5) Search will change more in 2023 than it has since Google went mainstream in the early 2000s.
10 AI Predictions For 2023 - 0 views
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You.com, Character.AI, Metaphor and Perplexity are among the wave of promising young startups looking to take on Google and reinvent consumer search with LLMs and conversational interfaces.
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Enterprise search—the way that organizations search and retrieve private internal data—is likewise on the cusp of a new golden age. Thanks to large-scale vectorization, LLMs enable true semantic search for the first time: the ability to index and access information based on underlying concepts and context rather than simple keywords. This will make enterprise search vastly more powerful and productive.
Secrets of marketing agency success - 0 views
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Respondents expect hiring and client retention to be more difficult in 2022 than in 2021, but the biggest emergent challenge will be client acquisition. 82% of respondents said this will be more challenging in 2022 than in 2021.
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Over the next five years, 98% of respondents believe clients will want to see agencies offer more comprehensive services; 85% said clients will want to see more diverse clientele, and 82% said clients will want to see more specialization.
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86% of respondents said reporting is an essential part of client services, with agencies spending an average of 56 hours per week on reporting.
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How to make better SEO reports for the C-suite - 0 views
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This is perhaps the most crucial element when sending an SEO report to your CMO. Reports that fail to emphasize SEO’s influence on revenue can make the C-suite think the channel is unproductive.
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Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI.
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Corporate fluff: Circle back, touch base, agile working, low-hanging fruit, caveats, bandwidth, cascade to the wider business, take things on board, utilize all the tools in the box, results-driven, reinvent the wheel, etc.
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The rise of the position-less marketer - 0 views
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AI-Based marketers: These AI-based marketers are position-less marketers. They embody adaptability, innovation, analytics and creativity. They readily embrace AI, leverage data-driven insights and welcome change to remain at the forefront of marketing evolution. Rules-based marketers (legacy): Representing traditionalism, these marketers adhere strictly to established rules, past practices and control-focused approaches. They are hesitant to adopt AI, preferring the comfort of familiar methods and routines.
How to build a $10 million SEO agency - 0 views
How to Optimize Your Brand for ChatGPT - Single Grain - 0 views
Ivan Ostojic: Looking forward with AI - 0 views
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'There will be some disillusionment for people who thought this is a panacea, where you don't need any data structure because this is an intelligent technology. There is a lot of marketing hype that is creating that perception. But when you see what serious enterprises are doing, they never went big on implementing this technology because they were worried about the hallucinations and so forth. We are seeing very cautious adoption, where people are mainly trying to do use cases that are more internal - like knowledge summaries, quick ways for employees to find answers. Most of them are cautious about exposing this technology to customers because of the cases that came into the press like the Air Canada case.'
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