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The best way to get young users thinking about the risks of sharing sensitive information online, he says, is through horror stories. "There are so many stories of kids posting something embarrassing on Facebook and then not getting accepted to college. You always think, 'it's not going to happen to me"

Having surveyed teenagers in 30 countries, they revealed that the number of teenagers claiming to be active on Facebook (ie. doing more than just "liking" a separate page on the web) had dropped to 56% in the third quarter of 2013, from 76% in the first. The biggest decline in active usage (by 52%) was in the Netherlands; there was a 16% fall for American teens. Where are they going instead? Not surprisingly, it's mobile chat services like WeChat, and photo-sharing apps like Instagram and Snapchat. What's truly startling though, is how quickly global teenagers are taking up the services instead:

"I took an informal poll of my 150 students at the beginning of the year, and 60-80% of my students don't even have a facebook. They connect with each other on Kik, an app that allows users to text each other without exchanging phone numbers. They use Snapchat, an app that allows users to send pictures that supposedly disappear forever after ten seconds. They use Whisper, an app that a user can "anonymously" tell their deepest secrets to a vast community of other secret sharers. They use Yik Yak, Vine, Tumblr, Twitter (do you know about subtweeting? you should.), Instagram, Oovoo, WhatsApp, Meerkat, and sometimes even dating apps, like Tinder."

"Parents have taken over Facebook and, to a lesser extent, Twitter. This has sent device-laden students flocking to social media apps such as Instagram, SnapChat and Yik Yak, and the shift has created new challenges for administrators trying to root out cyberbullying and threats of violence. Garnering the most concern in many districts is Yik Yak, a free app created in 2013 that connects users within a 10-mile radius to a message board, and allows anyone to read and post anonymously. The app, meant for college students, is blocked on most K12 campuses thanks to technology called geofencing."

A look at how young people are using new technologies to communicate and share.