Looking out and Looking In: Ethnographic Evaluation as a Two-Way Mirror - 1 views
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Erin Zysett on 12 May 14This is an interesting case study on how ethnographic methods are being used by arts and cultural groups to help make their case to funders. "There is growing pressure to provide concrete evidence of impact to funders and institutional and civic leaders. And yet, numbers and metrics rarely capture the complex individual transformation and collective social change at the heart of many impactful community-based arts and humanities-based endeavors. Stories and qualitative data more readily meet the challenge but are often viewed as "soft" evidence. How can we reap the valuable content- and context-rich learning that qualitative approaches to assessment afford, while enhancing the credibility of qualitative evidence toward more effective case making?"