Skip to main content

Home/ DISC Inc/ Group items tagged sem industry

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Rob Laporte

Report: Microsoft Bing's ChatGPT feature to be faster and richer with GPT-4 - 0 views

searchengineland.com/r-and-richer-with-gpt-4-392565

SEM Industry seo roi planning

shared by Rob Laporte on 22 Feb 23 - No Cached
  • Rob Laporte on 22 Feb 23
     
    "tools to detect AI generated content"
Rob Laporte

10 AI Predictions For 2023 - 0 views

www.forbes.com/...10-ai-predictions-for-2023

SEM Industry

shared by Rob Laporte on 05 Mar 23 - No Cached
  • 5) Search will change more in 2023 than it has since Google went mainstream in the early 2000s.
  • You.com, Character.AI, Metaphor and Perplexity are among the wave of promising young startups looking to take on Google and reinvent consumer search with LLMs and conversational interfaces.
  • Enterprise search—the way that organizations search and retrieve private internal data—is likewise on the cusp of a new golden age. Thanks to large-scale vectorization, LLMs enable true semantic search for the first time: the ability to index and access information based on underlying concepts and context rather than simple keywords. This will make enterprise search vastly more powerful and productive.
jack_fox

Secrets of marketing agency success - 0 views

searchengineland.com/arketing-agency-success-379580

SEM Industry

shared by jack_fox on 09 Feb 22 - No Cached
  • Respondents expect hiring and client retention to be more difficult in 2022 than in 2021, but the biggest emergent challenge will be client acquisition. 82% of respondents said this will be more challenging in 2022 than in 2021. 
  • Over the next five years, 98% of respondents believe clients will want to see agencies offer more comprehensive services; 85% said clients will want to see more diverse clientele, and 82% said clients will want to see more specialization. 
  • 86% of respondents said reporting is an essential part of client services, with agencies spending an average of 56 hours per week on reporting. 
  • ...1 more annotation...
  • 89% said less time will be spent on reporting. 
Rob Laporte

How to make better SEO reports for the C-suite - 0 views

searchengineland.com/seo-reports-for-c-suite-393922

roi planning SEM Industry

shared by Rob Laporte on 08 Mar 23 - No Cached
  • This is perhaps the most crucial element when sending an SEO report to your CMO. Reports that fail to emphasize SEO’s influence on revenue can make the C-suite think the channel is unproductive.
  • Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI.
  • Corporate fluff: Circle back, touch base, agile working, low-hanging fruit, caveats, bandwidth, cascade to the wider business, take things on board, utilize all the tools in the box, results-driven, reinvent the wheel, etc.
  • ...5 more annotations...
  • Focus on creating a documented strategy closely aligned with the overall business strategy.
  • Relationships and training
  • "...[L]ack of 'what to do next'"' actions (with a why)
  • and the losses
  • Why it matters.
jack_fox

The rise of the position-less marketer - 0 views

searchengineland.com/-position-less-marketer-438404

SEM Industry ai

shared by jack_fox on 21 Mar 24 - No Cached
  • jack_fox on 21 Mar 24
     
    AI-Based marketers: These AI-based marketers are position-less marketers. They embody adaptability, innovation, analytics and creativity. They readily embrace AI, leverage data-driven insights and welcome change to remain at the forefront of marketing evolution. Rules-based marketers (legacy): Representing traditionalism, these marketers adhere strictly to established rules, past practices and control-focused approaches. They are hesitant to adopt AI, preferring the comfort of familiar methods and routines.
« First ‹ Previous 201 - 212 of 212
Showing 20▼ items per page