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Brandon McCloskey

Crowdsourcing: Turning customers into creative directors - 1 views

  • "What we think is good for the consumer doesn't matter - it's what the consumer thinks is good that matters."
  • When you link the consumer to the manufacturer there are huge areas of opportunity
  • It's the internet, of course, that makes crowdsourcing possible - on a global scale.
  • ...6 more annotations...
  • But there are pitfalls. "The biggest caveat is the issue of curation. It's great you opening the gates up to everybody - but all of a sudden you're going to get a lot more stuff."
  • "We later learned that it was this revolutionary business model. I think the reason it's so pure like that is the reason it's worked so well as a crowdsourcing company."
  • "I think that the way companies are seeing crowdsourcing is a lot different from the way we see it. They are looking at it as this new business model, as a way to outsource your work to an anonymous crowd of people. We're more about giving people something productive to do with their passions."
  • it's not so much the software that makes the company, it's the community
  • "It's an affordable way to be ahead. You're able to see what your customers are thinking and what they're dreaming of, and you're able to measure that against what you're doing."
  • His concern is that by "mining" the crowd in this way, the wealth that results from the work done remains concentrated in the hands of the people who put out the call - ultimately endangering jobs and the economy. Mr Lanier also believes that crowdsourcing threatens creativity.
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    Examples of successful crowdsourcing
Rhett Ferrin

Crowdsourcing - 0 views

shared by Rhett Ferrin on 29 Sep 10 - Cached
    • Rhett Ferrin
       
      This is the author's blog about crowdsourcing, so this will give you relevant, up to date information.
  • Crowdsourcing: A Definition I like to use two definitions for crowdsourcing: The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. The Soundbyte Version: The application of Open Source principles to fields outside of software.
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    Jeff Howe's blog about the topic he has championed in Wired and through his book Crowdsourcing.
Gideon Burton

Crowdsourcing Lawrence Lessig's Free Culture in Audio format - 0 views

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    An archive of the crowdsourcing effort to record Lawrence Lessig's book, Free Culture. Nice demonstration of the process and the success of open content. This post was the inspiration for the creation of Librivox.org (see http://librivox.org/about)
Megan Stern

Crowdsourcing and Community Collaboration - How Can it Help your Organization? TO Net T... - 0 views

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    A lot of useful and general information about crowdsourcing.
Megan Stern

Crowdsourcing by Scott Ekman on Prezi - 0 views

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    Four different types of crowdsourcing.
Gideon Burton

Future of distributed work and crowdsourcing - 2 views

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    Interesting crowdsourcing platform
Gideon Burton

Gaming for a cure: Computer gamers tackle protein folding - 2 views

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    The development of protein folding sequences has been successfully crowdsourced through a video game developed to reward those who solve this problem in molecular biology
Kevin Watson

Chris Anderson: How web video powers global innovation | Video on TED.com - 0 views

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    Great Video on Open Media and Crowdsourcing! You really ought to watch this! It's actually really interesting!!
Brian Earley

InnoCentive: Crowdsourcing bored brains - 0 views

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    Crowdsourcing science problems through a challenge system.
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    InnoCentive showcases tough problems in industry that have stumped the pros.  Register as a solve, and get paid to figure it out.
Gideon Burton

HerdictWeb : Home - 0 views

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    Crowdsourcing that gathers data on censoring of blogs and sites across the globe
Gideon Burton

Project Pumpkin | Collaboration - 0 views

  • Classrooms will need three (3) pumpkins that range in weight from 1 to 3 pounds. Prior to cutting into the pumpkins, students will first make estimates and then take various measurements of each pumpkin. Students will then count the seeds contained within each pumpkin. All data, other than estimates, will be posted to the TTC web site. As pumpkin data begins to be uploaded to the site, classes can begin analyzing the data.
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    Crowdsourcing Halloween...
Gideon Burton

The trouble with Google Books - Laura Miller - Salon.com - 0 views

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    Revisiting the phenomenon of digitizing the world's books. This draws attention to metadata issues, which is good. Google should have a system for crowdsourcing error correction as Mozilla does with Bugzilla.
Gideon Burton

LDS International Video Contest - 2 views

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    The LDS church is member sourcing their new public relations by inviting people to submit their own "Mormon Message" video. The church is inviting people to make use of official LDS media (musical and video recordings, etc.) within their individual creations.
Bri Zabriskie

Browse Challenges : Challenge.gov : The central platform for crowdsourcing US Governmen... - 0 views

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    This seems like an interesting step towards open government, if gentle. I read about the site on someone's blog and decided to check it out. It purports to present problems to the public for them to solve hand in hand with the government. 
Brian Earley

YouTube - Jeff Howe - Crowdsourcing - 0 views

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    very cool video to meet the author.  I'm picking up the book from the library.  I'll post this video and hopefully a book review within a week.
Gideon Burton

PressThink: The People Formerly Known as the Audience - 0 views

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    Seminal article by Jay Rosen picking up off of Dan Gillmor's idea of the former audience and applying this to journalism.
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