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Jiawen Lin

Article 1: The American Pain Foundation (APF) and The HealthCentral Network Collaborate... - 8 views

This news article announced the establishment of www.ChronicPainConnection.com which provides information on the topic of pain, including blogs written by professionals, feature video of personal e...

collaboration; pain; website; learning; online; Internet; Net308_508

Kaye England

Factiva - 2 views

  • Novel way for using technology. By PETER LELONG, VINCE SUMMERS. 500 words31 July 2002Hobart MercuryMRCURY26English(c) 2002 Davies Brothers Limited STUDENTS in years 5 to 8 are helping to write a great online novel called Billy Bathtub. As confidence grows in the use of online learning technologies, we are seeing the range of activities made available for students continue to develop. The adventures of Billy Bathtub, supported by the Department of Education, is a topical case in point. Author Damian Morgan is currently engaged in writing a novel, online, in collaboration with Tasmanian students during second term. A teacher and writer for many years, Damian has been working with students from around the state in recent weeks. On the completion of the novel in August, Erica Wagner, a publisher with Allen & Unwin, will be editing the novel for publication. The contributions of the students who participated in developing the story will be acknowledged. The partnership of writer and editor in an online collaborative project with schools around Tasmania is certainly a new and innovative way of engaging students from years 5 to 8 in the writing process. With the completion of four drafts of chapter one completed, the author posted a number of questions on the forum to engage students to take an active part in writing the story with him. "I know this is the story of Will Reynes, but do I call him Will or do I call him I?" Morgan asks. One of the many responses which he received: "I think if the story is going to be written in the present tense it should be written in the third person, but if it is in the past tense, the first person. I personally find stories easier to read if they are written like that." The story revolves around the adventures of Will Reynes, who we first meet in chapter one as he tries to rescue his window-cleaning mother from a high-rise building, where she has become entangled in her safety harness. In chapter two, Will, is with his father in a frantic rush to the airport, to meet an important scientist who comes complete with a large ceramic elephant. Students involve themselves in the writing of the novel by submitting ideas through the Discover Education online forum. The author responds to the suggestions from the students. This interaction between author and reader in the development of a novel demonstrates a very good use of the technology. Schools can also engage in online chat sessions with the author by booking time with him over the web. Alternatively they can invite him to visit their classroom. The Discover web site provides a link to download the software, Microsoft Comic Chat, for the online chat segment of the project. Once configured this program provides a secure online environment for students to communicate with the author. The story will continue to unfold with contributions from students until the end of August. To take part visit the Discover web site at http://www.discover.tased.edu.au/ billybathtub/. Document mrcury0020020730dy7v000nc
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    Even though this article from The Mercury (Hobart) is nearly 9 years old, I believe that it is very interesting, and the first time that I have been aware of an online collaboration to write a children's novel. It also shows that online collaboration need not be complicated. Sometimes we overlook the simple in order to engage in the latest popular online trend or something that is seen to be technologically complex. This article shows how sometimes a simple online collaboration tool works best. The collaboration involved students from grades 5 to 8 and was coordinated by author Damian Morgan. Damian received a grant from the Tasmanian government to undertake the collaboration project. Collaboration for the project was undertaken in an online forum and through online chat sessions. Over a period of time students contributed and collaborated with Damian in order to write the novel. Collaboration can take many forms and often we don't realize that we are engaged in it, I suspect that the children in this project were having fun, learning and collaborating all at the same time and had little notion of it! It is interesting that access to the forum is still available and in fact it details the collaborative conversations between students and Damian. The forum is still available at the following URL: http://forum.education.tas.gov.au/webforum/student/cgi-bin/ultimatebb.cgi?ubb=forum;f=97 Final and draft versions of the novel are available at the following URL: http://odi.statelibrary.tas.gov.au/Resources/Framer.asp?URL=%2F2002%2F2%2F010%2Fdefault.htm&ID=00215534 References: Lelong, P. (2002, July 31). Novel way for using technology. The Mercury (Hobart), p. 26. Retrieved from http://global.factiva.com
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    This resource directly links to my topic of crowdsourcing as it discusses a crowdsourcing project which involved young students having the ability to write a novel in a collaborative manner. Students were part of the process of writing 'The adventures of Billy Bathtub'. The article highlights some of the key benefits of crowd sourcing: non-professionals can make important contributions. Anyone can contribute, in this case, despite their age, their input was deemed valuable. It is important to consider that this project occurred in 2002; the nature of the online context was vastly different to today, and we can see this with the design/appearance of the project's online forum. In http://www.wired.com/techbiz/media/news/2007/07/creative_crowdwriting Gorski (2007) explored two popular examples of collaborative novel writing using crowdsourcing. 'A million Penguins' and 'These Wicked Games' also allowed a group of people to write the novel. However unlike 'The Adventures of BillyBathtub' they did not rely on a forum, but rather wiki technology and were also very open and allowed anyone to make edits. Due to this chaotic structure, i believe 'The Adventures of Billy BathTub' was more successful because it was more controlled and restricted. 'A million Penguins' and 'These Wicked Games' faced many issues including vandalism. Many contributors were also contributing content to chapters without bothering to read what was happening in the narrative. However as stated by Jeremy Ettinghausen (publisher of 'A million Penguins') the project was mainly a experiment to see what would happen if anyone could edit and write a novel (A Million Penguins - The More the Merrier, 2007). This article suggests that collaborative narrative writing can be successful if organizers implement some degree of crowd control and impose certain restrictions to avoid chaos, spam, and vandalism.
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    References: A Million Penguins - The More the Merrier.(2007, February 1). Retrieved from http://thepenguinblog.typepad.com/the_penguin_blog/2007/02/a_million_pengu.html Gorski, K. (September 7, 2007). Creative crowdwriting: the open book. Wired Online. Retrieved from http://www.wired.com/techbiz/media/news/2007/07/creative_crowdwriting
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    Hi Kaye, thank you for your interesting article and comments. Following is mine: This article is a good example of how people use internet to communicate and collaborate, which is similar to one of my readings: The American Pain Foundation (APF) and The HealthCentral Network Collaborate to Develop Enhanced Internet Resources for People with Pain. Both articles explain how people are connected by Internet to share ideas, gain information, and interact with each other through a website. Both websites mentioned in these two articles are open for general users, such as year 5-8 students and patients with pain, who may not have professional skills on Internet, so these websites are designed to be simple and user-friendly. Such websites let users easily focus on gaining information and collaboration without technical issues. As Kaye (2011) claims, "a simple online collaboration tool works best". In addition, this article shows the trend of using Internet to improve learning efficiency and allows communication and collaboration after school. As students' contribution will be available to view once they enter it to the website, Internet not only makes collaboration across time and geographical boundaries by global networking but also encourages students to contribute to their projects with more flexibility. Furthermore, as students normally access to Internet at home, this makes learning in a more relax and intimate environment. As Pelton (1996) mentions, online learning allows students to move from a passive learning to an active learning mode. In short, online collaboration helps student to achieve learning goals more efficiently with powerful and user-friendly features. Reference: England, K. (2011). Comment on Novel way for using technology. Retrieved from http://groups.diigo.com/group/curtin_net308 Pelton, J. N. (1996). Cyberlearning vs. the university: An irresisti
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    Thanks Jiawin and Cathy for your comments. It was a very interesting project wasn't it and I agree with you Cathy that one of the reasons that it was successful was probably due to the way it was controlled and organised - not like some of the examples in your readings (which were very interesting by the way). Jiawin - I read your articles too with much interest and would agree that the Internet is a powerful tool as it allows the sharing of ideas and information. Sometimes I think that people are afraid of engaging in some of these new online collaboration tools - but there is much to be gained by simply 'having a go'!! Thanks, Kaye
Steffi Jones

A Million Heads is Better Than One - 2 views

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    This article focuses on the web 2.0 term "wisdom of crowds" within crowd sourcing, in which Catone explains as meaning "two heads are better than one, and that still more heads will yield even better results." The "Wisdom of crowds" looks at how crowds determine popularity and accuracy on the internet because they are the actions of millions of people. Wikipedia is an example of this concept as it is formed by the collaboration of thousands of users. This article states that according to studies Wikipedia is as accurate as encyclopaedia volumes such as Britannica. This theory comes from the fact that although crowd sourcing enables millions of people to participate, on websites such as Wikipedia it is usually just a few thousand people that contribute. Although it is possible for anyone to edit the website, it is monitored for changes and incorrect information is seen as the exception rather than the rule (Goodin 2005). "Crowdsourcing can be looked at as an application of the wisdom of crowds concept, in which the knowledge and talents of a group of people is leveraged to create content and solve problems." The wisdom of crowds concept can be seen differently when applied to websites such as www.StumbleUpon.com. StumbleUpon allows for users to rate and share web pages. Within a category users can rate with a 'thumbs up' or 'thumbs down' on the page they are given. The ratings not only determine what web pages you are referred to in future, but they allow for others who browse the same category as yourself to see the most relevant (most voted for) pages. As crowd sourcing enables for crowds to put forward their concepts, strategies and problem solving solutions in to practice in one place, the 'wisdom of crowds' concept refers to the way in which the large input from crowds enables particular websites on the internet to function in a way more relevant to its users. Goodin, D. (2005, December 14). 'Nature': Wikipedia is accurate. Retrieve
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    Crowdsourcing is changing some industries as revealed in 'Business Crowdsourcing: Why the Power of the Crowd is driving the Future of Business' by Jeff Howe. The phenomenon is a threat to organisations that sell what the crowd will do much more cheaply (Howe, 2008). Thank You Steffi for this article as I found it very interesting and insightful. Collective intelligence I believe is essential to the growth of knowledge especially within organisations, relating to my topic of Organization collaborative tools. Companies benefit from crowdsourcing, not only from the ideas they generate through collaboration, but also from the publicity they attract ("Crowdsourcing just got Simpler, Faster and Less Expensive," 2009). Crowdsourcing is vital as pointed out in the article. By stating that Wikipedia is as accurate as Encyclopaedias, I welcome this shift from one point of opinion to a community based perceptive view. The Cambrian House example was perhaps a wonderful representation of crowdsourcing in the form of community collaboration. Cambrian House as a crowdsourcing community using the wisdom of crowd based approach to discover new business and technology ideas is laudable ("Doors more than open at Cambrian House; Cambrian House delivers "crowdsourcing technology in a box" and evolves its focus to developing its crowdsourced product portfolio," 2008). A million heads is truly better than one. Reference: Crowdsourcing just got Simpler, Faster and Less Expensive. (2009). PR Newswire. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=0&did=1670123411&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1303038199&clientId=22212 Doors more than open at Cambrian House; Cambrian House delivers "crowdsourcing technology in a box" and evolves its focus to developing its crowdsourced product portfolio. (2008). PR Newswire. Retrieved from http://proquest.umi.com.dbgw.lis.curtin
Bianca F

Teaching and learning online with wikis - 0 views

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    Augar, Raitman and Zhou discuss the benefits of using wikis and online collaboration in teaching and learning. In this article, the authors describe what a wiki is, and how it is used. Originating from the Hawaiian word for quick, (Augar, Raitman & Zhou, 2004, p. 95.) wikis are fully editable websites where content can be edited and added by users. This can also be referred to as "open editing" (Leuf and Cunningham, 2001.) and is a great tool for online collaboration. Wikipedia, an online encyclopedia of information is a popular example of a wiki. It is possible for users to edit and add to the content of Wikipedia allowing knowledge and content to come from many sources. Augar, Raitman and Zhou provide a comparison of a few different wikis and their functionality, including the ability to upload images (not all wikis support this) and their method of tracking users and their contributions to the wiki. This particular function is useful to guage participation of students in an educational sense. As Augar, Raitman and Zhou have concluded through a survey of university students at Deakin, for one particular class, 50% of students were not satisfied with the completely online learning experience (2004, p.98) and in order to foster a more positive learning environment with a higher level of satisfaction for students, an ice breaker acitivity has been employed using an onine wiki to improve participation and collaboration. The ice breaker activity took place over two weeks and required students to answer a series of questions designed to help them get to know their fellow students on a more personal level and to introduce them to how to use the wiki properly. Augar, Raitman and Zhou claim the ice breaker activity was successful is accomplishing this. References: Augar, N., Raitman, R. & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer & R. Phillips (Eds), Beyond the comf
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    This paper articulates that Wikis are an excellent tool for collaboration in an online environment that any internet user can share and add content on the website. Wikis, as a useful tool, facilitate online education, which are reviewed to emphasize the features that make them became a valuable technology for teaching and learning online. This project uses a wiki to host an icebreaker exercise which aims to facilitate ongoing interaction between members of online learning groups. Some wiki projects illustrate how e-learning practitioners move beyond their comfort zone by using wikis to enhance the process of teaching and learning online. I think Wikis is a valuable online tool to improve students for participation and collaboration in an educational teaching and learning region. Its particular function is that users could add relevant information and knowledge to enrich the topic on Wikis website. However, this function also cause that the information Wikis websites are being provided with is not exactly correct enough with lacking of formal format and academic reference; therefore, I believe that Wikis is not an ideal online studying tool for those high education users. References: Augar, N., Raitman, R. & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer & R. Phillips (Eds), Beyond the comfort zone: Proceedings of the 21st ASCILIT
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    Wikis is a truly tools for online collaboration, whereas we as users would be able to visit the page we looking for, able to read it, re-organize and even update the structure or content inside, which is in other words, we would be able to collaborate each other in terms of creating one documents with contributing our thought and list out information inside. This article is one from a good example, it's really focus on how wikis can be use in terms of facilitating online education, the article itself I found it as a credible resource which is based on report from School of Information Technology, It is useful and really explaining on how wikis can be use as online education tools. By looking at the value for the project, we can use wikis as one of the online collaboration tools whenever we need to sharing contents as well as adjusting the content, hence we would be able to contribute our part equally and accessible at all times in any occasion. By relating this article with my article - which is talk about the use and features of social bookmarking site (delicious), wikis as well provides special features in terms of facilitating online collaboration which is same as delicious sites, it is useful, support communication and collaboration among users, accessible and convenient. References: Augar, N., Raitman, R. & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer & R. Phillips (Eds), Beyond the comfort zone: Proceedings of the 21st ASCILIT
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    Augar, N., Raitman, R. & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer & R. Phillips (Eds), Beyond the comfort zone: Proceedings of the 21st ASCILITE Conference (pp. 95-104). Perth, 5-8 December. http://www.ascilite.org.au/conferences/perth04/procs/augar.html
Steffi Jones

99designs - 1 views

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    '99Designs' is a website that connects designers with small businesses who need design projects. The website allows for those who need designs to post what they want and then for designers to take on the project and compete to complete the best design. The design chosen by the project poster is awarded prize money. Looking for graphic designers online enables businesses to quickly and conveniently source the designs they want. The main advantage also being that they have the pick of many designs put forward to them, rather than say paying someone for their time to create something for you, only for it to be not entirely what you want. You obviously have to have the skills in design, but it gives those who have not been given the opportunities in the real world, to put their skills to use and make money on the internet. Websites such as this also allows for people to build their portfolios and in the long run are advantaged by the opportunity to design for people that they choose. This use of crowd sourcing shows how the internet is changing the way in which we do business, as it offers an easier and cheaper option for the buyers and more opportunities for the producers. References About Us. (2011). Retrieved from 99designs: http://99designs.com/help/aboutus Kumo. (2011, January). Design and Money Making Opportunities at 99designs. Retrieved from ToastEggMe: http://www.toasteggme.com/index.php/money-making-opportunities-site/design-and-money-making-opportunities-at-99designs/
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    As a designer, this article raises some very important important issues within the design industry. Design99 is just one of many similar crowdsourcing sites, which have cropped up online, which encourage designers to compete and bid for work online. In the industry, this is known as "spec work" and has often been a source of strong debate. Spec work presents a great opportunity for clients as they get to pick and choose from potentially dozens of designs, all the the price of one. On the other hand, designers run the risk of putting in many hours of work, for which they may or may not be paid. For a design student, this presents no real risk, and it can even provide a degree of professional development but a professional designer cannot hope run a business if they are essentially expected to work for free. For this reason, many professionals refuse to engage in spec work. Except for pro-bono and some charity work AIGA, the American Institute of Graphic Arts and AGDA, the Australian Graphic Design Association actively discourage the practice. Grefé points out (2009) AIGA "believes that professional designers should be compensated fairly for the value of their work and should negotiate the ownership or use rights of their intellectual and creative property through an engagement with clients". AGDAs position is rather more blunt, as Bartow recommends avoiding spec work "like the plague" (Bartow, n.d). While many freelance sites behave this way (see O'Dell, 2010) there are also crowdsourcing sites which don't. Brandstack.com allows designers to upload and sell unused designs from other jobs and, as only professional designers are accepted on the site, clients can be assured of receiving only high quality designs and professional service. References: Bartow, D. (n.d). "29 Things Young Designers Should Know" in Howdesign.com. Retrieved via Agda.com.au nofollo
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    Diigo keeps deleting my references so I'll try again Bartow, D. (n.d). "29 Things Young Designers Should Know" in Howdesign.com Retrieved via Agda.com.au http://agda.com.au/news/national/819/29-things-young-designers-should-know Grefé, R. (2009, May). "What is AIGA's position on spec work? And how are ethical standards determined?" in Aiga.org. Retrieved from http://www.aiga.org/content.cfm/what-is-aigas-position-on-spec-work-and-ethical-standards#addcomment O'Dell, J. (2010, April 2)."Want Crowdsourced Design Without the Spec Work? Try Brandstack" on Mashable.com. Retrieved via http://www.mashable.com/2010/04/02/brandstack/
Emily Murphy

Collection of Activity Data for SourceForge Projects - 2 views

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    My topic is the collaboration practices of open source software development. OVERVIEW: This article compiles data taken from online OSS-management tool SourceForge, and provides an excellent overview of the features, advantages, and limitations of this particular tool. SourceForge (http://sourceforge.net/) is an online tool that facilitates collaboration on Open Source Software (OSS) projects. Among the most significant tools that SourceForge provides are forums discussing each project, a file-release tool, a basic task management system, the ability to post documentation (eg. instruction manuals) online, and the all-important Concurrent Versions System (CVS). This article goes into satisfying detail of how CVS works and why it is advantageous to software developers, explaining the CVS process as follows: 1. CVS holds the current version of a program's source code, and allows developers to 'check out' (i.e. download) this source code so that they have their own version to play around with. 2. Once done, developers can 'commit' (or upload) their changes. If possible, the CVS automatically merges this code with any other changes that have been made since the code was checked out. 3. The CVS system retains a copy of all previous versions of the code, and thus allows reversion to previous versions, as well as the existence of multiple 'branches' of the same source code. The main advantage of the CVS tool is that it "[allows] multiple developers to be working on the source code at the same time without conflict" (p. 6), although teams are may be limited slightly by SourceForge's basic task management system which "lacks capabilities for resource and personnel management" (p. 4). SourceForge is one online tool that greatly aids in the co-ordination of open-source projects. Any software developer considering the use of a pre-made online tool for collaboration would bene
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    Although my topic is crowdsourcing and not OSS, SourceForge is actually a strong example of crowdsourcing online. The website is simple, clean and easy to use. One of its main advantages is that it has a clear user friendly structure and offers developers useful features such as a clear summary and reviews of a piece of software. Open source software collaboration is an example of crowdsourcing because the crowd is in charge of shaping the nature of the product or system in question. In this case improvements and changes to software codes are influenced by a range of people with different skills and knowledge. These individuals are not necessarily industry experts, but rather a range of people with varying degrees of expertise. Going by the statistics in this article, SourceForge.net is proof that crowdsourcing works and can provide useful and sustainable results if a stable, reliable and controlled system such as CVS is made available to 'the crowd'. According Christley and Madey (2005, p. 1) SourceForge.net "is the word's largest open source software development website with the largest repository of open source code and applications available on the internet". This article is quite technical in nature, so it doesn't really explore reasons behind why people choose to engage with websites such as SourceForge.net. According to Veale (2005) people are motivated to make contributions online even though there is no payment involved. This differs from collaborative sites such as www.made.com and www.designcrowd.com. Veale (2005) argues that payment is no longer a primary motivation; individuals contribute for free because they get something out of this. One of the benefits of contributing to OSS projects is being able to improve something and use it for yourself or just being able to be a part of a community. This article is a useful resource for exploring open source software platforms and crowdsourcing.
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    References: Veale, K. (2005 December 5). Internet gift economies: voluntary payment schemes as tangible reciprocity. First Monday, special issue #3. Available: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1516/1431.
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    Great points! In reading about OSS collaboration, I have found that as well as the benefit of being able to improve something for one's own use, participants are motivated by the learning opportunities and the opportunity to satisfy their own ego.
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    This article elaborates some overviews about data SourceForge which is from online OSS-management tool, with its characters, advantages, and limitations. SourceForge is a very altruistic platform to benefit people for the development of software tools. It is good example of a social networking platform that is geared towards producing collaborative work, which is productive. Its purpose is not entertainment or socializing, but its about bringing together people with specialized skills and providing the framework and tools to allow people to work on a product in a virtual workplace. I don't totally agree by collecting statistics on the software development process,especially one that is non-commercial and can potentially be worked on by any member of the public to be a totally useful study. Software was development which is not a static work flow. There are many standards, development methodologies, languages, platforms, not to mention the human factor that can make interpolation results of the data difficult. However, I strongly believe the success of SourceForge Projects is not the collaborative effort that causes success, but those developers to press ahead and work on their masterpiece. There are some projects that are very successful, but on the whole a majority of the projects are half started and incomplete. There have been many studies in the past to try to quantify the efficiency of Software Engineering and to date. There is no ideal solution to completing a Software Engineering Project. It is still a maturing engineering discipline.
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    This article reviews SourceForge (http://sourceforge.net/) which is an Open Source software (OSS) development tool and provides free services to Open Source developers. By explaining how SourceForge collect, manage and apply activity data, this article points out the strengths and weaknesses of SourceForge as an online collaboration tool. An (2011) comments that the purpose of SourceForge is to bring "together people with specialized skills and [to provide] the framework and tools to allow people to work on a product in a virtual workplace". This feature is similar to Optimize Solutions which is mentioned in one of my selected articles: Optimize Solutions launches to help professional services organizations better manage - projects, resources, expenses. Both SourceForge and Optimize Solutions are collaboration tools with powerful functions for data management and user communication. With their network-based interface, distance is no longer an issue for collaboration and interaction among users. SourceForge deals with data and statistic; and Optimize Solutions manage various business resources, such as documents, images, and spreadsheet. While SourceForge is open for users to develop softwares, Optimize Solutions is used within an organization and external clients for business purposes. Although these two applications offer services in different fields, they both aim at enabling global collaboration and improving processing efficiency. I believe that with the development of information technology, especially online collaboration, such applications will be widely used in most organizations and for personal use. Reference: An, R (2011). Comment on Collection of Activity Data for SourceForge Projects. Retrieve from http://groups.diigo.com/group/curtin_net308?view=recent&page_num=1
Belinda Milne

Measuring The Value Of Social Media Advertising - 1 views

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    This article, posted on TechCrunch, discusses the release of a report from Nielsen, a worldwide market research firm, based in the US, perhaps best known for the ACNielsen Poll and Television ratings survey (Nielsen, 2011). Wauters here discusses the outcome and conclusions of research conducted by Nielsen into the effectiveness of social media advertising on Facebook. Wauters states, 'the report leverages six months of research consisting of surveys of more than 800,000 Facebook users and more than 125 individual Facebook ad campaigns from some 70 brand advertisers." Mangold & Faulds argue that by "enabling customers to talk to one another" social media is effectively "an extension of traditional word-of-mouth communication"(Mangold & Fauld, 2009). With traditional advertising rates and audiences falling, advertisers are keen to seek ways to reach new markets. Being able to leverage users social media networks can provide an important tool to reach a wider audience. Wauters suggests, according to surveys conducted by Nielsen, advertising recall on Facebook jumped between 16% and 30% when adverts mentioned friends or were featured in friends newsfeeds. Statistics here strongly suggest advertising is more likely to be noticed, and acted upon, if it seen to be 'recommended' by someone consumers know. --- It is interesting also to note Nielsen and Facebook are themselves engaged in a collaborative project to study social media advertising. Wauters points out: "Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising." With this in mind, perhaps Wauters is correct to sound a note of caution: "we're not saying the report is bogus, but it's something to keep in mind if you decide to download it for yourself." References: Mangold, W. & Faulds, D. (2009, July-August). Social Media: The New Hybrid Ele
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    Belinda, This article was particularly of interest to me as I have used Facebook advertising platform both for work and my online business. Social Media advertising to me is different to other online and offline advertising. Having used Facebook as a medium to advertise my business, I can conclude that it's not the best medium to advertise. The conversion rates on the campaigns were low, that is the conversion of clicking and purchase. I accept that there might have been other factors that influenced the data. Comparing my Facebook campaign to my Google Campaign, it showed that campaigns through search i.e. user searches for your service or product is more effective. There is also the probability that campaigns may not reach the right demographic. In 2007, Vodafone suspended advertising on Facebook after its ads appeared on the profile page of a British right-wing Party. This prompted a flurry of other advertisers, including the AA, COI and Virgin Media, to follow suit (Clark, 2007). Facebook cannot effectively measure that the campaign is reaching the right audience. If I am allowed to, can I boldly state that Social Media campaigns are only effective when free or user generated. I applaud the article for questioning the release of such data by Nielsen. The question is, are social media networks the correct channel to advertise when users may be more interested in connecting than buying your product or service? Social Brands perform better on Facebook because most people on Social Networking sites are there for fun so it makes logical sense that industries such as tabloids and blogs (Bullas, 2011). Reference: Bullas, J. (2011). How Effective Are Facebook Ads? Retrieved from JeffBullas.com website: http://www.jeffbullas.com/2011/02/25/how-effective-are-facebook-ads/ Clark, N. (2007). Storm over ads on social sites. Marketing, 1. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=0&did=1326449831&SrchMode=1&sid=1&Fmt=3&VInst=PROD&
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    I certainly agree with the article. With mass consumed site like Facebook there should be advantages that give opportunity to certain business. The detail profile users made, can a kind of mass database that marketer can access. Collaborate the business with Facebook may allow company to get broader publication. But in Yu (2010) article, "The Most Powerful Secret in Facebook Ads", he mentioned that only certain business type that can get the best result. Local business will be the one who get most advantages because in Facebook you can have detail specification of where your ad will appear (the reason why it's effective) (Agarwal, 2010). This local business is easier to share among friend because they have likelihood in geographical aspect. Consumer product and entertainment also will get a good publication through Facebook ad. Users interest that provide in Facebook profile will give you opportunity to reach the main target audience of your product. But still the interesting fact that found by Nielsen will affect how business sees social media website. They will think about it straight away to use this kind of advertising methods that will lead them to higher profit (although the marketing teams need to have a complete plan before rather than just follow the trend). Agarwal, A. (2010). How Effective is Advertising on Facebook?. Retrieved from http://www.labnol.org/internet/are-facebook-ads-effective/13957/ Yu, D. (2010). The Most Powerful Secret in Facebook Ads. Retrieved from http://www.allfacebook.com/facebook-ads-secret-2010-06
Belinda Milne

Social media: The new hybrid element of the promotion mix - 1 views

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    Available online via Curtin Library Catalogue (see below) This article stresses the importance of social media in the promoting of a company's brand or products. Social Media collaboration, according to Kaplan, enables 'the joint and simultaneous creation of content by many end-users'. For advertising social media provides platform which enables customers to partipate in the creation of the brand by generating feedback and product reviews. Mangold and Faulds argue that, for potential customers, online content which is generated by other consumers is typically regarded as more trustworthy than traditional advertising messages. Essentially, social media messages are more likely to be believed and responded to than direct-marketing on the other hand, social media also means companies have less control over the course of discussion. They argue,'while companies cannot directly control consumer-to-consumer messages, they do have the ability to influence the conversations that consumers have with one another'. Mangold and Faulds argue, used correctly, social media has become an important tool, which allows companies to not only talk to customers but also allows customers to talk to each other. Social tools, they suggest, provide customers to obtain information about companies and products and can aid them in the decision making and purchase process. Creating networks of social relationships with potential customers is a strong tool, which aids in the promotion of a brand but it also provides important tools to help managers achieve the company's missions and goals. Some tools companies can use to communicate with customers include company websites, YouTube, eNewsletters, message boards and blogs. References: Kaplan, A. & Haenlein, M. (2010). 'Users of the world, unite! The challenges and opportunities of Social Media" in Business Horizons (2010) 53, 59-68. Retrieved via Curtin library catalogue. Mangold, W. & Faulds, D. (2009, July-Augus
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    Apologies. Reposted the article but the link still doesn't work. You can access the full article in the Curtin library catalogue: Mangold, W. & Faulds, D. (2009, July-August). Social Media: The New Hybrid Element of the Promotion Mix in Business Horizons. 52(4) 357-365
Karina Mitya Pradipta

Tumblr : The right combination? - 0 views

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    The Internet is growing fast since it first emerges and become the popular media for people. You will get more opportunity to share information and content. Moreover, with the development of smart phone that gives you ability to access the Internet on your hand creating the notion of "information overloaded" but in good meaning (Gilman, 2010). Social media is the most popular website type that regularly used. Business begins to see this trend as their opportunity to engage more with the audience by using social media as collaboration tool. Tumblr is one of the choice business can have. As mention on the subheading of the article, Tumblr can be a platform that sets you apart from the traditional marketing campaign when targeting younger clients. The ability to incorporate blog-type psoting, video and photo sharing in a web page give a good value to Tumblr and it is easy to use. You can log in into the website or make a phone call to Tumblr 866 and will automatically post in your Tumblr. Another advantage why business should use Tumblr as one of the collaboration toosl is you can limit what people see on the Tumblr page (Gilman, 2010). You do not have to build a complex profile to be shown in Tumblr. Tumblr also allows customizing your domain to fit your business personality. As mentioned on the other article that I posted, Tumblr can create the notion of viral. You can post a video to Tumblr page and get a comment or little interaction ("like" button) that can lead into your follower reblog your post, an easy viral distribution. Business should see Tumblr as a new communication tools with their audience, especially the younger one. Social media that they frequently use can be the way to get their heart and engage more to the brand. As collaboration tool, Tumblr create opportunity for interaction on a neutral playing field or allowing the meeting itself to become an opportunity for creativity and exploration. Younger audience is getting bored with the
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    One of the business that also use Tumblr is IBM (http://smartercities.tumblr.com/) In this Tumblr we can see the collaboration of company and audience (the Tumblr's followers). By raising the topic about "The Smart Cities", we can conclude that IBM build this Tumblr in purpose of social responsibility project. Followers can contribute by telling IBM a great city that you have in mind.
Steffi Jones

The Rise of Crowdsourcing - 3 views

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    This article shows an example of how crowd sourcing is thinning the line between amateurs and professions. With Web 2.0 making the internet about networking and sharing, crowd sourcing is something that is changing the way in which people can consume products. The example in this article is that of a project director who needed specifically themed photographs for a project. Instead of hiring a professional photographer she went to the internet to find stock photos, initially a photographer offered her photographs for a competitive price, until she found a website called 'iStockPhoto' in which she could purchase stock photographs for $1. Websites like 'iStockPhoto' are databases of photographs taken by amateurs in the field. The issue raised in this article is how crowd-sourcing is obviously eliminating peoples need to find professional photographers, and whether crowd-sourcing will eventually eliminate the need for professionals in industries such as photography and design. People no longer have to look locally for professionals to do things for them; the internet is a whole other realm for finding exactly what they want, but for less money. Howe states that "The open source software movement proved that a network of passionate, geeky volunteers could write code just as well as the highly paid developers at Microsoft or Sun Microsystems." This reinforces the belief that people who may not be able to make it in the real world with their talent, have much more opportunities online.
Sheila Bonsu

Real Estate Launches Technology Offering that Mirrors Its Culture of Collaboration - 2 views

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    In today's competitive business environment the difficulties linked to keeping up with new and innovative technologies are momentous. 'ERA Real Estate Launches Technology offering that Mirrors Its Culture of Collaboration' article proves just that by demonstrating how a real estate company is using online technology to communicate and collaborate. The article introduces us to the launch of a new intranet solution by ERA Real Estate. The intranet as stated by the article provides significant corporate social networking functionality that links agents, brokers and companies across America and around the globe to collaborate and share knowledge of the 30,000 members they have so far. One of the features on the intranet is the ability to connect with colleagues within the same environment or different locations. The organisation must have other mobile collaborating tools such as smart phones to track or update listings, managing leads and other tasks commonly associated with Real Estate organisations. The new online intranet provides this functionality as well. This article is among a number of great examples of industries communicating and collaborating online as the means to share knowledge. The new organisation social media website by ERA Real Estate will no doubt open the gate to more innovation and the sharing of knowledge. Reference: ERA Real Estate Launches Technology Offering that Mirrors Its Culture of Collaboration. (2011). 1. Retrieved from RISMedia website: http://rismedia.com/2011-04-13/era-real-estate-launches-technology-offering-that-mirrors-its-culture-of-collaboration/
Sheila Bonsu

Convofy Is A Workplace Collaboration Tool Centered Around Documents And Images - 0 views

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    Convofy wants to go beyond being a private Facebook and Twitter to let companies collaborate around content like web pages, images PDF files, PowerPoint files, Word Files and Excel (Tsotsis, 2011). Convofy claims to be the most private powerful social network enabling organisations to communicate, collaborate and share more easily and effectively than ever before. Convofy combines the functionality of twitter, Facebook and Google Docs. Networks within an organisation can post ideas, links, and files, and their followers can comment on them. Convofy also provides on-the-go communication and collaboration by making it available for mobile phones in the form of application. In a market research conducted by Research and Markets in 2009, organisations viewed applications such as Web, audio, and video conferencing, messaging, and document collaboration as critical components of an effective collaboration strategy ("Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization," 2009). The research then concluded effective collaboration is no longer a "nice-to-have," rather it is a critical requirement for success in the modern economy ("Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization," 2009). Though there have been enterprise collaborative tools launched over the years, Convofy claims to be the powerful. We will just have to wait and see. Reference: Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization. (2009). 1. Retrieved from Business Wire website: http://www.businesswire.com/news/home/20090724005305/en/Research-Markets-Meeting-Enterprise-Collaboration-Challenge-Vital Tsotsis, A. (2011). Convofy Is A Workplace Collaboration Tool Centered Around Documents And Images. 1. Retrieved from TechCrunch website: http://techcrunch.com/2011/04/06/convofy-is-workplace-collaboration-centered-around-documents-and-images/
Belinda Milne

Social media: The new hybrid element of the promotion mix - 3 views

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    This article stresses the importance of social media in the promoting of a company's brand or products. Social Media collaboration, according to Kaplan, enables 'the joint and simultaneous creation of content by many end-users'. For advertising social media provides platform which enables customers to partipate in the creation of the brand by generating feedback and product reviews. Mangold and Faulds argue that, for potential customers, online content which is generated by other consumers is typically regarded as more trustworthy than traditional advertising messages. Essentially, social media messages are more likely to be believed and responded to than direct-marketing on the other hand, social media also means companies have less control over the course of discussion. They argue,'while companies cannot directly control consumer-to-consumer messages, they do have the ability to influence the conversations that consumers have with one another'. Mangold and Faulds argue, used correctly, social media has become an important tool, which allows companies to not only talk to customers but also allows customers to talk to each other. Social tools, they suggest, provide customers to obtain information about companies and products and can aid them in the decision making and purchase process. Creating networks of social relationships with potential customers is a strong tool, which aids in the promotion of a brand but it also provides important tools to help managers achieve the company's missions and goals. Some tools companies can use to communicate with customers include company websites, YouTube, eNewsletters, message boards and blogs. References: Kaplan, A. & Haenlein, M. (2010). 'Users of the world, unite! The challenges and opportunities of Social Media" in Business Horizons (2010) 53, 59-68. Retrieved via Curtin library catalogue.
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    My topic is advertising and social media. I am specifically looking at the way companies are using social media tools to build connections and promote their brands and their products via company controlled crowd-sourcing and customer-driven discussion.
Rosanna Candler

Mobs are born as word grows by text message - 12 views

Before encountering this article, I considered flash mobs to be a fun, street-art experience which illustrated the potential of the Internet and text-messaging to accumulate large numbers of strang...

Samantha Clews

Using a Wiki to Enhance Cooperative Learning in a Real Analysis Course - 4 views

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    This is an analytical article in which the writer, Elisha Peterson, discusses the use of Wiki's in her mathmatical undergraduate course. The wiki-based software, wikidot, allowed her students to post questions as well as work collaboratively on assignments. In the article the author outlines the ways in which the wiki was specifically helpful for her class. She believes that it helped to improve participation by her students. This nturn helped students to feel more at ease when they saw what other students assignments were about. She also talks about their collaborative glossary of terms, in which each student had to post two definitions. She found that because of the collaborative nature, the students posted more than the required. It was also interesting to note that students were able to comment and correct other students work, which in turn ensured they werent studying the wrong material. However it seems that what was the most important for her class was the the compatibility wikidot had with their typesetting tool LaTeX. This made typing out mathematical equations an ease instead of students having to scan written material to the site. it seems that another positive of the site is the fact that it shows the logged time of each student, and therefore shows how much time they spent online either merely reading or perhaps editing (and what they edited was shown as well). I feel the most important part of her analysis is the feedback from her students. When examining the feedback it was obvious to see that many students believed that the online collaboration helped them when it came to studying for exams. I believe this would be a great way to get help from other students; you are able to address your question to a whole group of people instead of just one person (the teacher) this way students will get answers much quicker. It seems that the only issue behind the use of a wiki is the fact that students are unable to edit a page at the same time, however it s
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    Online collaboration has already proved its worth in software production and in the business models of various websites and organisations (eg. Wikipedia). This article provides a good example of how online collaboration can be worthy of inclusion into course material. In this example, students in the author's maths class benefited from extending their small community into an online space because students could correct each other's glossary entries and gain guidance by looking at other students' projects online. While it would have been possible for these students to collaborate offline as well, I found it interesting that various properties of the Internet seemingly made online collaboration easier than offline collaboration. For example, students could access the Wikidot page even outside of class time. Built-in features of the wiki such as forums, syntax for 'definition lists', hyperlinks, and LaTeX further assisted communication online. Having completed units involving the use of online collaboration tools (including Wikidot), I've observed that the usefulness of online tools is inevitably limited by how many students actually participate. While Ye and Kishida (2003) postulate that a 'community of practice' motivates participants to learn through participation, I would theorise that the allocation of marks to collaborative tasks is the most effective motivation for students to participate. Indeed, the author finds that tasks to which marks are allocated had excellent participation rates, while the forum, for which use was not compulsory, was used by only a few students. References: Ye, Y. & Kishida, K. (2003). Toward an Understanding of the Motivation of Open Source Software Developers. Proceedings of the 25th International Conference on Software Engineering. Accessed April 15, 2011, from http://portal.acm.org/citation.cfm?id=776867
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    This article discusses the author, Elishia Peterson's experience in creating and maintaining a wiki for her mathematics students to use during their semester. Peterson describes the tasks and activities she assigned the students in order to utilise the online collaboration tool that is Wikidot and was satisfied with the level of student involvement. (2009). Peterson is also forthcoming in any negatives and shortfalls she experienced during the course of the semester period, including the issue of more than one person working on the page at a time (which locks the other out and they are thus required to wait their 'turn') and that having to learn how to use the Wiki properly also took up a little extra time. Despite these minor issues, Peterson explains that the wiki created a more "streamlined student - instructor" relationship and that the communication kept the students engaged. The ability to post course material and answer questions on the wiki, along with the activities assigned to the students, created an environment where the students were able to work together. Peterson does mention that the use of the discussion board may have further enhanced the experience for her students but she found the board largely ignored perhaps as there was no grade requirement to utilise that specific tool. This reminds me of Broomhall's (2009) observation that just because a collaboration tool is available, does not mean it will be used. References: Broomhall, A (2009) No collaboration without communications Retrieved from http://www.steptwo.com.au/papers/cmb_nocollaboration/index.html Peterson, E.. (2009). Using a Wiki to Enhance Cooperative Learning in a Real Analysis Course. Primus : Problems, Resources, and Issues in Mathematics Undergraduate Studies, 19(1), 18-28. Retrieved April 17, 2011, from ProQuest Education Journals. (Document ID: 1642644011). Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=1&did=1642644011&SrchMode=1&sid=10&Fmt=4&VI
Karina Mitya Pradipta

Tumblr as Social Media Collaboration Tools for Publisher - 4 views

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    As a not fully identified type of platform-a blog or microblog-Tumblr has become the preferred platform to share information and ideas. Unlike Twitter with limited 140 characters post and Facebook that ask you to create virtual identity, Tumblr give a space that is more fun and entertaining. As collaboration tools, Tumblr will be a perfect match with traditional publishing. This article talks about how publisher use Tumblr as an online tools to emerge two-way communication between publishers and readers. Author stated that by posting stories, Tumblr offer opportunity to make it going viral (Mwangaguhunga, 2010). The easiness of Tumblr to be shared around, give a chance that Tumblr will become a great collaboration tools. The five publishers mentioned in the article, each publisher using Tumblr in their own way to fit their printed version. They see Tumblr as a new way of communicating with younger audience and it is how they understand their readers. * Life (http://life.tumblr.com/) * The Village Voice (http://villagevoice.tumblr.com/) * The Atlantic (http://villagevoice.tumblr.com/) * The Economist who always incorporated their magazine with nontraditional elements that exist (http://theeconomist.tumblr.com/) * The New Yorker (http://newyorker.tumblr.com/). The way publisher post a story in Tumblr does not have to be the same type that they published on the printed version. It can be a funny story, a glimpse of what the audience sees on the next edition, a short video of related topics on magazine (which they can show in their magazine) and other type of content that give more experience to readers. Tumblr also can be a good publicity for the publisher, showing that they understand their readers. Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Works. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work
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    Tumblr is quickly becoming one of the Web's most popular and unique platforms on which to share and discover interesting content of all media. Many popular publishers have flocked to Tumblr to share content in a new way. The article is interesting as it gives an overview of five publishers that use the microblogging platform effectively. Many companies are struggling with their social media strategy and getting it right can be a challenge. In order to succeed with tools like Tumblr, businesses need to understand the audience they are trying to reach and communicate in a language of their customers (Nathan, 2010). The five publishers that Mwangaguhunga (2010) examines know how to communicate in ways that attract their readers. The author suggests that frequency in posting is what attract and engage the community. Microblogging can be an effective tool for businesses if used well. One of the benefits of microblogging that has not received as much attention in the literature is its use for crowdsourcing. Crowds can be more performing and efficient than current organisations. Using a microblogging site like Tumblr for crowdsourcing can be faster, cheaper and more accurate than putting a project in hands of individuals (Kessler, 2010). Tumblr provides a new way of communicating with consumers, thus I find this article valuable as a resource for the project. References Kessler, S. (2010). 5 Creative Uses for Crowdsourcing. Retrieved from http://mashable.com/2010/05/26/creative-crowdsourcing/ Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Work. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work Nathan, L. (2010). How Businesses Can Overcome Social Media Obstacles. Retrieved from http://www.logannathan.com.au/social-media/how-businesses-can-overcome-social-media-obstacles/
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    From this article I found out that Tumblr as one of the blogging platform is a way for publishers to be more irreverent, funny and make them unique by putting on Tumblr both in their official website or even their blogs. This article mentioned about five publishers that use Tumblr as micro blogging social platform such as Life, The Village Voice, The Atlantic, The Economist and The New Yorker. In here, users can share both information and ideas whereas Tumblr give more space compare to Twitter which limited into 140 characters only. By relating to my own topic, which is talk about the use as well as features of social bookmarking site (delicious), tumblr both features and usefulness support as an online tools to works, create and emerges two-way communication within readers and publishers, it is a great collaboration tools since each of the users would be able to customized their own way, and as for this case as the outcomes, tumblr is a new way of communicating with younger audience, last but not least as for the sources itself, its taken from some media sites named emedia as in credible sources where it based on media organization. By looking at this article I found out several benefits of using tumblr and how the features support on how users - in here are publishers and readers are able to share both information and ideas. References: Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Works. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work
Fransisca Mayang Sari

The Death of Delicious - 0 views

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    This article is a testimony on how Delicious site is a useful and precious to be treasure as one of the online collaboration tools. The use of Delicious site has become one of author habits in the use of bookmarked stuff that related to usability, social media, collaboration and the like. As one of Delicious user, Smith felt that he was building up a useful resource online, as listed in his blogs, Delicious definitely useful for retrieving items we are looking for or rummaging around other users bookmarks. In relating to RSS feeds, Delicious as well has potential to be an RSS news reader, it is a personal taxonomy which helped users to organize other items such as subscription and connection to other site, as for examples Delicious as well connected and collaborates with hashtags on Twitter. There is one concrete example the use of Delicious, named Horizon Report as a way of working where a group of people share interesting stuff with tags label on short-term, mid-term and long-term, then everyone need to votes on what is been collected. Thus is an interesting way of what kind of aspect organization must focus on in the future. What is more Delicious as well integrates into people's everyday work, with the use of bookmarkets, plugins and so forth, every individual able to mark things of interest and collectively build up useful archive. By looking at this article and author opinions, we have kind of information and other people opinion on how useful Delicious site is. Reference: Smith, T. (2011). The Death of Delicious. Retrieved April 10, 2011, from http://www.theotherblog.com/Articles/2011/01/02/the-death-of-delicious/
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    Personally, I found that delicious is useful tool to use. Maybe I didn't found that bookmarking is important after I entered university and has a lot of reading to do. You can bookmark an article and read it anytime you want. Also it's easy to shared to others. The tagging also make your bookmarks arrange well and easy to access. That why I'm disagree with Smith (2011) when he said that he didn't found that the tagging will encourage people to explore more. Tagging makes everything simpler, in my perspective. You don't have to search around any search engine for particular article that you want, you can go to Delicious and sees the available tags. Wouldn't it be easy? I also think that Delicious would be a good collaboration tools, especially in education sectors. Students can exchange information and article, sees how different people have different sources to a specific topic. The closing down of Delicious will be unpleasant thing to have. It means that we going to lose one of the most common bookmarking website that have certain advantages for people. Smith, T. (2011). The Death of Delicious. Retrieved from http://www.theotherblog.com/Articles/2011/01/02/the-death-of-delicious/
Mandy Burke

Skype - 0 views

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    Skype is a free download which can be accessed from their website (www.skype.com.au). It is user-friendly, quick and easy to download. Once installed, minimal instruction is required to use Skype. Skype users can be located through searching the email address book, connecting through Facebook or inputting the username into the search box. Once connected with others, Skype has the ability to make audio calls, videoconference, share files and instant message. Video conferencing can be utilised throughout Skype with no charge. Skype allows users to see and hear others, which increases the effectiveness of the communication exchange. In Skype's recent update, screen-sharing functionality was added. This functionality enhances a videoconference by providing users with access to share one another's screens to view presentations or to assist with IT issues. Audio calls can be made between Skype accounts or through VOIP software to landlines or mobiles. The benefit of making calls through Skype is that they can be significantly cheaper than calling through a mobile or landline. Skype call charges start as low as $0.23c per minute. Credit for calls can be loaded onto Skype through the use of a credit card. Instant messaging allows users to talk to one another without the use of audio or video. It can be utilised when working on projects or for an alternative to video/audio in particular when Internet speed may not be high enough for a good connection. Instant messaging can be conducted with just one person or multiple people can use instant messaging simultaneously allowing for people to collaborate on projects. An extra benefit of Skype is file sharing, files can be shared instantaneously with no limit on the file size. This is a great benefit to businesses that may have size restrictions on their work email.
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    Skype is an excellent software that both individuals and businesses can make use of. Skype's unified communications capabilities make it a useful strategic tool for businesses. While Skype has been successful in the consumer market, it may have had harder time cracking into business market as there are already several competitors. Skype likes to point out that more than 30 percent of its global user base uses the service for business. However, there have been speculations that a greater proportion of business use is overseas and that a much smaller percentage of "business users" have integrated Skype with their office systems (Blackwell, 2009). Blackwell (2009) suggests that the reason why not more businesses use Skype is that call and connection quality are not always as good as they are on public switched telephone network. As Skype works over the open, Internet and peer-to-peer technology help route calls, thus the service may not provide the quality sufficient for business use. Another concern is the security of the Skype service as it uses the public Internet for voice calls (Reardon, 2009). I think that the different collaborative opportunities Skype offers are valuable for small or medium-sized companies looking to keep costs down. Reardon (2009) believes that businesses in general won't get rid of their existing telephone service to use Skype, but some may use it to communicate with employees internally. References Blackwell, G. (2009). The Pros and Cons of Skype for Businesses. Retrieved from http://www.smallbusinesscomputing.com/buyersguide/article.php/10729_3816716_2/The-Pros-and-Cons-of-Skype-for-Business.htm Reardon, M. (2009). Skype Targets Businesses with New Service. Retrieved from http://news.cnet.com/8301-1001_3-10201830-92.html
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    I agreed that skype is an excellent tool, since it is user friendly and widely accessible. Apart from computer usage, it could also be accessed on smart phones, which it is a trend now and still growing on mobile phone usages. I felt that Skype had especially collaborated distant communication; as a student studying away from home country, a budget international communication tool like Skype is demanded. Yet the quality of calls is doubtable as Elin Frustol said, and I found this is a problem with most of online calling tools, such as msn messengers, tango and vibers. I believe that is not only the problem of the tool but also internet accessibility, and computer technology. These issues would need a longer time to fixed, and it may lead to broader usage such as business and government, however the question is would it still be a budget tool by then?
JoelMo Joel

Tis the season for flash mobs, you say? They're just getting started - 7 views

Hello Jacqueline. Indeed, this article is interesting and I agree with Goodale when she states that Flash Mobs are "common humanity" celebrations, as well as innovative tools for political pro...

Ran An

Social Production, Information and Organisation Forms: Rethinking Collaboration - 0 views

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    This article brings some ideas about internet and social networks services. When I heard the word Social Production I immediately think of ownership. The fact is, for a truly collaborative effort to be made, ownership must be discarded, which is a very difficult concept for emotive based humans. There are also the other factors such as wealth that are the driving force behind online social networks. At the end of the day, it's not idealism that drives these infrastructures, but it may appear so in many cases that is a majority of them are driven for financial means. People don't seem to realize but websites like YouTube or Facebook were not created for the purpose of purely sharing information, providing a platform for people to gather and solve issues, in fact, they were created as a means of making money. A very smart way of making money, that is shaping the online world. For example, Facebook has very strong metrics that measure behavior and activities. Users willing to hand over their details maybe not fully realizing that their information is a commodity that will be sold to companies so their advertising department can target them. What I find amazing is the fact that many people are not willing to divulge information about themselves to a telemarketer on the phone or a strange on the street, but they are fully willing to divulge the name, interests and share photos with the world online. The Social Networking age of the internet is breaking down people's privacy and truly exposing a world in which everyone can know everybody. Reference: Kallinikos, J. (n.d).Social Production, Information and Organisation Forms: Rethinking Collaboration. Retrieved from http://www.dsp.unibo.it/seminari/Social_Production_Kallinikos.pdf
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