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Bri Zabriskie

We Are Visible - SIGN UP SPEAK OUT BE SEEN - helping you connect to the social world - 0 views

wearevisible.com/why-social-media.html

social media web2.0 homelessness

shared by Bri Zabriskie on 26 Sep 10 - No Cached
  • Bri Zabriskie on 26 Sep 10
     
    This site is a diving board for people who are homeless to begin using social media. It advocates the use of social media to give these people a voice in a community that is more apt to ignore them. People don't often listen to people who "look" homeless, but because with social media they can blog/tweet/status update from their hearts and be judged only on the basis of what they say without being preempted by something else, people listen. 
Brandon McCloskey

BBC News - Why companies watch your every Facebook, YouTube, Twitter move - 0 views

www.bbc.co.uk/...business-11450923

socialmedia business digiciv

shared by Brandon McCloskey on 08 Nov 10 - No Cached
  • These days one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price.
  • It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?
  • At the most basic, these tools measure the volume of social media chatter. Researchers at Hewlett Packard showed that they can accurately predict a Hollywood movie's box office takings by counting how often it is mentioned on Twitter before it opens.
  • ...13 more annotations...
  • One European clothing company, popular with inner city youth in the United States, admits privately that its social media team is baffled by its customers' ever changing slang, and even the online Urban Dictionary provides little help.
  • Social media is quickly becoming a customer relationship management system, as companies have "for the first time access to people's minds in real-time," says Jorn Lyseggen. The tools on offer provide companies with dashboards that show trends, hot topics, the reach of brands, customer mood and how competitors are doing.
  • Social media may be all the buzz, but in reality "only a few firms get it [and use it], it's of peripheral interest for most", says Tom Austin at technology consultancy Gartner. Few realise that using social media has become much more than customer service and reputation management.
  • many social media tools are poorly integrated into the corporate workflow
  • But there are dangers. Financial Times columnist Lucy Kellaway warns that the obsession with social networking can make management lose focus.
  • To survive the world of social media, companies have to throw away their old marketing playbook.
  • "don't push... and don't pretend you are hip"
  • "Once companies have worked out that they should do something with social media, they usually don't know how to do it,"
  • "If you want to influence the people who influence your customers, that's a very powerful game, but it's also very dangerous if you get it wrong."
  • it's not about how many friends or followers somebody has, but whether they make an impact.
  • When Virgin America recently launched new routes from California to Toronto, it used Klout to identify a small group of social media "influencers" and gave them free flights. This generated thousands of tweets, triggered press coverage and delivered more immediate impact than traditional advertising.
  • "Consumers are spending their attention on social media," he says, but firms don't know how to repay them properly. "There's no manual for that yet."
  • Social media are dynamic, and today's Twitter may be tomorrow's forgotten website. "Don't assume that what works today will work tomorrow," says Tom Austin at Gartner. "Your model has to be continually adapted."
anonymous

Twitter, Facebook, and social activism : The New Yorker - 2 views

www.newyorker.com/...101004fa_fact_gladwell

activism socialmedia

shared by anonymous on 03 Feb 12 - No Cached
Gideon Burton liked it
    • anonymous
      anonymous on 03 Feb 12
       
      Do you agree with this?
  • This is in many ways a wonderful thing. There is strength in weak ties, as the sociologist Mark Granovetter has observed. Our acquaintances—not our friends—are our greatest source of new ideas and information. The Internet lets us exploit the power of these kinds of distant connections with marvellous efficiency. It’s terrific at the diffusion of innovation, interdisciplinary collaboration, seamlessly matching up buyers and sellers, and the logistical functions of the dating world. But weak ties seldom lead to high-risk activism.
  • The evangelists of social media don’t understand this distinction; they seem to believe that a Facebook friend is the same as a real friend and that signing up for a donor registry in Silicon Valley today is activism in the same sense as sitting at a segregated lunch counter in Greensboro in 1960.
  • ...7 more annotations...
  • Boycotts and sit-ins and nonviolent confrontations—which were the weapons of choice for the civil-rights movement—are high-risk strategies. They leave little room for conflict and error. The moment even one protester deviates from the script and responds to provocation, the moral legitimacy of the entire protest is compromised.
    • anonymous
      anonymous on 03 Feb 12
       
      But it was just a phone.
  • A networked, weak-tie world is good at things like helping Wall Streeters get phones back from teen-age girls.
  • These events in the early sixties became a civil-rights war that engulfed the South for the rest of the decade—and it happened without e-mail, texting, Facebook, or Twitter.
  • The cadre of prominent bloggers, like Andrew Sullivan, who championed the role of social media in Iran, Esfandiari continued, misunderstood the situation. “Western journalists who couldn’t reach—or didn’t bother reaching?—people on the ground in Iran simply scrolled through the English-language tweets post with tag #iranelection,” she wrote. “Through it all, no one seemed to wonder why people trying to coordinate protests in Iran would be writing in any language other than Farsi.”
  • “It is time to get Twitter’s role in the events in Iran right,” Golnaz Esfandiari wrote, this past summer, in Foreign Policy. “Simply put: There was no Twitter Revolution inside Iran.”
  • What mattered more was an applicant’s degree of personal connection to the civil-rights movement.
Gideon Burton

Video Games as Art (with tweet) · pcbills · Storify - 0 views

storify.com/...video-games-as-art

video games art born digital genre storify

shared by Gideon Burton on 02 Dec 13 - No Cached
  • Gideon Burton on 02 Dec 13
     
    In addition to discussing an important topic in digital culture, Paul Bills exemplifies here a new format for the academic essay: Storify used to curate content to make and to frame claims about a topic.
Gideon Burton

"Why the Revolution Will Not Be Tweeted" Twitter, Facebook, and social activism : The N... - 0 views

www.newyorker.com/...101004fa_fact_gladwell

malcolm gladwell networks contrarian twitter

shared by Gideon Burton on 06 Oct 10 - No Cached
  • Gideon Burton on 06 Oct 10
     
    Two of my colleagues recommended this contrarian view of social networks from the famed Malcolm Gladwell
Madeline Rupard

I Tweet, Therefore I Am - 0 views

www.nytimes.com/...01wwln-lede-t.html

digiciv twitter society internet web

shared by Madeline Rupard on 12 Oct 10 - No Cached
  • Madeline Rupard on 12 Oct 10
     
    Interesting idea about how the internet may be forming our character. Maybe not the best thing.
anonymous

#IAmSpartacus - 1 views

newsfeed.time.com/...d-man-convicted-for-joke-tweet

spartacus

shared by anonymous on 15 Nov 10 - No Cached
  • anonymous on 15 Nov 10
     
    A great example of civil disobedience on twitter
Brandon McCloskey

Top judge says internet 'could kill jury system' - 0 views

www.bbc.co.uk/uk-11796648

government

shared by Brandon McCloskey on 21 Nov 10 - No Cached
  • The jury system may not survive if it is undermined by social networking sites
  • "We cannot stop people tweeting, but if jurors look at such material, the risks to the fairness of the trial will be very serious, and ultimately the openness of the trial process on which we all rely, would be damaged."
  • Brandon McCloskey on 21 Nov 10
     
    Interesting effects of social media
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