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Scott Fortmann-Roe on 17 Nov 12An interesting look at how a political campaign tried and failed to use big data and web technologies to help reach and get out their supporters. Additional reporting at: http://arstechnica.com/information-technology/2012/11/orca-was-no-fail-whale-says-romneys-digital-director/ and http://arstechnica.com/information-technology/2012/11/which-consultants-built-romneys-project-orca-none-of-them/