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Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.

Infographic of mobile stats as related to social media. Social is the sweet spot of mobile since mobile devices are at the center of how people communicate with their circle of friends.

One of television's influential shows has a lot to teach us about America's broken institutions, the drug war, corruption, and the trials of inner city life. But it also has a lot to say about social media.

All of the commercials for NBC's airing of "National Treasure" will promote Intuit's TurboTax online tax-preparation software.

Technology companies' (e.g. Google and Cisco) new line of products for TVs is forcing cable and satellite companies to innovate to keep up with demand. Will they continue to drag their feet or jump on the bandwagon?

The Snuggie and the Shakeweight have financially benefited from free publicity that pokes fun at them. Snuggie is expected to sell their 25 millionth blanket by year's end. This also explains why nearly 25% of our office White Elephant gifts were either Snuggies or Shakeweights.

"With my help, you'll be the biggest, most amazing Web 2.0 Social Media Douchebag you can be. You have my word on it."

Buffalo Wild Wings is using location-aware mobile app SCVNGR for their new "Home Court Advantage" promotion.

For the first time in its 100-year history, Big Brothers and Big Sisters is actively soliciting donations through a national advertising campaign.

One-third of respondents said they have paid for digital music or software, while one-fifth said they have paid for mobile or tablet apps.