A Look at Transmedia Storytelling | Nerdist - 0 views
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Jennie Bales on 24 May 15The rise in popularity of social media platforms and apps has opened the door for storytellers to deliver their content in inventive ways that let them engage with the audience. Transmedia storytelling is becoming a way of life for many who create content, but the definition of the phrase isn't always clear. Basically, it's taking a single story and breaking it down into pieces that are delivered via varying and multiple media platforms. Those platforms can include websites, films, YouTube videos, Twitter accounts, apps, paper brochures - you name it. Ideally, each piece of the story should stand on its own while also feeding into a bigger picture.