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Brandon McCloskey

BBC News - Why companies watch your every Facebook, YouTube, Twitter move - 0 views

www.bbc.co.uk/...business-11450923

socialmedia business digiciv

shared by Brandon McCloskey on 08 Nov 10 - No Cached
  • These days one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price.
  • It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?
  • At the most basic, these tools measure the volume of social media chatter. Researchers at Hewlett Packard showed that they can accurately predict a Hollywood movie's box office takings by counting how often it is mentioned on Twitter before it opens.
  • ...13 more annotations...
  • One European clothing company, popular with inner city youth in the United States, admits privately that its social media team is baffled by its customers' ever changing slang, and even the online Urban Dictionary provides little help.
  • Social media is quickly becoming a customer relationship management system, as companies have "for the first time access to people's minds in real-time," says Jorn Lyseggen. The tools on offer provide companies with dashboards that show trends, hot topics, the reach of brands, customer mood and how competitors are doing.
  • Social media may be all the buzz, but in reality "only a few firms get it [and use it], it's of peripheral interest for most", says Tom Austin at technology consultancy Gartner. Few realise that using social media has become much more than customer service and reputation management.
  • many social media tools are poorly integrated into the corporate workflow
  • But there are dangers. Financial Times columnist Lucy Kellaway warns that the obsession with social networking can make management lose focus.
  • To survive the world of social media, companies have to throw away their old marketing playbook.
  • "don't push... and don't pretend you are hip"
  • "Once companies have worked out that they should do something with social media, they usually don't know how to do it,"
  • "If you want to influence the people who influence your customers, that's a very powerful game, but it's also very dangerous if you get it wrong."
  • it's not about how many friends or followers somebody has, but whether they make an impact.
  • When Virgin America recently launched new routes from California to Toronto, it used Klout to identify a small group of social media "influencers" and gave them free flights. This generated thousands of tweets, triggered press coverage and delivered more immediate impact than traditional advertising.
  • "Consumers are spending their attention on social media," he says, but firms don't know how to repay them properly. "There's no manual for that yet."
  • Social media are dynamic, and today's Twitter may be tomorrow's forgotten website. "Don't assume that what works today will work tomorrow," says Tom Austin at Gartner. "Your model has to be continually adapted."
Bri Zabriskie

We Are Visible - SIGN UP SPEAK OUT BE SEEN - helping you connect to the social world - 0 views

wearevisible.com/why-social-media.html

social media web2.0 homelessness

shared by Bri Zabriskie on 26 Sep 10 - No Cached
  • Bri Zabriskie on 26 Sep 10
     
    This site is a diving board for people who are homeless to begin using social media. It advocates the use of social media to give these people a voice in a community that is more apt to ignore them. People don't often listen to people who "look" homeless, but because with social media they can blog/tweet/status update from their hearts and be judged only on the basis of what they say without being preempted by something else, people listen. 
Daniel Zappala

YouTube - Fox 4 DFW Roast of Social Media - 1 views

www.youtube.com/watch

social media

shared by Daniel Zappala on 26 Oct 10 - No Cached
  • Daniel Zappala on 26 Oct 10
     
    Send-up of when social media goes awry. Good reminder to use social media to augment, not replace our lives.
Brandon McCloskey

Social Media, the Great Equalizer (and in Chicago!) - Technorati Blogging - 0 views

technorati.com/...-media-the-great-equalizer-and

digiciv social media

shared by Brandon McCloskey on 07 Oct 10 - No Cached
  • Brandon McCloskey on 07 Oct 10
     
    A short article about the influence that social media can give you.
Gideon Burton

I'm So Totally, Digitally Close to You - Clive Thompson - NYTimes.com - 0 views

www.nytimes.com/...07awareness-t.html

social media friendship relationships Facebook nytimes weak ties

shared by Gideon Burton on 05 Sep 12 - Cached
  • Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye
  • This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting
  • Gideon Burton on 05 Sep 12
     
    A 2008 article in which the new kinds of digital relationships made possible through Facebook and other social media are discussed. Digital friends have "ambient awareness" through news feeds, begging the question about kind of friendship and their authenticity.
Bri Zabriskie

Masters of Media » The Customer is Always Right (or at least able to convince... - 0 views

mastersofmedia.hum.uva.nl/...e-the-internet-masses-they-are

web2.0 economy digiciv social media

shared by Bri Zabriskie on 26 Sep 10 - No Cached
  • Bri Zabriskie on 26 Sep 10
     
    This is a fascinating article about how web 2.0 and social media are already HUGELY affecting our economy. Do we even have a choice about where our economy is going or is a leviathan of a different kind taking over?
Andrew DeWitt

Social Media for Branding - 0 views

www.slideshare.net/...social-media-for-branding

social media facebook presentation blog

shared by Andrew DeWitt on 21 Sep 10 - No Cached
  • Andrew DeWitt on 21 Sep 10
     
    Great presentation on how to make your mark in the digital world
  • Andrew DeWitt on 21 Sep 10
     
    Here is the comment I left on the SlideShare website: This is super important stuff, thank you for sharing. In our digital age, a person's ability to market themselves on the web is a form of social capital. The more people follow us on Twitter, Facebook, and the blogosphere, the greater influence we can have. It makes me think about what happens in the book, 'Ender's Game' by Orson Scott Card. In the story, Peter and Valentine publish a lot of political commentary under aliases which eventually have a huge impact on world politics. Our future world may be run by those who can best market themselves and let their voice be heard.
Gideon Burton

New Media Studies Syllabus - Rutgers - 0 views

www.theatlantic.com/...63061

new media syllabus atlantic technology mcluhan syllabi

shared by Gideon Burton on 23 Sep 10 - No Cached
  • Gideon Burton on 23 Sep 10
     
    Christina Dunbar-Hester talks through her new media studies course outline at Rutgers
  • Gideon Burton on 23 Sep 10
     
    This is a good example of how social filters work. A former student sent me the link to this via Twitter, and the professor for this course has made a very solid outline of issues that compare to our Digital Civ themes. Good bibliography, too.
Katherine Chipman

Clay Shirky: How social media can make history | Video on TED.com - 0 views

www.ted.com/...facebook_can_make_history.html

social media

shared by Katherine Chipman on 24 Nov 10 - Cached
  • Katherine Chipman on 24 Nov 10
     
    An interesting video looking at how media today is changing things. Also, talks about how information travels faster through new media than even expensive official methods of sharing information (such as on the News).
Gideon Burton

The Rise Of Visual Social Media | Fast Company - 0 views

www.fastcompany.com/...rise-visual-social-media

visual social media creative communities tumblr instagram

shared by Gideon Burton on 05 Sep 12 - No Cached
  • Gideon Burton on 05 Sep 12
     
    Will photos replace text messages as the connecting medium of choice?
Katie Wilkie

A Principal's Reflections: Jumping on the Bandwagon - 0 views

esheninger.blogspot.com/...jumping-on-bandwagon.html

education socialmedia social media

shared by Katie Wilkie on 07 Sep 12 - No Cached
  • Katie Wilkie on 07 Sep 12
     
    principal endorses social media (super great!)
Gideon Burton

NationBuilder - the Community Organizing System - 1 views

nationbuilder.com

open government advocacy cms social media

shared by Gideon Burton on 21 Feb 12 - Cached
  • Gideon Burton on 21 Feb 12
     
    An excellent integrated tool for advocacy, campaigns, and creating change. This organizes supporters and integrates the live web and social media, events, fundraising, etc.
Andrew DeWitt

Talk It Up! - 1 views

www.heidi-miller.com

it talk up social media blog marketing digiciv

shared by Andrew DeWitt on 21 Sep 10 - No Cached
  • Andrew DeWitt on 21 Sep 10
     
    Heidi Miller's blog about social media. Great content
  • Andrew DeWitt on 21 Sep 10
     
    Somebody you might want to follow...
Chase McCloskey

The Best of Social Media - 0 views

www.cnn.com/video

social media

shared by Chase McCloskey on 01 Nov 10 - No Cached
  • Chase McCloskey on 01 Nov 10
     
    Apparently they do this every week.
Bri Zabriskie

6 Tips For Making Content Pop on the Social Web - Online Marketing Blog - 0 views

www.toprankblog.com/...making-content-pop-social-web

blogging tips

shared by Bri Zabriskie on 07 Oct 10 - No Cached
  • Bri Zabriskie on 07 Oct 10
     
    This is so interesting! How marketing works through social media.
Katherine Chipman

Facebook, texting help first-year students connect IRL - 1 views

news.byu.edu/archive10-oct-facebook.aspx

shared by Katherine Chipman on 04 Nov 10 - No Cached
  • The first-year students averaged 52 minutes per day on social networks such as Facebook. On average, they sent between 11 and 20 text messages per day and spent 45 minutes texting or talking on a cell phone. Most students had between 150 and 200 Facebook friends.
  • More significantly, Jacobsen’s analysis reveals that Facebook and cell phones facilitated face-to-face interactions for this group of students. Initially the researchers suspected that digital media would partially replace offline socializing. Instead they found that face time increased by 10 to 15 minutes for every hour spent with social media and cell phones.
  • LeeAnne Lowry on 04 Nov 10
     
    BYU researchers are saying that Facebook is taking away from college students' social skills and face-to-face interactions....
  • Kristen Nicole Cardon on 18 Nov 10
     
    This BYU study found that facebook actually increased time students spent together
  • Katherine Chipman on 03 Dec 10
     
    Very interesting results to a BYU study regarding Facebook and texting.
Gideon Burton

Finding Mentors via New Media - 0 views

www.ed4wb.org/?p=697

social discovery mentoring social learning mentors

shared by Gideon Burton on 23 Nov 10 - Cached
  • Gideon Burton on 23 Nov 10
     
    Excellent article about using New Media to find mentors (with a great chart about varieties of traditional and new mentoring)
anonymous

Twitter, Facebook, and social activism : The New Yorker - 2 views

www.newyorker.com/...101004fa_fact_gladwell

activism socialmedia

shared by anonymous on 03 Feb 12 - No Cached
Gideon Burton liked it
    • anonymous
      anonymous on 03 Feb 12
       
      Do you agree with this?
  • This is in many ways a wonderful thing. There is strength in weak ties, as the sociologist Mark Granovetter has observed. Our acquaintances—not our friends—are our greatest source of new ideas and information. The Internet lets us exploit the power of these kinds of distant connections with marvellous efficiency. It’s terrific at the diffusion of innovation, interdisciplinary collaboration, seamlessly matching up buyers and sellers, and the logistical functions of the dating world. But weak ties seldom lead to high-risk activism.
  • The evangelists of social media don’t understand this distinction; they seem to believe that a Facebook friend is the same as a real friend and that signing up for a donor registry in Silicon Valley today is activism in the same sense as sitting at a segregated lunch counter in Greensboro in 1960.
  • ...7 more annotations...
  • Boycotts and sit-ins and nonviolent confrontations—which were the weapons of choice for the civil-rights movement—are high-risk strategies. They leave little room for conflict and error. The moment even one protester deviates from the script and responds to provocation, the moral legitimacy of the entire protest is compromised.
    • anonymous
      anonymous on 03 Feb 12
       
      But it was just a phone.
  • A networked, weak-tie world is good at things like helping Wall Streeters get phones back from teen-age girls.
  • These events in the early sixties became a civil-rights war that engulfed the South for the rest of the decade—and it happened without e-mail, texting, Facebook, or Twitter.
  • “It is time to get Twitter’s role in the events in Iran right,” Golnaz Esfandiari wrote, this past summer, in Foreign Policy. “Simply put: There was no Twitter Revolution inside Iran.”
  • The cadre of prominent bloggers, like Andrew Sullivan, who championed the role of social media in Iran, Esfandiari continued, misunderstood the situation. “Western journalists who couldn’t reach—or didn’t bother reaching?—people on the ground in Iran simply scrolled through the English-language tweets post with tag #iranelection,” she wrote. “Through it all, no one seemed to wonder why people trying to coordinate protests in Iran would be writing in any language other than Farsi.”
  • What mattered more was an applicant’s degree of personal connection to the civil-rights movement.
Brandon McCloskey

Top judge says internet 'could kill jury system' - 0 views

www.bbc.co.uk/uk-11796648

government

shared by Brandon McCloskey on 21 Nov 10 - No Cached
  • The jury system may not survive if it is undermined by social networking sites
  • "We cannot stop people tweeting, but if jurors look at such material, the risks to the fairness of the trial will be very serious, and ultimately the openness of the trial process on which we all rely, would be damaged."
  • Brandon McCloskey on 21 Nov 10
     
    Interesting effects of social media
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