevant to the marketing industry. Let’s say Foundation wanted to create definition content on topics like content marketing, editorial calendar, and digital marketing for a marketing blog. I simply add these keywords to the Google Sheet that Arielle Phoenix developed. And using an API connected to ChatGPT, it delivers the title, meta description, intro, outline and more: This was all developed in the matter of seconds.
-
"AI Google Sheets tool"
Digital, Internet Marketing - How Much Do We Invest to Stay Competitive? | B2B Internet... - 0 views
How Much Should You Spend on SEO Services? - Search Engine Watch (#SEW) - 0 views
-
How Much Should You Spend on SEO Services?
Seven Mobile SEO Myths Exposed - 0 views
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition - Search Eng... - 0 views
‹ Previous
21 - 40 of 212
Next ›
Last »
Showing 20▼ items per page