Five ways to control your privacy on Google - 12 views
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John Pearce on 16 Mar 12"LIKE it or not, your relationship with Google is becoming a lot more intimate. The company recently expanded its ability to combine data from its various services to create a highly detailed profile on you. Google says it's doing that to simplify its privacy policy and improve your experience on sites such as Gmail, Picasa, Google Plus and YouTube. But there's a business reason, too. Google gets a chance to use the data it collects to tailor ads that align more precisely with your interests, and those personalised ads are among the most lucrative for the company. Before getting too worked up, it's important to understand what's happening.